![[object Object],[object Object]](https://image.slidesharecdn.com/tescoireland-gkirk2-110829120933-phpapp01/75/tesco-ireland-graham-kirk-1-2048.jpg?cb=1670167452)
![Outline & Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tescoireland-gkirk2-110829120933-phpapp01/75/tesco-ireland-graham-kirk-3-2048.jpg?cb=1670167452)
![Understanding the numbers-Research ,[object Object],[object Object],[object Object],[object Object],Source: Amas May 2011](https://image.slidesharecdn.com/tescoireland-gkirk2-110829120933-phpapp01/75/tesco-ireland-graham-kirk-6-2048.jpg?cb=1670167452)
![SWOT Analysis – Key Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tescoireland-gkirk2-110829120933-phpapp01/75/tesco-ireland-graham-kirk-7-2048.jpg?cb=1670167452)
![SWOT Analysis - Key Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tescoireland-gkirk2-110829120933-phpapp01/75/tesco-ireland-graham-kirk-8-2048.jpg?cb=1670167452)
![A new beginning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 1 follower 37,500 followers end of year 1](https://image.slidesharecdn.com/tescoireland-gkirk2-110829120933-phpapp01/75/tesco-ireland-graham-kirk-10-2048.jpg?cb=1670167452)
![A new beginning ,[object Object],[object Object],[object Object],[object Object],[object Object],1 2 1 follower 75,000 followers](https://image.slidesharecdn.com/tescoireland-gkirk2-110829120933-phpapp01/75/tesco-ireland-graham-kirk-11-2048.jpg?cb=1670167452)
![[object Object],[object Object],[object Object],[object Object],[object Object],A new beginning 3 2 1 1 follower 100,000 followers FB & Twitter #1 social media user in the FMCG market](https://image.slidesharecdn.com/tescoireland-gkirk2-110829120933-phpapp01/75/tesco-ireland-graham-kirk-12-2048.jpg?cb=1670167452)
![Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/tescoireland-gkirk2-110829120933-phpapp01/75/tesco-ireland-graham-kirk-13-2048.jpg?cb=1670167452)
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Tesco ireland Graham Kirk
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Tesco ireland Graham Kirk
- 2. Tesco Ireland Our Social Media Challenge Presentation to: Tesco Ireland By: Graham Kirk
- 4. Tesco Ireland – Where are we now? Research from AMAS 2011 shows social features on the following websites below social benchmark of 6 which indicates minimal or no social media usage on sites From Swot analysis Supervalu # 1 in market for followers Source: Amas May 2011
- 5. Understanding the numbers – Research 62% increase since 2008 in BB subs 75% of people have access to a PC or Laptop regardless of ownership Customers are using web for purchasing relative goods 25-44 are highest users of Internet Source: Amas May 2011
- 9. Learning from others Twitter Competition Interaction Photos Maximising Social Media 1)Photos 2) Competitions 3) Interactions 4) Links Twitter