Global Experience Specialists (GES) branded entertainment division created a major promotional tour for Disney’s animated movie Bolt. The creative team orchestrated fun, out-of-the-box activities, which included 40 human-size hamster balls, Miley Cyrus and John Travolta, and raising awareness and donations for charity. Tour details are a click away.

1. Case Study | Bolt Across America Tour
Disney’s “Bolt Across America” tour
makes millions of brand impressions
Overview
Global Experience Specialists (GES) created a major promotional
tour for Disney’s animated movie Bolt orchestrating fun, out-of-
the-box activities and staffing the event during its nationwide trip.
The cross-country tour, inspired by the title character’s movie
journey, generated unprecedented awareness leading up to the
film’s release.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)

2. Case Study | Bolt Across America Tour
Objectives
• Create a promotional tour around Bolt
and its Thanksgiving Day release.
• Launch the tour in New York City and visit as many
major U.S. cities as possible during the 16 weeks
leading up to the film’s Los Angeles premiere.
• Create live publicity stunts in each regional market, highlighting
key scenes and experiences from Bolt’s cross-country journey.
• Raise awareness and donations for ASPCA®, the
nation’s leading animal welfare organization.
Solutions
• “Bolt Across America” kicked off in New York City with an event
featuring Miley Cyrus, the voice of Penny from the film.
• Inspired by the film, GES created 40 human-sized hamster
balls in which media personalities, reporters and even their
dogs could broadcast live on TV, radio and the Internet.
• Four “Bolters” from GES traveled from city to city, encouraging
participants to ride in “The Ball,” see the movie and
pledge dollars to ASPCA® via a link on the Bolt website.
• A tricked-out, bright red Bolt-branded RV and trailer
housed staff, props and giveaways along the tour.
Results
• The tour garnered massive film and brand awareness for
Disney, generating more than 18 million total impressions.
• After logging 16,500 miles across 32 cities
nationwide, the tour culminated in a roll down the Testimonial
red carpet at the film’s Hollywood premiere.
“It’s a great, tangible way for consumers to touch
• More than 2,000 people took rides in “The Ball” and feel our films before they come out.”
including celebrity DJs and news anchors.
—David Sieden,
• “Bolt Across America” received a key to the city in Sandy Springs, Director National Promotions, Disney
Utah, and Dallas created an official “Bolt Across Dallas Day.”
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)