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Monitor of Engagement with the Natural Environment Results of the 2009 – 2010 survey
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],Year One Key results Who? Profiling visitors and non-visitors Where? Visit  destinations What? A profile of visits Why? Motivations and barriers Other  engagement Appreciating the natural environment
Background to the survey ,[object Object],[object Object],[object Object]
The survey aims ,[object Object],[object Object]
Why is MENE important? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What makes MENE different? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Levels of engagement Infrequent visitors 54% Frequent visitors 37% Non visitors 10% 2.9 billion visits to the natural environment Average of 69 visits per adult About 1.3 visits per week
Volume of visits taken by month Low temperatures and significant snowfalls Millions of visits
Volume of visits taken by month Millions of visits
Changes since 2005 Comparing MENE with ELVS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Age and socio-economic profile by frequency  of visits ,[object Object],[object Object],[object Object],Frequent visitors (%) Infrequent visitors (%) Non-visitors (%) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Levels of physical activity by frequency of visits Frequent visitors (%) Infrequent visitors (%) Non-visitors (%) Number of days undertake 30 mins+ of physical activity ,[object Object],[object Object],[object Object],[object Object]
Participation in the last 7 days ,[object Object],Proportion amongst total adult population Took visits in last 7 days (%) Took visits in last 7 days (%)
Who? DEFRA segmentation using MENE data – The Futures Company Middle Segments – 35 to 54 Younger Segments – under 35 Older Segments – 55 and over
Who? DEFRA segmentation using MENE data – The Futures Company Limited resources  More likely to visit urban green spaces Often dissatisfied with  local environment Life priorities are shaped by lifestage –  friendships, socialising,  enjoyment and, for some, children.  Busy with lives, home, family, competing interests Have children and/or dogs Engage with the natural environment locally Spent time in the outdoors when they were younger Nostalgic, proud and patriotic Few time pressures Sensitive to crowds and commercialisation Price sensitive – even if they can afford to pay Face barriers to participation and are frequently disappointed  Financial and personal independence – act on their pride of the outdoors & travel further .
Who? DEFRA segmentation using MENE data – The Futures Company Limited resources  More likely to visit urban green spaces Often dissatisfied with  local environment Life priorities are shaped by lifestage –  friendships, socialising,  enjoyment and, for some, children.  Busy with lives, home, family, competing interests Have children and/or dogs Engage with the natural environment locally Spent time in the outdoors when they were younger Nostalgic, proud and patriotic Few time pressures Sensitive to crowds and commercialisation Price sensitive – even if they can afford to pay Face barriers to participation and are frequently disappointed  Financial and personal independence – act on their pride of the outdoors & travel further . 59% 52% 47% 67% 57% 48% 55% 35% Visit at least once a week
Where? Almost half of visits are to green spaces in towns or cities  Town or city 41% 1.2 bn. visits Countryside 48% 1.4 bn. visits Seaside resort/ town 7% 0.21 bn. visits Other coastline 4% 0.11 bn. visits
Volume of visits by region ,[object Object],[object Object],[object Object],251-300 million 301-400 million 401-531 million 157-250 million Volume of visits by residents of each region
Volume of visits by region ,[object Object],[object Object],[object Object],157-250 251-300 301-400 401-531 Volume of visits by residents of each region
Types of place visited Parks in town and cities 24% 679m visits Woodland and forests 11% 317m visits Rivers, lakes, canals 9% 253m visits Paths, cycleways,  bridleways 13% 369m visits
Urban parks Providing access for all Urban parks are particularly important to  younger people , the  BME population  and people who live in more  deprived areas . Proportion amongst total adult population Urban parks visited – proportion of visits
Distances travelled  Most visits are close to home and taken on foot 61% of visits  are taken on foot 3% of visits  are taken by  public  transport 31% of visits  are taken by  car
Density of visit destinations Density of visit destinations Visits of 5 miles or less Visit distribution reflects population distribution
Density of visit destinations Density of visit destinations Visits of 60 miles or more Density of visit destinations Visits of 5 miles or less Visit distribution reflects population distribution Visits clustered around key ‘tourist’ destinations
Density of visit origins South Pennines example
Visit duration ,[object Object],Less than an hour 1- 3 hours 3 hours or more 28% of all visits 51% of all visits 22% of all visits On foot – 85% Less than a mile from home – 61% Dog walking – 71%% By car – 60% Over 5 miles from home – 51% Walking – 32%, Eating Out – 20%
Activities during visits to the natural environment Walking with a dog 48% 1,380m visits Other walking 26% 739m visits Eating or drinking out 6% 182m visits Playing with children 8% 229m visits
Activities during visits to the natural environment Variations by population group Walking with a dog + aged 45 to 64 + C2DE socio-economic groups + White ethnicity Other walking + aged 65 and over + AB socio-economic  groups + BME population Eating or drinking out + aged 16-24 + BME population Playing with  children + aged 25-44 + BME population
Expenditure during visits to the natural environment 25%  of visits involve any expenditure –  709m visits An average of  £29  is spent during these visits Equates to around  £20.4bn  spend in total. Expenditure by category For every  £1  spent on a visit to the natural environment,  53 pence was spent on food and drink  and  13 pence was spent on fuel.
Expenditure during visits to the natural environment 25%  of visits involve any expenditure –  709m visits An average of  £29  is spent during these visits Equates to around  £20.4bn  spend in total. Expenditure by category For every  £1  spent on a visit to the natural environment,  53 pence was spent on food and drink  and  13 pence was spent on fuel. Visits involving expenditure: Seaside resorts – 53% Other seaside coastline – 30% Town & city – 27% Countryside – 19% Total expenditure by place visited
Visit profile by population segment Activities & motivations Barriers? Dog walking Poor health Old age Disability Too busy at work or at home No particular  reason Not interested Not interested, too expensive Eating & drinking. Time with friends. Playing with children Playing with children. Time with family. Walking for health Dog walking Dog walking Unwinding, scenery, fresh air Less than 1 hour 3 hours or more 1 – 2 hours 59 mins
Reasons for taking visits Variations in motivations… By age Under 25s  – spending time with  friends 24 to 44  – spending time with  family 45 to 65  –  relaxing and unwinding Health and exercise  – increasingly important with advancing age. By  gender Men  –  health and exercise Women  –  exercising dogs , time with family ,  entertaining children . By socio-economic group ABC1s  –  health and exercise ,  relaxing and unwinding C2DEs  –  exercising dogs.
Outcomes of visits to the natural environment Variations in outcomes… Those who take visits  most often report the most positive outcomes - ABCs, people with white ethnicity – a cause and effect relationship? Visits to countryside and coast  are more likely to have positive outcomes than those taken to urban green spaces. Women  are generally more to report positive outcomes, with the exception of ‘learning something new’.
Reasons for not participating more often  No car access Have young children Too busy at work Men Aged 25 to 44 Too busy at home Women Aged 25 to 64 Poor health, old age, disability Women Aged 65 and over DE socio-economic group White ethnicity No particular reason  or not interested Men Aged 16 to 24 DE socio-economic group BME population Too busy at work Infrequent participants Non-participants Too busy at home No particular reason Poor weather Poor health Old age A physical disability Too expensive Not interested Prefer other leisure activities
Other  types of engagement Enjoying and appreciating the natural environment
Other activities involving the natural environment .  93% of the population undertook at least once of these activities. c. 2 million adults Higher participation amongst  men , people  aged 55+ and/or still in education ,  regular visitors to the natural environment.
Attitudes to the natural environment Agreement was higher amongst  women, older age groups , those in  the AB and C1 socio-economic groups  and those with a  white ethnic background.
Changing lifestyle to protect natural environment The majority of the population are concerned about damage to the natural environment but  far fewer intend to make lifestyle changes to protect it. Around 1 in 5 adults would like to make changes but cite real or perceived barriers.
Pro-environmental  behaviours .  89% of the population undertake at least once of these activities. People who take visits to the natural environment are more likely than non-participants to undertake any of these activities. Frequent visitors to natural environment Non-visitors Adult population
MENE Year Two ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Accessing and using the data 2009/10 Annual Report, Technical Report and summary data tables www.naturalengland.org.uk Also available or coming soon… Additional analysis reports Detailed data tables Electronic data viewer Opportunities for bespoke analyses
Further questions ,[object Object],[object Object]
Monitor of Engagement with the Natural Environment Results of the 2009 – 2010 survey

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Monitor of Engagement with the Natural Environment - Results of the 2009/2010 survey

  • 1. Monitor of Engagement with the Natural Environment Results of the 2009 – 2010 survey
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  • 8. Levels of engagement Infrequent visitors 54% Frequent visitors 37% Non visitors 10% 2.9 billion visits to the natural environment Average of 69 visits per adult About 1.3 visits per week
  • 9. Volume of visits taken by month Low temperatures and significant snowfalls Millions of visits
  • 10. Volume of visits taken by month Millions of visits
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  • 15. Who? DEFRA segmentation using MENE data – The Futures Company Middle Segments – 35 to 54 Younger Segments – under 35 Older Segments – 55 and over
  • 16. Who? DEFRA segmentation using MENE data – The Futures Company Limited resources More likely to visit urban green spaces Often dissatisfied with local environment Life priorities are shaped by lifestage – friendships, socialising, enjoyment and, for some, children. Busy with lives, home, family, competing interests Have children and/or dogs Engage with the natural environment locally Spent time in the outdoors when they were younger Nostalgic, proud and patriotic Few time pressures Sensitive to crowds and commercialisation Price sensitive – even if they can afford to pay Face barriers to participation and are frequently disappointed Financial and personal independence – act on their pride of the outdoors & travel further .
  • 17. Who? DEFRA segmentation using MENE data – The Futures Company Limited resources More likely to visit urban green spaces Often dissatisfied with local environment Life priorities are shaped by lifestage – friendships, socialising, enjoyment and, for some, children. Busy with lives, home, family, competing interests Have children and/or dogs Engage with the natural environment locally Spent time in the outdoors when they were younger Nostalgic, proud and patriotic Few time pressures Sensitive to crowds and commercialisation Price sensitive – even if they can afford to pay Face barriers to participation and are frequently disappointed Financial and personal independence – act on their pride of the outdoors & travel further . 59% 52% 47% 67% 57% 48% 55% 35% Visit at least once a week
  • 18. Where? Almost half of visits are to green spaces in towns or cities Town or city 41% 1.2 bn. visits Countryside 48% 1.4 bn. visits Seaside resort/ town 7% 0.21 bn. visits Other coastline 4% 0.11 bn. visits
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  • 21. Types of place visited Parks in town and cities 24% 679m visits Woodland and forests 11% 317m visits Rivers, lakes, canals 9% 253m visits Paths, cycleways, bridleways 13% 369m visits
  • 22. Urban parks Providing access for all Urban parks are particularly important to younger people , the BME population and people who live in more deprived areas . Proportion amongst total adult population Urban parks visited – proportion of visits
  • 23. Distances travelled Most visits are close to home and taken on foot 61% of visits are taken on foot 3% of visits are taken by public transport 31% of visits are taken by car
  • 24. Density of visit destinations Density of visit destinations Visits of 5 miles or less Visit distribution reflects population distribution
  • 25. Density of visit destinations Density of visit destinations Visits of 60 miles or more Density of visit destinations Visits of 5 miles or less Visit distribution reflects population distribution Visits clustered around key ‘tourist’ destinations
  • 26. Density of visit origins South Pennines example
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  • 28. Activities during visits to the natural environment Walking with a dog 48% 1,380m visits Other walking 26% 739m visits Eating or drinking out 6% 182m visits Playing with children 8% 229m visits
  • 29. Activities during visits to the natural environment Variations by population group Walking with a dog + aged 45 to 64 + C2DE socio-economic groups + White ethnicity Other walking + aged 65 and over + AB socio-economic groups + BME population Eating or drinking out + aged 16-24 + BME population Playing with children + aged 25-44 + BME population
  • 30. Expenditure during visits to the natural environment 25% of visits involve any expenditure – 709m visits An average of £29 is spent during these visits Equates to around £20.4bn spend in total. Expenditure by category For every £1 spent on a visit to the natural environment, 53 pence was spent on food and drink and 13 pence was spent on fuel.
  • 31. Expenditure during visits to the natural environment 25% of visits involve any expenditure – 709m visits An average of £29 is spent during these visits Equates to around £20.4bn spend in total. Expenditure by category For every £1 spent on a visit to the natural environment, 53 pence was spent on food and drink and 13 pence was spent on fuel. Visits involving expenditure: Seaside resorts – 53% Other seaside coastline – 30% Town & city – 27% Countryside – 19% Total expenditure by place visited
  • 32. Visit profile by population segment Activities & motivations Barriers? Dog walking Poor health Old age Disability Too busy at work or at home No particular reason Not interested Not interested, too expensive Eating & drinking. Time with friends. Playing with children Playing with children. Time with family. Walking for health Dog walking Dog walking Unwinding, scenery, fresh air Less than 1 hour 3 hours or more 1 – 2 hours 59 mins
  • 33. Reasons for taking visits Variations in motivations… By age Under 25s – spending time with friends 24 to 44 – spending time with family 45 to 65 – relaxing and unwinding Health and exercise – increasingly important with advancing age. By gender Men – health and exercise Women – exercising dogs , time with family , entertaining children . By socio-economic group ABC1s – health and exercise , relaxing and unwinding C2DEs – exercising dogs.
  • 34. Outcomes of visits to the natural environment Variations in outcomes… Those who take visits most often report the most positive outcomes - ABCs, people with white ethnicity – a cause and effect relationship? Visits to countryside and coast are more likely to have positive outcomes than those taken to urban green spaces. Women are generally more to report positive outcomes, with the exception of ‘learning something new’.
  • 35. Reasons for not participating more often No car access Have young children Too busy at work Men Aged 25 to 44 Too busy at home Women Aged 25 to 64 Poor health, old age, disability Women Aged 65 and over DE socio-economic group White ethnicity No particular reason or not interested Men Aged 16 to 24 DE socio-economic group BME population Too busy at work Infrequent participants Non-participants Too busy at home No particular reason Poor weather Poor health Old age A physical disability Too expensive Not interested Prefer other leisure activities
  • 36. Other types of engagement Enjoying and appreciating the natural environment
  • 37. Other activities involving the natural environment . 93% of the population undertook at least once of these activities. c. 2 million adults Higher participation amongst men , people aged 55+ and/or still in education , regular visitors to the natural environment.
  • 38. Attitudes to the natural environment Agreement was higher amongst women, older age groups , those in the AB and C1 socio-economic groups and those with a white ethnic background.
  • 39. Changing lifestyle to protect natural environment The majority of the population are concerned about damage to the natural environment but far fewer intend to make lifestyle changes to protect it. Around 1 in 5 adults would like to make changes but cite real or perceived barriers.
  • 40. Pro-environmental behaviours . 89% of the population undertake at least once of these activities. People who take visits to the natural environment are more likely than non-participants to undertake any of these activities. Frequent visitors to natural environment Non-visitors Adult population
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  • 42. Accessing and using the data 2009/10 Annual Report, Technical Report and summary data tables www.naturalengland.org.uk Also available or coming soon… Additional analysis reports Detailed data tables Electronic data viewer Opportunities for bespoke analyses
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  • 44. Monitor of Engagement with the Natural Environment Results of the 2009 – 2010 survey

Notes de l'éditeur

  1. In 41% of visits, the main destination was within one mile of the respondents home, with the majority of visits (81%) taking place within 5 miles of the start point. Visits to coastal destinations were more likely to involve longer journeys whereas visits to green spaces within urban areas were more likely to involve a distance of less than one mile. Visits amongst DE social classes were more likely to take within a mile of the home.
  2. Make point about geocoding being done and number of visits.
  3. Make point about geocoding being done and number of visits.
  4. Mention large sample sizes even with niche activities.
  5. Spend by destination Town and city – spend on 27% of visits - av. £22 Countryside – 19% - av. £28 Seaside resort/town – 53% av. £47 Other seaside coastline - 30% av.£34
  6. Spend by destination Town and city – spend on 27% of visits - av. £22 Countryside – 19% - av. £28 Seaside resort/town – 53% av. £47 Other seaside coastline - 30% av.£34