This document discusses the importance of communication beyond just words. It notes that 7% of what is believed comes from what we say, 38% comes from how we say it, and 55% comes from what others see. Effective communication involves thought, emotion, and action. The key aspects of connection are seeing, hearing, understanding, and feeling. Nonverbal communication like gestures, expressions, and tone are very important. Leaders connect emotionally by making people feel something. Overall, effective communication requires integrating all these verbal and nonverbal elements while staying true to oneself.