Fujifilm had a need at RSNA 2008 – 2010 for a large scale video wall that would highlight their brand and show several different product lines.

1. Case Study | Fujifilm
Eye-Full Tower
Large Scale Video Wall
Overview
Fujifilm had a need at RSNA 2008 – 2010 for a large scale video wall
that would highlight their brand and show several different product
lines.
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©2011 Global Experience Specialists, Inc. (GES)

2. Case Study | Fujifilm
Objectives
• Create an eye-catching video that reinforced Fujifilm’s product
line and brand.
• Produce the video so that it was easily repurposed for upcoming
shows and events.
• Fit standard aspect ratio content into a non-standard aspect
ratio format.
• Create animation and a custom music soundtrack to enhance
the video.
Solutions
• GES Multimedia worked hand in hand with Fujifilm to
communicate the concept through storyboarding and video
previews.
• The video was produced in “chapters” making it very easy to add
and subtract product lines year to year.
• Custom animation, including a waterfall sequence that morphed
into a digital backdrop, and custom music were created to
enhance the video.
Results
• The large video tower served as both attractor and
communicator and contributed to Fujifilm’s great success at
RSNA 2008, 2009 and 2010.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)