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Airbnb business model analysis

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The travel revolution - How Airbnb become a billion dollar company.

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Airbnb business model analysis

  1. 1. Business Model Analysis
  2. 2. The travel revolution No easy way existed to booked a room with a local or became a host
  3. 3. Book homes from local hosts in countries and experience a place like you live there.
  4. 4. PROBLEMCostumer Segments | Price is an important concern for customers booking travel online Hotels leave you disconnected from the city and its culture. No easy way exists to book a room with a local or become a host
  5. 5. PROBLEMCostumer Segments | To date, tens of millions of travelers have chosen Airbnb to experience cities not as tourists, but as locals.
  6. 6. PROBLEMCostumer Segments |
  7. 7. PROBLEMCostumer Segments |
  8. 8. Two-sided market Costumer Segments People that are looking for places and people that are willing to rent out theirs.
  9. 9. Two-sided market Costumer Segments People that are looking for places and people that are willing to rent out theirs. 2 Billion + 560M 84M
  10. 10. Airbnbs Tbilisi Costumer Segments
  11. 11. Airbnbs Tbilisi Costumer Segments
  12. 12. Myhome Tbilisi Costumer Segments
  13. 13. Airbnbs Tbilisi Costumer Segments
  14. 14. Channels and customer relationships How do you reach customers? How do THEY want to be reached? Craigslist’s integration
  15. 15. Channels and customer relationships How do you reach customers? How do THEY want to be reached? Advertising print / display / social paid advertising Referral (AKA word of mouth)
  16. 16. Channels and customer relationships How do you reach customers? How do THEY want to be reached? Advertising print / display / social paid advertising
  17. 17. Competition
  18. 18. Competition
  19. 19. Competition How Airbnb Became a Billion Dollar Company Awesome design? Excellent idea? Technology? Just dumb luck? ?
  20. 20. Competition How Airbnb Became a Billion Dollar Company Awesome design? Excellent idea? Technology? Just dumb luck? Our Answer: Craigslist Spam!
  21. 21. Competition
  22. 22. Competition
  23. 23. Competition Craigslist Spam!
  24. 24. Competition Craigslist Spam!
  25. 25. Competition Craigslist Spam!
  26. 26. Competition Craigslist Spam!
  27. 27. Competition Craigslist vs Airbnb
  28. 28. Competition Craigslist vs Airbnb
  29. 29. Competition Craigslist vs Network/Marketplace Infrastructure Network/Marketplace Technology infrastructure Data Data Technology infrastructure Network/Marketplace Early Airbnb Airbnb Today
  30. 30. Key resources * Digital: Online platform * Skilled Employees: well-networked founders, tech people & country managers * Financial: $2.39B in 8 Rounds from 32 Investors
  31. 31. Key activities * Trust Problem: /verification process, insurance policy, transparency. * Traveler Retention: /promotional codes and credits to frequent travelers * Country Legal Fights: /Tax law, Airbnb Low “The Economic Impacts of Home Sharing in cities around the world”
  32. 32. Key Partners $20 000 Funding, Network, Advisers Sequoia Capital * Investors: /$2.39B in 8 Rounds from 32 Investors
  33. 33. Key Partners * Investors: /$2.39B in 8 Rounds from 32 Investors
  34. 34. Key Partners * Photographers: /Freelancers 2,000 + The photos were really bad. People were using camera phones and taking Craigslist-quality pictures. Surprise! No one was booking because you couldn't see what you were paying for."
  35. 35. Revenue Streams * Commission from Property Owners (Hosts) * Transaction fee from Travellers (Guests) Revenue model: How Airbnb makes money? 10.6M $20 $200M A 10-15% commission on each transaction
  36. 36. Revenue Streams
  37. 37. Cost Structure * Technology: /programming, payment processors * Marketing: /ads, lobbyists * Sales: /country managers/business development
  38. 38. The future of Airbnb in cities Costumer Segments

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