Food Service Innovations

Track 1 - Food Service Innovation
Driving industry success and uplift consumer
safety with traceability innovations
Jack Yuen, Industry & Solutions Manager
19 November 2015

© GS1 Hong Kong 2015
Agenda
• Introduction of GS1 Hong Kong
• Why is traceability important in food supply chain
• GS1 role in food traceability
• GS1 key initiatives in food
2

GS1 a standard body
to transform the way we work and live
3
We create a common
foundation for business by
uniquely identifying, accurately
capturing and automatically
sharing vital information
about products, locations
and assets.
We enable visibility through
the exchange of authentic
data.
We empower business to
grow and to improve
efficiency, safety, security
and sustainability.
We are…
• Neutral and not-for-profit
• User-driven and governed
• Global and local
• Inclusive and collaborative
The most widely used supply chain
standards system in the world

Global Standard, Local Services
GS1 Hong Kong

GS1 Standards Overview
5
MASTER DATA Global Data Synchronisation Network TRANSACTIONAL DATA eCom Event Data EPC Information Services
(GDSN) (EDI) (EPCIS)

GS1 Hong Kong Evolutions – 5 Eras
6
The Rise of
Barcode
Revolutionized
Data Exchange
Fueling Supply
Chain Growth
Pioneer of
RFID/IoT
Digital
Innovation
GS1 introduced
the use of
Barcode to
transform the
retail checkout
process for
improving
efficiencies,
increasing
productivity and
enhancing the
overall customer
experience
- Launch of the
Visibility Platform
(ezTRACK) based
on global
Electronic Product
Code Information
Service Standard
(EPCIS)
- Several initiatives
in IoT, including
Hong Kong IoT
Centre, Hong Kong
IoT Awards, etc.
Through the
mobile app
“Consumer
Connect”, GS1
GTIN Barocde is
extended to
provide B2C
product and
service
information
Launch of
ezTrade , which
created a new
market of B2B
e-Commerce
Launch of series
of SCM initiatives,
including the
ECRHK, first
SCM Summit in
2001, SCM
training courses,
Supply Chain
Innovation
Centre, etc.
1989 1992 1996 2008 2013

GS1 HK Trusted by Thousands of Companies
• Apparel 590+
• FMCG 1,300+
• F&B 2100+
• Healthcare 550+
Total
6,500+
© 2013 GS1 Hong Kong

Key Industries
8
Retail
Food and
Food Services
Apparel and
Footwear
Healthcare
Logistics
ICT

Key Industries
9
Retail
Food and
Food Services
Apparel and
Footwear
Healthcare
Logistics
ICT

Food outbreak lead to traceability need
10
Recap of the food outbreaks around the world :
• Cucumber Salmonella Outbreak
in Mexico (2015)
• China’s Gutter Oil Scandal (2008)
• Horng Ryen Jen sandwiches food
poisoning in Hong Kong (2015)
Traceability is a important factor when
comes to food safety by 4 phases:
1. Preparedness, providing visibility in supply
chain
2. Response, improve agility of response
3. Recovery, allow stakeholders to maintain
and rebuild trust with consumer
4. Prevention, allows determination of root
causes

Regulation requirements for Traceability
11
“Traceability as the ability to trace and
follow food, feed and ingredients
through all stages of production,
processing and distribution”
Regulation (EC)
No 178/2002
US Law – Food
Safety
Modernization
Act, SEC 204
“High-risk foods for which additional
recordkeeping requirements are
appropriate and necessary in order to
rapidly and effectively track and trace
such foods during a food borne illness
outbreak or other event”
China’s Food Safety
Law (Latest version
2015)
“Food producers and
distributors shall establish the
traceability system for food
safety to ensure food
traceability”
Hong Kong Basic
Food Law
“Food importers and food distributors and a
requirement for food traders to maintain proper
records of the movements of food to enhance
food traceability”

Traceability Challenges that we are facing
Complexity of Food Supply Chain
12

GS1 Standards
are enablers
for improved
Food Safety &
Food Security
GS1 Standards Enable Effective Traceability
& Recall Capability

Relationship with other Traceability & Food Safety
Standards & Best Manufacturing Practices 14
GS1 Standards (How-To) Support Food
Safety Standards (What)

© GS1 Hong Kong 2015 15
GS1 Standards Enable Actionable Visibility &
Transparency in Food Supply Chains

Academy and
Recognition
Enterprise Food
Traceability
Electronic trading
partner community
Delivering Consumer
Trust
GS1 Standards
GS1 Hong Kong Key Food Initiatives
We support the industry by the following areas:

Academy and
Recognition
Enterprise Food
Traceability
Electronic trading
partner community
Delivering trust to
consumer’s hand
GS1 Standards
We support the industry by the following areas:
GS1 Hong Kong Key Food Initiatives

Academy – Food Traceability Training
GS1 Academy provides the industries with various range of training areas to
support users understand and implement GS1 global standard. To uplift
traceability awareness on food safety, our Food Traceability Training
which is developed based on the Global GTS standard has been started
since end October 2014 and until now over 60 companies have been
trained for this training.
Academy and Recognition

Academy and Recognition
Recognition– Quality Food Traceability Scheme
The GS1’s GTS has been applied in "Quality Food Traceability Scheme",
a scheme launched by GS1 Hong Kong to recognize and reward local
enterprises who demonstrate excellence in food traceability practices.
In 2015, 14 food pioneers have been awarded for the scheme.
https://www.facebook.com/GS1HKFoodScheme

Enterprise Food Traceability
Cold Chain Management
Tie up with product traceability, a cold chain management solution has
been introduced to the industry which is based on EPCIS standards to
provide supply chain visibility on temperature monitoring of any goods in a
real time basis.
GS1HK’s cold chain management solution enable companies to enhance
product quality and minimizing food wastage through visible supply chain.
Food Operators

Enterprise Food Traceability
Supply Chain Visibility & Traceability
• The initiatives is to establish a global-recognized Food Traceability Platform
(ezTRACK) for end-to-end supply chain process in order to provide entire
visibility from source to end customers.
Consumer
Consumer can scan
and retrieve e‐
pedigree of the
product to gain trust
Logistics provider to
affix shipment label for
product dispatching
Overseas Food Supplier Distributor Food Operator
Food operator to
receive products with
label for accelerating
product receiving

Electronic trading partner community
Allow real-time visibility on transaction status
ezTRADE
SuppliersFood Companies 1. Purchase Order
2. PO Response
3. Advance Shipment Notice
4. Invoice
Order-to-Cash Deployment
GS1 Hong Kong has introduced EANCOM-based ezTrade service (B2B
eCommerce Platform) to retail industry since 1999 and in 2013, such
service was extended to Food Services industry.

25
• Maxim’s
Handling over 30 million EDI transactions per annum
ezTRADE serves over 2,000 suppliers (200 food’s supplier and
increasing)
Electronic trading partner community
Our user in Food and Retail

Delivering trust to consumer’s hand
Anti-Counterfeit
To engage and maintain consumer relationship, the industry is moving
towards digital means to engage consumer more directly and instantly. To
support on this, GS1 Hong Kong has offered Value+ a Consumer Trust
Solution, the solution supports the company to serialize its product by
adapting SGTIN. Though a scan of the QR code of the product which stored
SGTIN and extended product information, consumer can access the details
product information, track and trace information as well as loyalty campaigns
information.
Max Choice, one of the
food retailers in Hong
Kong managed to lift up
its consumer relationship
and enable them to
analyze the consumer
behavior as well as loyalty
campaigns effectiveness.

Full consumer visibility to
the food product flow
Food Information Food Traceability Path
California orange
Delivering trust to consumer’s hand

Thank You
GS1 Hong Kong
Tel: 2861 2819
Email: info@gs1hk.org

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