1. The Mobile Generation
A P R O F I L E O F C H I N A ’ S M I L L E N N I A L S

2. 1. China’s millennials form a big part of the country’s Internet users
and they trust the web
2. China’s millennials embrace new values/lifestyles, defining
new pattern of consumption/entertainment
3. The “Zhai” economy drives on-demand services and social
e-commerce
4. Chinese millennial’s spending patterns are increasingly global

3. Sources: CNNIC, GGV Capital

4. Sources: CNNIC, GGV Capital

5. Sources: CNNIC, GGV Capital

6. Sources: Qihoo360, GGV Capital

7. Sources: Yuntuwang, People’s Daily, GGV Capital

8. Sources: Yuntuwang, People’s Daily, GGV Capital

9. China’s millennials embrace new values/lifestyles
defining new pattern of
consumption/entertainment

11. Source: GGV Capital

12. Sources: YY.com public filings, GGV Capital

13. Source: Baidu, GGV Capital

14. The “Zhai” Economy drives on-demand services
and social e-commerce

16. Sources: Qihoo360, GGV Capital

18. Sources: Enfodesk, GGV Capital

19. Sources: Yuntuwang, People’s Daily, GGV Capital

20. Source: GGV Capital

21. Source: GGV Capital

22. Chinese millennial’s spending patterns
are increasingly global

23. Sources: Youku, GGV Capital

24. Sources: Phoenix Media, GGV Capital

25. Sources: Chinese Ministry of Education, GGV Capital

26. 1. China’s millennials form a big part of the country’s Internet users
and they trust the web
2. China’s millennials embrace new values/lifestyles, defining
new pattern of consumption/entertainment
3. The “Zhai” economy drives on-demand services and social
e-commerce
4. Chinese millennial’s spending patterns are increasingly global