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Integrate 2015:
Big Data: Big Investment Opportunities
September 2015
Glenn Solomon
Managing Partner, GGV Capital
Table of Contents
Why Has Big Data Become a Big Target for VC
How We Look at the Big Data Marketplace
Where are VCs Invest...
Why Has Big Data Become a Big
Target for VC
Why Has Big Data Become a Big Target for VC
Source: Domo, “Data Never Sleeps 3.0”
We are surrounded by a
wealth of data we...
Why Has Big Data Become a Big Target for VC
Source: BI Intelligence
Explosion of IoT
Mobile Devices
By 2016, IoT > Mobile ...
Big Data is Driving Value for Organizations across Different Areas
Source: Gartner 2014
Increasing Number of Organizations...
How We Look at the Big Data
Marketplace
How We Look at the Big Data Marketplace
Storing Data
Making Decisions with Data
Analyzing Data
Vertical Market Uses of Dat...
Where are VCs Investing
Most Established Companies and Cumulative Funding
Source: Crunchbase, Company websites
$1.6Bn
$1Bn
$311M
$248M $215M $207M...
Source: Crunchbase, Company websites
$484M
$259M
$201M
$180M $176M
$155M
$129M $129M $129M $121M $118M $106M $101M
$0
$100...
How is Big Data Being Used in
Companies
How is Big Data Being Used in Companies
With huge user base and long hours of streaming,
Netflix can collect data from eve...
How is Big Data Being Used in Companies (cont’d)
Source: Company website; “Data Jujitsu: The Art of Turning Data into Prod...
How is Big Data Being Used in Companies (cont’d)
Disney created a big data platform to store, process,
analyze and visuali...
How is Big Data Being Used in Companies (cont’d)
Solution:
The Black Book model, which analyzes up to
1 quintillion decisi...
And Not Just Companies…Even Municipalities Benefit
The use of big data has brought the following
benefits:
• Identify fire...
Where Do We See the Opportunities
Where Do We See the Opportunities
• Targeting sophisticated data analysts on data-driven
teams
• Connects directly to data...
Where Do We See the Opportunities (cont’d)
Readying Massive Data Intelligently
• USM (Unified Security Management) that pr...
Where Do We See the Opportunities (cont’d)
Data Scientist as a ServiceNuanced and Unstructured Data -> Insights
• Provides...
Big Data Risks and Opportunities
Big Data, Big Risks and Even Bigger Opportunities
• Trade-off between privacy / security and the benefits of
wider pool of...
Big Data, Big Risks and Even Bigger Opportunities (cont’d)
• The purpose of collecting data is to better serve customers n...
• More is not always better - more data can lead to more
data quality issues, confusion and lack of consistency in
busines...
Thank you!
Twitter: @GlennSolomon
Blog: goinglongblog.com
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How is Big Data Being Used in Companies (cont’d)
Disney created a big data platform to store, process,
analyze and visualize all data that is generated through
the MyMagic+ system
Disney MagicBands and MyMagic+ System
Disney collects tons of valuable data through MagicBands
and MyMagic+ system - a gigantic database that captures
every move of the visitors of the park
• Real-time location data
• Purchase history
• Information about the visitors
• Entertainment ride patterns, etc.
Insights from big data enables Disney to make smarter
decisions:
• Audience analysis & segmentation
• Recommendation engine based on in-park traffic flow
• Better and targeted marketing messages and offerings
• And many more…The MagicBands (part of MyMagic+ System) are linked to credit
card and function as a park entry pass as well as a room key
Source: Company website

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