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Starbucks presentation FINAL

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GSUStarbucksFans
GSUStarbucksFans
EducationBusinessTechnology
1 of 15
Tori Pierce | Alex Maeland | Casey Williamon | Taylor Middleton | Michael Fadler | Zach Briody
Brand Overview: Creating a Connection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Overview: Building the Digital Environment ,[object Object]
Group Project Overview: The Social Media Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Starbucks’ Third-Party Social Media Channels (As of 10/31/11) CASEY Fan Likes : 25,869,718 “ Talking About This” : 157,486 “ We’re Here” : 3,357,771 MICHAEL Followers : 1,788,898 Listed : 21,443 ZACH Followers : 285,622 Locations : 17,009 Check-Ins: 146,665 Deal : Mayor Deals ALEX Followers : 120,509 Likes: #Starbucks: Avg. 625/photo 60,209 photos TORI Channel Views : 620,105 Total Upload Views : 7,120,831 Subscribers : 11,675
1. Proprietary Social Media Channels (As of 10/31/11)
2. Starbucks’ Wheel & Spoke Visualized
3. Starbucks v. Caribou Starbucks Caribou FACEBOOK: Fan Likes : 25,869,718 “ Talking About This” : 157,486 “ We’re Here” : 3,357,771 Stores: 17,009 stores in 55 countries TWITTER: Followers : 1,788,898 Listed : 21,443 FACEBOOK: Fan Likes : 252,035 “ Talking About This” : 4,421 “ We’re Here” : N/A Stores: 541 company-owned coffeehouses in 16 states and the District of Columbia TWITTER: Followers : 20,599 Listed : 840
3. Starbucks v. Dunkin Donuts Starbucks Dunkin Donuts FACEBOOK: Fan Likes : 25,869,718 “ Talking About This” : 157,486 “ We’re Here” : 3,357,771 FACEBOOK: Fan Likes : 4,907,177 “ Talking About This” : 50,833 “ We’re Here” : 9,581 Stores: 9,760 stores in 30 countries. Stores: 17,009 stores in 55 countries TWITTER: Followers : 1,788,898 Listed : 21,443 TWITTER: Followers : 109,654 Listed : 3,229
4. The Optimization of SEO Keywords Websites containing this Keyword Monthly searches of this keyword “ starbucks” 106,000,000 1,830,000 “ starbucks lovers” 47,300,000 36 “ starbucks coffee” 15,700,000 40,500 “ starbucks fans” 37,000,000 22 “ starbucks giftcard ” 3,870,000 480 “ I love starbucks” 76,500,000 320 “ coffee” 862,000,000 301,000
4. Other Search Engine Analytics
5. Suggestions for Starbucks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Suggestions for Starbucks Continued ,[object Object],[object Object],[object Object]
Follow us ,[object Object],[object Object],[object Object]
Appendix ,[object Object]

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Starbucks presentation FINAL

  • 1. Tori Pierce | Alex Maeland | Casey Williamon | Taylor Middleton | Michael Fadler | Zach Briody
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  • 5. 1. Starbucks’ Third-Party Social Media Channels (As of 10/31/11) CASEY Fan Likes : 25,869,718 “ Talking About This” : 157,486 “ We’re Here” : 3,357,771 MICHAEL Followers : 1,788,898 Listed : 21,443 ZACH Followers : 285,622 Locations : 17,009 Check-Ins: 146,665 Deal : Mayor Deals ALEX Followers : 120,509 Likes: #Starbucks: Avg. 625/photo 60,209 photos TORI Channel Views : 620,105 Total Upload Views : 7,120,831 Subscribers : 11,675
  • 6. 1. Proprietary Social Media Channels (As of 10/31/11)
  • 7. 2. Starbucks’ Wheel & Spoke Visualized
  • 8. 3. Starbucks v. Caribou Starbucks Caribou FACEBOOK: Fan Likes : 25,869,718 “ Talking About This” : 157,486 “ We’re Here” : 3,357,771 Stores: 17,009 stores in 55 countries TWITTER: Followers : 1,788,898 Listed : 21,443 FACEBOOK: Fan Likes : 252,035 “ Talking About This” : 4,421 “ We’re Here” : N/A Stores: 541 company-owned coffeehouses in 16 states and the District of Columbia TWITTER: Followers : 20,599 Listed : 840
  • 9. 3. Starbucks v. Dunkin Donuts Starbucks Dunkin Donuts FACEBOOK: Fan Likes : 25,869,718 “ Talking About This” : 157,486 “ We’re Here” : 3,357,771 FACEBOOK: Fan Likes : 4,907,177 “ Talking About This” : 50,833 “ We’re Here” : 9,581 Stores: 9,760 stores in 30 countries. Stores: 17,009 stores in 55 countries TWITTER: Followers : 1,788,898 Listed : 21,443 TWITTER: Followers : 109,654 Listed : 3,229
  • 10. 4. The Optimization of SEO Keywords Websites containing this Keyword Monthly searches of this keyword “ starbucks” 106,000,000 1,830,000 “ starbucks lovers” 47,300,000 36 “ starbucks coffee” 15,700,000 40,500 “ starbucks fans” 37,000,000 22 “ starbucks giftcard ” 3,870,000 480 “ I love starbucks” 76,500,000 320 “ coffee” 862,000,000 301,000
  • 11. 4. Other Search Engine Analytics
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