This document discusses user experience (UX) design and the UX design process. It defines UX as how a person feels when interacting with a digital product, influenced by usability, usefulness, and emotional impact. The UX design process includes analysis of user needs, design of the product experience, prototyping design ideas, and evaluation of the prototype through user testing. Usability, usefulness, and creating a positive emotional impact are important goals of UX design.

1. user experience
gabriela.neri
@dextra-sw.com
programa de estágio
2016

2. ?????

3. how a person feels when
interacting with a digital product
the influence of usability, usefulness
and emotional impact

4. usability emotion usefulness
interviews visual design
persona prototyping
user-centered design
a/b testing design thinking
user research brainstorm
information architecture
requirement writing

5. why?
as technology becomes more and more
pervasive, features are no longer what
differentiate one product from another
products that provide users with a
better experience will win

7. usability is not ux
effectiveness, efficiency, productivity, ease-of-use,
learnability, retainability, and the pragmatic
aspects of user satisfaction
!

8. ux lifecycle
analyze – design – implement – evaluate

10. analysis
understanding user work and needs
contextual inquiry
contextual analysis
extracting requirements
design-informing models

11. • user research
• user observation
• think-aloud technique
• flow model
• card-sorting

13. the 5ws
who? what? where? when? why?
and how?

14. personas

15. personas
not an actual user, but a “hypothetical archetype”
represents a specific person in a specific work role
and sub-role, with specific user class characteristics
personas are relevant and believable

17. design must make the primary persona very
happy, while not making any of the selected
personas unhappy

19. design
conceptual design and determining
interaction behavior and look and feel
design ideation sketching design production

20. Design ideation and sketching is where the team
does creative design thinking, brainstorming, and
sketching of new design ideas. Design ideation
leads to representation of mental models,
conceptual design, and design storyboards.
Design production entails prototyping and
iteration of the conceptual design, intermediate
designs and detailed designs.

21. design thinking

22. design thinking
is a mind-set in which the product concept and
design for emotional impact and the user experience
are dominant.
It is an approach to creating a product to evoke a UX
that includes emotional impact, aesthetics and social
and value-oriented interaction.
As a design paradigm, design thinking is an
immersive, integrative and market-oriented eclectic
blend of art, craft, science and invention.

23. prototype
realizing design alternatives
(often done in parallel with design)
low fidelity medium fidelity high fidelity

24. wireframes
low fidelity medium fidelity high fidelity

25. paper
low fidelity medium fidelity high fidelity

26. photo gallery
low fidelity medium fidelity high fidelity

27. clickable
low fidelity medium fidelity high fidelity
https://projects.invisionapp.com/share/CY5F1ING3

28. functional
low fidelity medium fidelity high fidelity

29. evaluate
verifying and refining the interaction
design
the best way to find out if something works is to test it!

30. ux inspection

31. ux inspection
looking at and trying out the design yourself as a UX
expert instead of having participants exercise it while
you observe.
The evaluator is both participant surrogate and observer.
Inspectors ask themselves questions about what would cause
users problems.
Because the process depends on the evaluator’s judgment, it
requires an expert, a UX practitioner or consultant

32. When we use the term “UX inspection,” we are
aware that you cannot inspect UX but must inspect
a design for user experience issues

33. heuristic evaluation

34. heuristic evaluation
is a usability engineering method for finding the usability
problems in a user interface design
teach the designers about criteria to keep in mind while doing
their own designs so they will not violate these guidelines
Heuristic evaluation is performed by having each
individual evaluator inspect the interface alone
in the end, highlight a realistic list of the “Top 3” (or 4 or 5)
suggestions for modifications and prioritize suggestions, to give
the biggest improvement in usability for the least cost

35. https://www.nngroup.com/articles/ten-usability-heuristics/

36. empirical evaluation

37. empirical evaluation
The purpose of your plan for rigorous UX evaluation,
whether lab based or in the field, is to describe evaluation
goals, methods, activities, conditions, constraints, and
expectations.

38. plan the evaluation

39. execute

40. data analysis

42. reporting

43. there will always be some UX
problems that show up in real live
user-based interaction that you will
not see in a heuristic, or any other,
inspection or design review

44. “UX” is an almost ubiquitous term that
we use to refer to most things that
have to do with designing for a high
quality user experience

45. http://https://medium.com/keep-learning-
keep-growing/user-experience-design-
best-sources-to-learn-ux-
c67bf80484ce#.dgjsixln0

46. http://uxchecklist.github.io