1.
SPAM SURVEY
Study on how the British handle spam emails
For this representative study 2.198 people in Great Britain were surveyed in
October 2019. Results were weighted and are representative for the British
population 18+.
Conducted by YouGov on behalf of GMX

2.
2.5%
0.2%
1.3%
4.0%
5.6%
6.7%
25.2%
54.5%
0% 10% 20% 30% 40% 50% 60%
Don't know / prefer not to say
I would reply to the e-mail
I would archive the spam mail in a separate
folder
I would do nothing and leave the spam mail in
my inbox
I would read the spam email and delete it
afterwards
I would send the spam email to online security
specialists
I would mark the e-mail as spam / move the
spam email to the spam folder of my inbox
I would delete the spam email unread
Total
2
More than half of the surveyed delete their received spam emails
Please imagine you had received spam emails in your personal email account…Which ONE, if any, of the
following BEST describes what you would most likely do?

3.
28.8%
29.7%
41.5%
0% 10% 20% 30% 40% 50%
Don't know / prefer not to say
No
Yes
Total
3
42% would allow their email provider to analyse their emails by using AI
More and more email providers are relying on artificial intelligence (AI) systems to fight spam. In order for AI
systems to work effectively, they require large amounts of data. Would you allow your email provider to
automatically analyse your emails using AI to better protect you from spam?

4.
39%
17%
17%
16%
11%
0% 10% 20% 30% 40% 50%
55+
45 - 54
34 - 44
25 - 34
18 - 24
Total
4
Quota (1/2)
How old are you?
BASE: (Total: N=2.198;18–24: N=144; 25-34: N=372; 35-44: N=377; 45-54: N=469 55+: N=936)

5.
48%52%
Total
Female Male
5
Quota (2/2)
Are you…?
BASE: (Total: N=2.198; Female: N=1.167; Male: N=1.031)

6.
Unless otherwise stated, all data are provided by YouGov
Deutschland GmbH. 2.198 respondents participated in the survey,
which took place between the 22.10. and the 23.10.2019. The results
were weighted and are representative for the UK population (age
18+).
6
Editor‘s Note