1.
Brand Book

2.
Our Brand
1
We deliver solid science to research scientists from
around the world. Customer service and operational
excellence are top priorities for GENEWIZ. Our
employees are what make us great and enable us to
drive the advancement of the life sciences.
Solid science.
Superior service.

3.
Table of Contents
History/Timeline. . . . . . . . . . . . . 3
Mission and Vision. . . . . . . . . . . . 6
Common Values | Our DNA. . . . . . . 11
Our Credo . . . . . . . . . . . . . . . . 19
Customer Testimonials. . . . . . . . . . 20
Our Locations. . . . . . . . . . . . . . . 22
2

4.
GENEWIZ
Founded
Dr. Steve Sun and Dr. Amy Liao sub-leased a 200 sq. ft.
lab on Long Island. Both former biomedical researchers,
they understood, from the beginning, the needs and
challenges researchers face to facilitate their research
progress. DNA sequencing results were provided with a
fast and reliable turnaround time.
GENEWIZ’s impressive growth since then is due to our
focus on services that assist genomics researchers in
expediting their research.
JUNE
1999
Our History
3

5.
Established China
Headquaters
Suzhou, China
Established Institutional
Partnership Program
Corporate Headquarters
Established U.S. Headquarters
South Plainfield, NJ
Introduced
Regulatory Services
Expansion to Audubon
Business Park
New York, NY
Expansion to Technology
Centreof New Jersey
North Brunswick, NJ
First U.S. Satellite Lab
San Diego, CA
First International Lab
Beijing, China
Introduced
Gene Synthesis
JUNE
2007
JULY
2000
JULY
2002
SEPT
2004
DEC
2006
AUG
2008
JUNE
2009
MARCH
2010
JULY
2010
Our History
4

6.
Award-Winning Technologies and Services
GENEWIZ is consistently recognized with top honors by some of
the most prestigious business and industry awards.
College of American
Pathologists (CAP)
Accreditation
Launched
Admera Health
JULY
2014
MARCH
2013
NOV
2016
DEC
2015
Acquisition of Beckman
Coulter Genomics
Established
Japan Lab
Introduced Next
Generation Sequencing
JAN
2012
Clinical Laboratory
Improvement Amendments
(CLIA) Registration
JUNE
2012
Our History
5

7.
Contribute to the advancement
of life sciences and technologies through
our efficient and value-based solutions.
6
Our Mission

8.
Build an everlasting
organization
where our members can
grow professionally, are
rewarded for excellence and
dedication, and have fun.
Our Vision
7

9.
Our Vision
8

10.
Make GENEWIZ the
partner of choice
for life science communities
around the world.
Our VisionOur Vision
9

11.
Together we can make
a difference
in the pursuit of scientific
discoveries, better medicines, a
greener environment, and abundant
and healthy food supplies.
11
Our Vision
10

12.
Welcome from the CEO
Our Common
Values
11

13.
Our values are the foundation of
how we see the world, treat each
other, and serve our customers.
Common values live in all of us.
At GENEWIZ, we recognize that
these behaviors are critical to our
success as individuals, and a team,
and a company – and will positively
impact the world we live in.
Common Values | Our DNA
The Common Values are at the heart of GENEWIZ and help
guide our decisions. They inspire me individually, they motivate
us as a team and as a company, and encourage us as a
business to be the best in the world and best for the world.
HANNAH KEARNS
Marketing Communications Associate, UK
Whenever I find myself falling into a rut, I challenge
myself with the following questions:
1. Is my work excellent?
2. Am I proud of my work?
3. Is this how I want to represent myself?
When faced with those questions, I always feel the impetus to
do better and I apply the same mentality towards improving
my working relationship with others, my service to customers,
and my dedication to furthering efforts that benefit the world.
IRENE SHAJI
Senior Associate Customer Support Scientist, NJ
12

14.
It’s in Our DNA
Positive Mindset
Strong Skillset
Customers
Co-Workers
Service Excellence
Operational Excellence
Sustainable Growth
Social Contribution
Common Values
SELF WORLDCOMPANYOTHERS
My understanding of our Common Values:
SELF: Be a better person each day. Strive to improve yourself and learn
something each day. Stay positive even when facing negative situations.
OTHERS: Be supportive to co-workers. Be professional, responsive, and
understanding to customers.
COMPANY: Be the partner of choice for customers to better serve
their research needs. Be the employer of choice to help employees to
grow in their career paths.
WORLD: Be friendly to the environment. Be caring and engaging with
the community. Be a leader to influence the life science industry.
CLOVER YE
Sales Executive I, NJ
13

15.
Positive Mindset
Strong Skillset
SELF
Take Ownership of Actions and Results
Say What You Do; Do What You Say
Drive for Lifelong Learning
and Improvement
Be Proactive
Be the Best at
What You Do
Do the Right Thing; Do it Right
Act with Integrity;
Make Ethical Decisions
Common Values | Our DNA
In order to do your best you must be your best self.
MAGGIE ANDREWS
Sales Operations Associate, NJ
14

16.
Common Values | Our DNA
OTHERS
Customers
Co-workers
Collaborate to Gain Synergies
Contribute to the Growth of Each Other
Seek and Give Clear and
Timely Feedback
Treat People with Respect;
Earn Their Trust
Manage Conflicts
Constructively
Understand Customer
Needs with Empathy
Communicate Clearly
and Timely
Provide Clarity and Direction
Lead by Example
Build a Strong and
Diverse Talent Base
Demand and Recognize
Performance
Prioritize Development and Coaching
Throughout all of my years working for GENEWIZ the
most important aspect that truly drives everything
is our value of OTHERS. Whether it be working with
a co-worker on a project, or helping a customer
obtain critical data through troubleshooting, our
ability to really understand the concept of OTHERS
has always played a key role.
Samantha Hidy
Associate Manager, Boston
Common Values | Our DNA
15

17.
Service Excellence
Operational Excellence
COMPANY
Comply with Laws, Regulations, and
Good Business Practices
Care About Safety and the Environment
Seek Out Opportunities for
Continuous Improvement
Manage Resources
Effectively and Efficiently
Adapt to Future Trends
and Invest for Growth
Optimize Customer Experiences
Deliver with Best Quality,
Speed, and Costs
:
Company to me is a place that should be enjoyable.
Yes, it is work, but we should not only enjoy what
we do, but be amicable with the people around us.
Respect should always be flowing just as much as
the creative and innovative juices!
DELISA SAMMY
Associate Customer Support Scientist, NJ
Common Values | Our DNA
16

18.
Sustainable Growth
Social Contribution
WORLD
Be the Best in the World
and Best for the World
Contribute to the
Advancement
of Life Sciences and
Technologies
• Scientific Discoveries
• Better Medicines
• A Greener Environment
• Abundant and
Healthy Food Supplies
Make a Difference in
the Pursuit of
I believe this Common Value is how GENEWIZ,
and its employees, care about the world and the
environment. One of GENEWIZ’s main goals is to
make a difference and we should all try and help
make the world better as a whole.
RUBEN MARMOLEJO
Associate Customer Support Scientist, NJ
Common Values | Our DNA
17

19.
We are responsible to our customers
who are dedicated to achieving scientific advancements
for the greater good.
We believe in equal opportunity
for development and advancement. Everyone must feel free
to make suggestions as this shall better the company.
We consistently ensure
our services and processes are as accurate and easily used as they
can be, and that our quality and reliability is as high as possible.
We do the hard thinking
to find new ways to achieve better quality and reliability, and to
persist in getting the best ideas implemented.
We maintain and enhance operational
excellence
to ensure fair and reasonable prices for our customers.
We are dedicated
to becoming the most trusted service provider for our customers.
We behave with honesty and respect
and with the highest integrity towards our employees, customers,
partners, and suppliers.
We are humble
and all of our communications, written and verbal, are candid and
straightforward.
We have an employee handbook
so that rules and responsibilities are clear. We are mindful of our
employees’ family obligations, and implement policies to help fulfill
them.
We are responsible to make a sound profit
and reserves must be created to provide for adverse times, to ensure
business continuity.
We are responsible to our communities
and incorporate good environmental stewardship in our decisions
and programs.
By adhering to these principles
we shall thrive and grow, and
give back by providing good
jobs, contributing to the
advancement of science and
technology, and building webs of
competence around the world.
Our Credo
18

20.
(GENEWIZ) is super helpful and wants you
to get good results using their service.
I sent in some samples that were false-
positives and they gave me several free
re-runs and trouble-shot the gene region in
order to help me get sequencing data.
Lab Manager - Kansas
(I)t's a pleasure to work with GENEWIZ
- far superior to other providers of DNA
sequencing! I can't imagine what another
company would have to do to get me to
switch!
Professor - Pennsylvania
Thanks again for the professional attitude.
From my experience, not many companies
can be as good as you nowadays.
Professor - Bulgaria
The weekly updates...are very useful. The
response time for questions is very quick.
Data delivery has been perfect, and
turnaround times are very fast. Very
happy with GENEWIZ.
Principal Investigator - Washington, DC Area
Thank you very much for sharing the data
and project summaries with us, and thanks
for GENEWIZ and your efforts on our
projects. Keep in touch.
Scientist - China.
Very good customer service - swift response
time and excellent replies to my exact
queries and requests. Very competitive
pricing and very willing to offer me exactly
what I want. I'm very satisfied…everything I
wanted.
Research Student - United Kingdom
Customer Testimonials
19

21.
Currently the best experience I've had
among companies of this type. I loved that
my rep was dedicated to my project, sent
emails and even called to discuss my order.
They're polite, competent and ensure I got
what I wanted.
Research Technician - Canada
GENEWIZ has always been fast, reliable,
accurate, and affordable. All of which are
critically important for a small organization
that needs to be fast and responsive in our
approach.
Research Scientist - Mississippi
GENEWIZ is a brilliant company and we've
had really good service from you. Very
helpful every step of the way and always
willing to go the extra mile for awkward
syntheses or rush jobs.
Research Scientist - United Kingdom
Excellent service. Always rapid turnaround
time with solid data read. Technical service
extremely kind and reliable via phone/email.
Quality is strong.
Research Scientist - Boston Area
This is exactly what we need, very good
solutions for order submission, and thank
you for your effort! Thank you very much
for your feedback. The instructions for
“My Project” function is very helpful for us.
Thank you!
Scientists - China.
I'm very pleased to have worked with
GENEWIZ, the service was fast and the
staff were all very supportive and fast
to answer my requests. I really liked the
attention and the kindness in the treatment
that was given during my order process.
Research Scientist - Brazil
Customer Testimonials
20

22.
Headquartered in South Plainfield, NJ, GENEWIZ is
privately-held with a network of U.S. laboratories
in Boston, Washington, D.C., North Carolina, San
Diego, Los Angeles, San Francisco, and Seattle.
International locations include China, Japan, the
United Kingdom, France, and Germany.
Boston, MA
South Plainfield, NJ
Washington, D.C. Metro
San Diego, CA
Los Angeles, CA
Suzhou, China
Seattle, WA
San Francisco, CA
Tokyo, Japan
Research Triangle Park, NC
Beijing, China
Germany
Tianjin, China
Nanjing, China
Guangzhou, China
France
United Kingdom
GENEWIZ Locations
21

23.
©
2017 GENEWIZ LLC – All rights reserved.
GENEWIZ and the GENEWIZ logo are trademarks of
GENEWIZ LLC.
Solid science.
Superior service.