The GFMT team visit Cereals Event 2013, in the UK

1. Digital Re-print -
July | August 2013
Cereals event review
www.gfmt.co.uk
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2. C
ereals took place June 12-13,
2013, near Boothby Graffoe
in Lincolnshire, UK. With a
near-record 25,850 visitors, the event
was crowded with farmers and agricul-
ture professionals. Given the hardship
experienced by the sector in the last 12
months this was a remarkable turnout
and on the ground the show buzzed
with interest and enthusiasm.
Visitors and exhibitors alike were
given plenty to think about by the Arable
Conference in partnership with
Oxford Farming Conference
(OFC) taking place over the two
days. Chaired by OFC directors,
speakers including Minister for
Agriculture David Heath con-
centrated on technological and
political barriers to increasing
British wheat yields.
nabim held fort within the HGCA site and
held a press event showing off 2013’s Milling
Wheat Challenge finalists for the first time. The
shortlist of Britain’s brightest wheat growers
contained Teeside’s Stephen Craggs, James
Loder-Symonds of Canterbury in Kent and Nick
and David Philp from Berkshire.
Being in the backyard of Perendale
Publishers Ltd, we sent four members of
staff to this relatively local exhibition. Our
stand was near the centre of Cereals and
attracted a good number of people on both
days. This event is dominated by agriculture,
farming and arable industries. We enjoyed
the chance to experience these other sides
of the industry and learning only helps our
products become more attuned to our
audiences.
We were able to meet many compa-
nies in the Post-Harvest Technology clus-
ter. Many meetings were well received
and the photos with staff and their
stands were great fun to get involved
in. We met familiar faces and new
companies and distributed many copies
of the March-April Grain & Feed Milling
Technology magazine and International
Milling Directory.
The weather played havoc at the end of
the first day and throughout the afternoon
of the second. Large rain clouds and thunder
meant very wet ends to each day, which was
unfortunate for all the exhibitors we spoke
to. Thankfully the organisers were alert to
the danger and kept visitors and exhibitors
updated with weather warnings.
Although both days’ late afternoon
weather had guests making their exits a
little earlier than planned, there was noth-
ing to dampen the spirits of visitors or
exhibitors.
Events review
Over the next eight pages, Perendale's Darren Parris, Tom
Blacker, Richard Sillett and Lee Bastin (on photography
duty) bring you their reports from the show
Grain&feed millinG technoloGy50 | July - august 2013

3. Bayer CropScience impressed us with the range
of interesting crop plots, interactive iPads and
a great range of hospitality at their stand. We
met last issue’s contributor Ken Black, product
manager, and posed for a photograph together
with Alan Morris (Head of Sales, Professional
Products, UK and Ireland). Commercial trainee
Joe Whittaker demonstrated the apps on an
iPad which gave great detail about Bayer
CropScience’s products. (TB)
Product info: http://bit.ly/14dO5mx
Melike Arikan from Alapala's market-
ing department met Darren Parris at
Perendale's stand at Cereals. Melike said
that Cereals was a good event and it was
enjoyable to see all the exhibitors for the
first time.
Managing director Barry Scott (left)
and export manager Jens Erik Iversen
(right) represented DanCorn at Cereals.
The new additions to the International
Milling Directory are pictured here with
their demonstration grain sifter. (TB)
Product info: http://bit.ly/19PUXsH
July - august 2013 | 51Grain&feed millinG technoloGy
2
Flour Milling Training
To enrol or find out more, contact:
nabim 21 Arlington Street London SW1A 1RN UK Tel: +44 (0)20 7493 2521 Fax: +44 (0)20 7493 6785 email: info@nabim.org.uk www.nabimtraining.com
● Internationally recognised distance learning programme
● Developed for millers by industry professionals
● Studied every year by hundreds of millers worldwide
An indispensable tool for developing the knowledge and
competence of flour millers and their colleagues.
A clear presentation of the industry and process,
in 7 modules.
Dedicated tutor support given to every student, providing
professional guidance throughout the course year.
2013 Course Guide
is available for download on the www.nabimtraining.com
website. Enrolments in 2013-14 course session should be
submitted – online or by email, fax or post – by August.
Seven steps to success
Safety, Health and Hygiene
Wheat and the Screenroom
Mill Processes and Performance
Product Handling,
Storage and Distribution
Flour
Power and Automation
Flour Milling Management

4. At Mecmar, we spoke to John McArthur,
general manager, and Andrew Smith, sales
and service, about the show on the final
day of the event and what it had held for
them. Mecmar’s stand was dominated by
their unique practical batch grain dryer.
Pictured (l-r) Andrew Smith, Tom Blacker,
John McArthur and Richard Sillett. (TB)
Product info: http://bit.ly/1cNcSQk
We met with Bentall Rowlands on Thursday
afternoon following the most unexpected of
storms – despite the recent drenching sheets
of rain which had nearly washed us all away,
the team were good enough to venture
out and stand on the waterlogged grass to
pose for GFMT in front of one of their key
products. The product in question is a flat
bottom silo which can be seen behind them
and is the leader in a range designed for
the storage of granular feed, with diameters
from 3.0-32.0m. Pictured (l-r) Kevin Groom,
technical director; Nick Carter, technical sales
& project manager; Andrew Shaw, technical
sales engineer. (LB)
Product info: http://bit.ly/15R6XIL
Griffith Elder were the very last company we saw
at the show – certainly not because they were
at the bottom of our list, but because they were
inundated with customers every time we hap-
pened by their stand. We were eager to spend
some time with managing director David Elder
with whom we’d had some great talks the year
before, but he was invariably at the very heart of
the action; smiling and gesticulating enthusiasti-
cally as he closed another deal. By the time we
did catch up with him, most of the companies in
the vicinity were now packing up and preparing
to leave what had been a great event. I’d wager
though that none of them could claim to have
enjoyed the show more than the team at Griffith
Elder. As the staff gathered together and posed
for GFMT on one of the fob activated weigh
beams, David Elder himself seemed satisfied and
ready to finally relax. Pictured (l-r) Paul Rodwell,
service manager; David Elder, managing director;
Tom Blacker; Richard Sillett; Tim Spafford, UK
sales manager. (LB)
Product info: http://bit.ly/178Wvc4
Wiltshire-based Alvan Blanch had an open-
air plot showcasing their grain drying and
milling machinery. Sales managers Peter
Andrews and Mike Miles are standing with
two members of the Perendale team and
the Alvan Blanch manufactured Continuous
Double Flow Grain Dryer. (RS)
Product info: http://bit.ly/1338r26
Perry were exhibiting again at Cereals. We
met industrial sales manager Richard Sago at
his stand. This was a very busy stand but we
managed to catch a photo next to a bucket
elevator on show. Pictured (l-r) Tom Blacker,
Richard Sago and Richard Sillett. (TB)
Product info: http://bit.ly/14Aoi9o
We met at the Satake stand for talks and
photographs with the team. This familiar
partner, a full-page advertiser in the maga-
zine, was accommodating in telling us about
their key product for Cereals 2013, the
AlphaScan II Hi Flow. The AlphaScan IIHF is
the next generation of 'low cost - high capac-
ity' sorting from Satake. Pictured (l-r) Richard
Sillett; Kassem Nameh, regional sales man-
ager; Simon Hills, technical manager; Leon
Doyle, service engineer; Tom Blacker. (TB)
Product info: http://bit.ly/18dsjxD
25,850 farmers, agronomists
and other professionals
attended Cereals 2013
Grain&feed millinG technoloGy52 | July - august 2013

6. Shropshire-based Danagri-3S supply and
install grain machinery from the likes of GSI
and Skiold for Britain’s food industry. Their
stand was virtually besieged by clients and
customers for the whole two days, but we
did manage to grab five minutes to speak to
financial manager Roger Bargery. Here he is
answering our questions outside the Danagri
hospitality unit. (RS)
Product info: http://bit.ly/13mo7sh
Bag specialists S. G. Baker have a manufactur-
ing plant just down the road from Cereals in
Grantham. Producing bags for specialist uses
from flood defences to grain transport, they
came to Cereals hoping to build their com-
mercial links with the arable industry. Here
Perendale team member Richard Sillett talks
Matthew Cox, sales director, through the
International Milling Directory. (RS)
Product info: http://bit.ly/1cNe6v8
Precia Molen almost didn’t make it into the
magazine this year – it seemed that every
time we ventured optimistically in their direc-
tion, an important meeting was taking place,
or a member of staff was suddenly needed
elsewhere. Fortunately for us, just as the
sun reappeared from behind a cloud for the
first time all afternoon, the perfect window
finally appeared in their busy day. After some
general discussion, several key members
of the sales team were persuaded to be
photographed with us behind one of the
Precia Molen belt scales that were on display,
along with one of their trusted weighbridges.
Pictured (l-r) Tom Blacker; Andy Bevington,
regional sales manager; Bob Cooper, regional
manager; Les White, UK sales manager;
Richard Sillett. (LB)
Product info: http://bit.ly/1cfX0bi
Industry-leading builders of NIR systems
FOSS were stationed this year in the show’s
renewables section. Being in one of the few
sheltered exhibition spaces at Cereals proved
to be a wise decision during Thursday’s
downpour. Members of the FOSS UK sales
team Tim Shearston (left) and Andy Laight
(right) were very happy to demonstrate
their Infratec 1241 Grain Analyser, which
combines the accuracy and versatility their
products are known for. (RS)
Product info: http://bit.ly/1bf0tD6
Parkerfarm Weighing Systems demonstrated
their weighbridges as one of their many
precision instruments. Part of the Italy-based
Bilanciai Group, Parkerfarm came to Cereals
aiming to close deals with some of the
thousands of potential customers. Pictured
alongside the Perendale team are Mark Spick
and Nikki Smith of Oliversoft, who provide
software solutions for grain storage and
distribution. (RS)
Product info: http://bit.ly/19PWgYP
While at Cereals, Cimbria Unigrain A/S were
launching a new product range of SEA optical
electronic sorting machines for a plethora
of products such as grains, nuts, pulses and
other dry food and non-food products.
Cimbria is a world leader in grain processing
technology. Cimbria delivers efficient and
controlled technology processes, equipment
and plants for handling and storing crops
while focussing on increasing quality and
energy efficiency and improving cost effec-
tiveness. Pictured (l-r) sales manager David
Thompson and assistant Helen Thompson
(Cimbria UK), and sales manager Michael
Bjorn (Cimbria A/S). (DP)
Product info: http://bit.ly/14Aph9I
"A record 500
exhibitors showcased
their products"
Grain&feed millinG technoloGy54 | July - august 2013

7. BDC Systems brought over grain equipment from Svegma and Skandia, who they represent and
distribute for in the UK. Here BDC staff pose with a Svegma batch dryer which (as usual for BDC)
is in an immaculate state of finish. The Hampshire company also had on hand prototype handling
equipment from Skandia, giving Cereals visitors a look at the next step for milling technology.
Pictured (l-r) Stuart Tobin, managing director Andrew Head, Walter Russell, director Andrew Lee,
Wayne Tobin and Luke Bullus. (RS)
Product info: http://bit.ly/13mnmzf
Meeting Chris Giles and Jim Comber (pic-
tured) from Turner Process Equipment
was a real pleasure. Their historical pedi-
gree ensures their clients benefit from
a wealth of knowledge, experience and
technical resources gained from over 100
years of operation. Chris explained why
he had chosen Cereals event to showcase
their Grain Pre-Cleaner GP82-2: “Cereals
is quickly becoming an internationally
recognized show, allowing many of our
customers to see their products up close.”
(DP)
Product info: http://bit.ly/148xSt8
UK Agriculture minister David
Heath attended on Wednesday
HSBC sponsored the event
for a 10th successive year
Grain&feed millinG technoloGy July - august 2013 | 55
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8. nabim announces finalists in the search for the
2013 UK champion milling wheat grower
n
abim, supported by HGCA, announced the three farmer
finalists for the 2013 Milling Wheat Challenge at the
Cereals Event. Now in its fourth year, the aim of the
challenge is to find the country's best milling wheat grower.
The 2013 finalists are:
• Stephen Craggs, East Close Farm, Sedgefield, Stockton-on-Tees
• James Loder-Symonds, Denne Hill Farm, Womenswold,
Canterbury, Kent
• Nick & David Philp, Church Farm, Waltham St Lawrence,
Reading, Berks.
Martin Savage, trade policy manager, nabim said the standard of the
entries remains very high and the judges had a tough job selecting the
finalists. "Each of these growers farm significant areas with wheat as their
main crop. All three are forward-thinking, very technically competent
and consistently grow quality crops of bread-making wheats."
The challenge has become established as a formal recognition
by Britain's flour millers of how the country's best growers combine
attention to detail with end-customer awareness and business acu-
men to create a win: win for the whole wheat chain.
Savage added, “UK flour millers are committed to UK wheat and
to the farmers who grow it because more than 80 percent of the
wheat we mill comes from UK farmers. We work closely with plant
breeders and others in the chain to ensure there is a good supply of
top quality milling wheat. The Milling Wheat Challenge is very impor-
tant to nabim because we want to support and encourage farmers to
grow the wheat our bread-making customers require.”
“High yields are often said to be the future of wheat growing, but
our overriding message to growers of any wheat for milling is that
yields must be matched by quality and manufacturing functionality.
Bakers and other food manufacturers set very high specifications so it
is important that all milling wheat is grown to the highest standards of
both quality and food safety. "
"Growing quality wheat consistently is a difficult task which requires
best practice in agronomy, storage and delivery to meet the exacting
standards of the milling trade; our finalists all demonstrate very strong
management in these areas. Harvest 2012 proved very difficult for
both farmers and millers since low specific weights produced a range
of significant issues. All parts of the grain supply chain worked hard
to minimise these"
Judging of the three finalists took place at the end of June with farm
visits, which included discussions with the growers, crop walking, and
inspections of storage facilities.
The winner will be announced at a celebration dinner hosted by
nabim at the Ritz Hotel in London.
nabim (National Association of British and Irish Millers) invited
GFMT to attend the Milling Challenge launch event prior to
Cereals taking place. There was a good atmosphere in the
nabim tent on arrival and many people were jostling for pho-
tographs and interviews with the finalists. The friendly nabim
team was keen to discuss their long-standing relationship with
us. Pictured (l-r) Ray and Stephen Craggs from Stockton-on-
Tees and Nick and David Philp from Church Farm in Reading.
The third finalist who unfortunately was not able to attend
on the day was James Loder-Symonds of Denne Hill Farm,
Kent. (TB)
It was another busy show for the Tornum
team who took time out to talk to Tom
Blacker from the International Milling
Directory. Sales manager Håkan Sedwall
(centre) and vice president of marketing
Anders Malm (right) explained how Tornum
is one of the few international companies
that can offer a complete turnkey solution
along the whole line from conveyors to dri-
ers. Anders commented further on their dri-
ers, highlighting their 30 percent saving on gas
consumption with reduced dust emissions.
Product info: http://bit.ly/1ev1FCb
There were 64 hectares of stands and live demonstrations in themed areas including Crop Plots, Working
Cultivations, Sprays and Sprayers, Post-Harvest Technology, Business Area, Potatoes and Renewables
Grain&feed millinG technoloGy56 | July - august 2013

9. The sun was beaming when we met Chief
Industries on the first day of the show. Before
my colleagues and I sat down with Rod
Watson, managing director, to talk shop, the
whole Chief team came together enthusiasti-
cally for a series of photos in front of one
of their silos. Their main product of interest
however was a 9 meter high Continuous
Mixed Flow Grain Dryer – one that Chief
were kind enough to allow our intrepid pho-
tographer to climb in his quest for compelling
shots of the Lincolnshire landscape. Pictured
(l-r) Rod Watson, managing director; sales/
installation engineers Nick Welman and
Brian Batty; Damian Brine, international sales;
Arran Roberts, sales engineer. (LB)
Product info: http://bit.ly/18dvx4i
Past, present and future
Cereals has been a fixture on the
British arable calendar since the
mid-1980s when the show began
as a crop demonstration event.
Over the years, the show has dou-
bled in size and now showcases
a range of information about the
arable sector in one place. The
modern show has a multitude of
different areas, but it was the addi-
tion of Velcourt’s arable event in
1997 and the Spray and Sprayers
section in 2003 that really grew
Cereals into the event it is today,
explains Rebecca Dawson market-
ing manager of Cereals organiser,
Haymarket.
Despite the changes, Cereals has
stayed true to its arable roots and
is a unique place to keep up-to-
date on the latest innovations.
But it’s not just the UK market
which benefits from this expertise;
Cereals attracts visitors from as
far afield as New Zealand and
Australia. The draw of the event is
the range of technology on show
and also, bizarrely for UK residents,
the climate. “The weather the
main arable farming areas of New
Zealand, particularly during the
growing season, is similar to the
UK. The UK has a lot of new tech-
nology so overseas visitors can get
answers that they might be able
to take back home,” says Dawson.
This year’s show has built upon
previous shows and saw signs for
recovery in the arable industry.
“I’m very pleased with visitor
numbers because it’s been a dif-
ficult few years for farmers,” says
Dawson.
The Agriculture minister, David
Heath was also at the show. “This
shows what an important event it
is for the arable industry.”
Grain and milling technologies
were well represented through-
out the show. “Grain marketing
is always a hot topic at Cereals
and the HGCA showcased sev-
eral varieties of milling wheat,” says
Dawson.
Although the 2013 show has only
just taken place, plans are well
underway for the next event in
2014. Most interestingly, after
three years in Lincolnshire, Cereals
will return to Cambridgeshire and
a new site near Duxford. The
new site is the same size as the
Lincolnshire venue and is close
the 2010 site, which was near
Cambridge. Visitors and exhibitors
alike will be pleased to hear that
the new site has on site parking so
the park and ride scheme of 2010
has been consigned to history.
The reasons behind the move is
use different land, and to attract
visitors from more of the south.
“Changing location ensures that
everyone can get to the event,”
explains Dawson.
In addition to the new site, the
team at Haymarket are already
working on new elements for the
2014 show. “We are working
on new content but can’t con-
firm anything yet,” says Dawson.
“However, the technical seminars
have been well received so I imag-
ine they will run again. We are
always looking for new ways to
bring a technical focus but can’t say
what at the moment.
Looking ahead to next year
Dawson says, “2014 is a year for
farmers to repair themselves and
Cereals offers a great opportunity
to find out how to do that.”
A thriving show, a new location
and an improved technical pro-
gramme: we can’t wait for Cereals
2014.
Grain&feed millinG technoloGy July - august 2013 | 57

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11. www.gfmt.co.uk
LINKS
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In this issue:
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Cattle
• Exploring
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July-August2013
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• Aflatoxins in
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