A systemic communication system 
for contemporary organisations

1. ORGANISATIONS
ARE CONVERSATIONS
A systemic communication system
for contemporary organisations

2. VERTICAL
COMMUNICATION
HIERARCHICAL,
FORMAL
TOP-DOWN
CONTROL
(BROADCASTER /
RECEIVER / MESSAGE /
REACH)
FUNTION
INFORM
STRUCTURE
ORDER

3. VERTICAL
COMMUNICATION
HIERARCHICAL,
FORMAL
TOP-BOTTOM
FUNTION
CALRIFY
RESOLVE DOUBTS

4. HORIZONTAL COMMUNICATION
HIERARCHICAL, FORMAL
CONTROL + INFLUENCE
(BROADCASTER / RECEIVER / MESSAGE / REACH)
FUNCTIONS
AGREE, ORGANISE, NEGOCIATE

5. THE COMBINATION OF
VERTICAL AND
HORIZONTAL
COMMUNICATION
PROVIDES STRUCTURE
AND ORDER

6. Conversation is viral almost by nature.
Traditionally it has been perceived as a
problem (hallway rumours, complaints,
coffee talk…).
Today organisations perceive and
manage conversations as an essential,
measurable and manageable value.

7. ORGANISATIONS
ARE CONVERSATIONS

8. WHO LEADS THE CONVERSATION
● The one who listens most
● The one who poses the best questions
● The one who adapts best
● The one who assimilates more information
● Who one who best manages the information
● Who one who proposes the subject

9. MORE INFORMATION
T +34 916 229 708 | Skype: genetikomm
hello@genetikomm.com | www.genetikomm.com