2. The masthead – It is the same on every edition Header – This is again a chatty type phrase to Main image –it is of many Rock music artists
so it is easily recognised by regular buyers. It attract the readers and the exclamation mark and not just one to show there is variety
clearly stands out at the top of the page and it featuring in the magazine and so will attract a
uses a dramatic font style (from Dafont site). It
draws even more attention to it.
variety of people who are fans of several or
is like broken glass to suggest rebellion which is just one of the artist featured. It will also
associated with rock and finally the attract a niche audience or those who don’t
exclamation mark makes it more dramatic as if usually buy it. Also this is a medium long shot
to symbolise the sound of the glass breaking. of them all which suggests there t-shirts and
Background – the background is generally just facial appearances e.g. Hair colour being
white as there are that many other images and mainly black which is associated with Rock. As
colour things going on, on the page it would they are all smiling this gives the connotations
make it feel too crowded with a patterned of welcome to buyers. The outfits they are
background so this then does not put people wearing are again mainly black/dark which
off as sometimes too much going on can make has connotations of Rock and the girls t-shirt
it hard for readers to focus on the magazine.
stands out the most as it has a Rock type
Rule of thirds – is the traditional layout of a phrase in bright white on it “ TO LIVE FAST
magazine but it looks more as if it uses a AND DIE PRETTY”. Finally, the jewellery that
rule of two but it adds interest to the target they wear, for example the nose piercing, tag
audience and the cluttered layout shows necklace and the man on the back left – black
that the magazine is filled with content and ear piercing, relates to what people interested
also relates to the stereotypical lifestyle of a in Rock would wear. All of this would then
Rock star. interest those who are also Rock fans and
Flasher – this automatically draws the dress in that way and those who aspire to be
readers focus to this part of the page; also like/dress like these on the front cover.
the bright yellow and pink colours draw the
Main Cover line/Sell line – it again informs
focus here as well. It also intrigues people
to want to read more inside the magazine.
the target audience of other Rock related
bands (the ones in the main image)
House style – the house style is consistent featuring in this issue and so if some
and uses Rock related fonts to suit the people are a fan of them they will want to
genre. It also uses the colours find out about them and so buy the
Pink, Yellow, White and Black which is quite magazine. It is also written in block black
informal to relate to the target audience of
capitals and black has connotations of
youth and bright to stand out to be eye
catching to potential buyers. The colours
Rock and it stands out.
Pink and Yellow could also be a
representation, of people who are Cover line – This is a sort of chatty type
interested in Rock, and their lively, no fear phrase, that may relate more to
personalities. youth, which makes a potential buyer feel
The footer – this gives the information of other (mainly rock/punk) Barcode/date/issue/price – it is important on all as if they are being spoken to and then
music artists relating to the genre of the magazine, featuring in this magazines for them to sell sufficiently but is placed more involved which would encourage
issue & so gives the impression there is a lot more to see inside the on the bottom right away from the main copy as it is them to buy it.
magazine & that it is varied which then attracts more buyers. not as important to the genre of the magazine.

3.  The target audience of this The methods used to attract the
magazine are both male and target audience are:
female but as these days both
genders can be/are interested
Rock/Punk and so will be  All of their facial expressions
attracted to this magazine as as they are smiling which
both female and male Rock connotes a welcoming vibe
artists appear on this front cover. which is not the traditional
However, there are more male stereotype for people interested
Rock artists on this cover as it in Rock e.g. It is normally more
was more known that males serious but this difference may
would be more interested in be influenced by the youth
Rock. today.
 The main age group that are
likely to be interested in this
magazine could be varied in age
 The music artists themselves
as Rock related artists vary in age and the style of them because it
so may have varied fans. may attract Rock music fans who
However, the impression given aspire to be like them and for
by this front cover is that the age example look like them.
group would be young adults as
more lively colours and  Also the general House
chatty, informal language like
Style of the magazine, the
“POP PUNK’S NOT DEAD” and so
only youth may relate to it and bold big eye catching writing
understand to it and the lively and the Rebellion style of it
colours relates to their lively and bright colours, will
personalities. automatically attract the
 The majority of the target
audience may be students and on target audience as they will
little or no wage so, although the straight away know it is
Kerrang magazine is £2.70 Kerrang magazine and they
suggesting it may be young adults may feel it will relate to
on a small wage purchasing it, it
is not too expensive like the themselves and their
average alternate magazine. personalities/interests.

5. The masthead - is again the Banner & Date - consistent banner saying “Kerrang! Contents”, at the Subheading & Summaries - There is
same as on the title page just top, like on all Kerrang contents pages and the date and issue number is a subheading, always in block yellow
in white; this shows a consistently featured. Plus they are in the contents house style colours. capitals on a black
consistent house style with background, splitting pages into
keeping the colours within sections to make it easier for readers
the house style which then to follow. There is also a summary of
reinforces the brand identity. the pages under a brief heading to
The main image (& others) - it is intrigue the audience to read more. It
the focus of the page suggesting is also always in black with the page
the contents is mainly image led numbers in red on a white
and there are a couple of background; therefore all of the
smaller images below it again colours used stick to the house style
reinforcing this. The ones below •Subscription - this is influencing the audience
for the contents page.
are edited to look like photos so to subscribe to Kerrang if they havent already.
that they stand out more. The It does this by saying “K! SUSCRIBE” and as it is
flasher is also repeated on this in capitals it is as if it is shouting out to people
page to emphasize the genre of and the exclamation mark puts even more
the magazine which is pressure onto the audience to join. Also this
Rock/Punk. The 3rd image at the writing is written in the consistent house style
very bottom is of the font from DaFont site. There are also details of
editor, who has written the the phone number and price listed of the
editorial, which makes the advertisement to again engage the target
readers feel more involved as audience to feel involved with the Kerrang and
they feel they know the editor its special offers/relations. The bright colours
and can recognise him, plus it is also stick to the house style and stand out to
more welcoming. attract attention.
House style - there is an added
colour of blue on the contents page Editorial - this sets the tone. For example the
but this could be so it is recognised text says “and what you’re holding in your hands”
as the Kerrang contents page and so which is direct language creating a personal mode
could be a consistent house style of of address and it is not too informal suggesting it
the contents page. The colours is targeted at people in their early 20’s/young
black, pink , yellow and white all adults who relate to this type of speech/language.
feature on this page which shows a Also at the end the editor has put his name
“James” but it has not been typed, it has been
consistent house style of kerrang, for
signed which reinforces the personal feeling this
example the word contents at the creates to the audience.
top of the page is in bright yellow. Layout - this again uses an easy to follow layout; this time a rule of quarters. Also the
Lure - “Hello Readers” this text engages the target audience layout, like the front cover, appears cluttered and lively to suggest a lot is going on to suit
as it uses direct language as if it is talking to them personally. the genre of Rock personalities. To attract the niche audience it is conveyed to.

7. Captions – there is a caption to each image Main headline/Lure - this is in black and red block capitals on a white Stand first - this is an introduction
that Kerrang! editor has written that adds background and so again suits the house style of double page spreads. The bit of information about the artists
humour and therefore will encourage readers exclamation mark adds drama to the headline by conveying it as important being interviewed so that if people
to buy the next issue if they like the comments and attracting attention so it could be a lure for the target audience. Also the read this or recognise the artists
and kerrang! will eventually be recognised for bright red straight underneath the plain black immediately catches your eye they may be interested enough to
its humour. This again emphasises that this so is a lure for the target audience making it seem more intriguing. It could
magazine is informal and for younger
read further on in the article.
also be in bright red as it is a play on words to show that ‘BMTH’ star Oli is
audiences who will enjoy the humour. combining with ‘YMAS’ which will attract more people e.g. Fans from both By line - this is a credit for who the
‘YMAS’ and from ‘BMTH’. double page spread is by e.g. Who
Main Image – In this image, a the photographer of the image is.
medium long shot of Josh This could again be just to advertise
Franceschi , from You Me At their magazine but in an effective
Six, and Oli Sykes, from Bring way so that if people know who the
Me The Horizon, are wearing photographer is it may intrigue
red and black coloured clothing them to buy other issues with that
that fits in with the house style photographer in.
and the colours of the clothes
have connotations of the Rock Flasher - there is also a flasher on the
Genre. Also Josh’s facial double page spread, in bright red to
expression is quite welcoming catch attention, as it is and
advertisement of Josh and Oli
and jokey along with Oli’s facial
appearing on next weeks Kerrang!
expression suggesting the
issue which then entices
magazine is quite informal and
readers, usual or not, who have read
that it is aimed at young adults this to buy next weeks whole
as they are a similar age to magazine just for to find out about
these artists and they may be You Me At Six and Bring Me The
the ones that understand and Horizon Combined. Also there is
relate to this jokey another advertisement about ‘YMAS’
atmosphere. new single reinforcing that they must
be well recognised and known by
Columns - there are 2 columns of Drop Capital - the people interested in Rock which also
equal width so sticking to a consistent drop capital is 8 suggests these people will know
house style of. However, they slightly lines down; ‘YMAS’ are a regular feature in
wrap around the images on the
therefore sticking Kerrang!
right, which take up a slightly larger
to the house style Second lot of Images – these are generally of ‘YMAS’ and ‘BMTH’ and people involved with Kerrang!
column as there are quite a few of
them as well as the main image on the of Kerrang! Also it magazine meeting them which suggests the magazine is friendly and welcoming and it advertises the
could lure you in people involved with Kerrang! making them more recognisable to readers. As ‘YMAS’ and ‘BMTH’
left, connoting that the page is mainly
as it is bright red are pictured in a lot of the images or the images involve them in some way it suggests that they are
image led (images are more
popular to this genre of magazine and are easily recognised by regular readers and are at a high
important) perhaps because they and bold so stands
point of fame and so will attract a large audience. Also the images portray a jokey atmosphere of
know their target audience prefers out and will ‘YMAS’ and ‘BMTH’ and Kerrang! again connoting an informal mode of address and suggesting it is
more images than text. attract attention. again aimed at young adults who will understand this humour well.

8.  The article itself is basically about Kerrang!
Travelling to New York to interview Josh Franceschi
from the famous Rock/Pop Punk band You Me At Six
and, guesting, Oli Sykes from the famous MetalCore
band Bring Me The Horizon whilst filming for You Me
At Six’s new video ‘Bite My Tongue’.
 The style of the article is written in quite a
humorous manner to suit the humorous personalities
of the bands ‘YMAS’ and ‘BMTH’ and the niche
audience it is directed at (the main group most likely
from the age of 16 – 20 and maybe up to middle 30’s).
Also in the interview some swear words are used
suggesting it is not appropriate for younger
audiences.
 It is written in 2 equal sized columns consisting of
approximately 250 words. This could be again to stick
to the house style but also as only 2 columns are used
this could be to ensure the target audience will not be
put off by too much text.
 The main headline is dramatic as it uses a catchy
play on words “Sykes” to show that ‘BMTH’ star Oli is
combining with ‘YMAS’ which will attract more people
e.g. Fans from both ‘YMAS’ and from ‘BMTH’. Also the
exclamation mark adds extra drama to the headline
and gives off an excited atmosphere to the audience.
Also the fact that Oli is appearing in Kerrang!
reinforces that the genre of Kerrang! is Rock/Metal as
well as Pop Punk conveyed by ‘YMAS’.

9.  Kerrang! is a UK based magazine  The hiring of editor Paul Rees circa was
in 2000 when the nu metal genre, featuring
devoted to Rock music. It has been bands like Limp Bizkit and Slipknot were
published since June 6, 1981 when it becoming more popular. Rees then left
was currently edited by Geoff Barton. Kerrang! and went on to edit Q magazine.
Ashley Bird took over as editor from 2003
 Angus Young from AC/DC was to 2005. However the magazine's sales
featured on Kerrang!'s first front went quickly dropped in 2003 and so Paul
Brannigan took over as editor in May 2005.
cover. Kerrang! was originally In 2008, EMAP sold its consumer magazine
launched as a monthly magazine but to current owner Bauer Media Group.
as its popularity grew it became When Brannigan left Kerrang! in 2009
published fortnightly and then in Nichola Browne was appointed editor. In
1987 it was published weekly. April 2011 she also left Kerrang! And so
former NME features editor and
GamesMaster deputy editor James
 Kerrang! launched its own online McMahon was appointed as editor for
website in 2001 with the "rants and Kerrang! on 6 June 2011.
raves" section being the most
popular. Many other pages, on the  During the 1980s and early 1990s
website, were also considered to be Kerrang! featured many thrash and glam
metal artists on its front cover, such as
popular but the number of users
Slayer, Bon Jovi, Metallica and Venom but
began to drop around 2005 as the later discarded them when grunge acts like
number of people online decreased Nirvana rose to fame. Kerrang! is currently
to as low as 10 when previously it known for featuring Rock/Punk artists on its
had been closer to 100 - front cover.
http://www.kerrang.com/
 Kerrang!’s target audience is a uni-sex
audience interested in Rock but generally
 The circulation of the more the metal side of Rock. However, it
magazine, last noted Nov 2011, is could be mainly targeted at males as
currently at 43,033. Rock/Metal is stereotypically associated
with males.