Uniqlo Six Month Buying Plan

Six-Month Buying Plan
Gabriell Gutierrez
Alina Kirnie Gabrielle Romanach Grace Lodico
Ariana Castro
Winter 2022
FASM 245.01 Professor Demesko

2
PART 1:
Company Profile
PART 2:
The Competitive Marketplace
PART 3:
The Six-Month Buying Plan
3-25
26-64
65-81

PART 1 INDEX
 Brand History
 Tadashi Yanai
 Logo Design
 Mission Statement
 Values
 LifeWear
 Scope and Size
 Statistics and Ranking
 eCommerce
 Target Customer
 Product Categories
 Best Sellers
 Collaborations
 Social Media
 Sustainability
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4
5
6
7
8
9
10
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14
15
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19
21
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BRAND HISTORY
1949: Founded in Yamaguchi, Japan as a textiles
manufacturer.
1984: Tadashi Yanai inherited a menswear shop. Added
women's clothing, rebranded as Unique Clothing Warehouse
(Uniqlo).
2001: First international store opened in UK.
2006: All-Product Recycling Initiative
2011: Global Flagship Store opens on 5th Ave, NYC.
2015: First store in Midwest opens in Chicago.
2020-2021: US temporarily close due to COVID, only
closed most unprofitable stores. Midwest store closes, along
with Denver store. Shift focus to e-commerce.
4

TADASHI YANAI
 Copied the Gap's business model
 (planning, manufacturing, distributing)
 2008-2009: bought Helmut Lang and Theory
 Fast Retailing
 Owns 46%, additional 40%
 Worth $30B
 #31 Billionaires 2021
5
“It is clothes. It is parts.
Therefore, you combine the
parts differently to create your
own unique expression.”
- Tadashi Yanai, 2011

LOGO DESIGN
6
1984
1991
1999
2006
2006
 Original font consisted of a wine-red
sans serif font onto a grey background
 The logo changed to match the GAP
brand with its square shape
 Having the red and white color scheme
is to resemble the Japanese flag
 Currently uses the Katakana style of
Japanese characters
 Tadashi Yanai chose red for its bold and
passionate characteristics

MISSION STATEMENT:
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“Unlocking the
Power of Clothing”

Keywords:
VALUES:
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Fast Retailing:
 Making clothes fast and sending them to
customers even faster
Customer First:
 Putting the needs of customers first when
doing business
Startup Mindset:
 Exploring the business of fashion as a team
and growing together
Sustainability:
 Maintaining as an environmentally friendly
business and promoting the path towards
sustainable fashion
“To aspire to a better society where
we all thrive.”

LifeWear:
 Clothing designed to "make everyone’s life feel better."
 Simple, high-quality, everyday clothing with a
practical sense of beauty
 UNIQLO's new philosophy of clothing
 “ultimate everyday wear” that focuses on creating high-quality
pieces that can be staples in consumers’ closets for a lifetime.
 Changing consumers’ opinions that UNIQLO is fast
fashion
9
“Simple Made Better”

SCOPE + SIZE:
10
FY 2021 Net Revenue
 UNIQLO International: $8.47 billion
 USA: $442.1 million
 UNIQLO Japan: $7.67 billion $0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
FY 2019 FY 2020 FY 2021
Millions
Net Revenue
UNIQLO International UNIQLO Japan UNIQLO USA
Number of Stores (As of Nov 30, 2021)
 Total Stores: 2,358
 Japan (birthplace): 811
 International: 1,547
 Mainland China (most stores): 864
 USA: 43

SCOPE AND SIZE
(INTERNATIONAL)
 TOTAL STORES: 2,364
 Greater China: 970 stores (First Store Opening [Mainland
China]: September 30, 2002)
 Japan: 810 stores (Established: September 2, 1974)
 Southeast Asia & Oceania: 274 stores (First Store Opening
[Signapore]: April 9, 2009)
 South Korea: 131 stores (First Store Opening: September 2,
2005)
 Europe: 116 stores (First Store Opening [UK]: September 28, 2001)
 North America: 57 stores (First Store Opening [USA]:
November 10, 2006)
 South Asia: 6 stores (First Store Opening [India]: October,
2019)
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STATISTICS AND RANKINGS
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Click to add text
 Ranked #2 for worldwide apparel manufacturing by
capitalization (FastRetailing)
 Listed #6 on Japan’s best global brands (Interbrand)

eCommerce:
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Out of the most visited fashion e-commerce websites worldwide, Uniqlo ranked 8th,
with 57.88 million site views in 2020.
Online sales attributed to 14.5% of total sales, growing by 48.3% of sales as of 2020

TARGET CUSTOMER
Demographics
 Gender: Male and female
 Age: 18 - 24
 Education: University student (undergraduate or graduate)
 Income: Middle class
 Race: All races
 Geographic location: urban area
Psychographics
 Interests: Care about sustainability, but still want to look
fashionable. Likes working out. Takes risks and is adventurous.
 Motivation: Desire to own trendy clothes and create
attractive looks. Go against the current mainstream.
 Values: Wants to live an enjoyable life.
 Lifestyle: casual, active and free
15

Demographics
 Gender: Male and female
 Age: 25 - 35
 Education: Undergraduate (working adult)
 Race: All races
 Geographic location: urban area
Psychographics
 Interests: cares about the environment. Friends and family.
Internet
 Personality: they are achievers. Sensitive and passionate about
fashion
 Motivation: value casual wear that ensures high quality and nice
design. Goal oriented, schedule focused and professionals.
 Lifestyle: casual, healthy, spontaneous and challenging. Love
physical activity.
8
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TARGET CUSTOMER

PRODUCT CATEGORIES:
 Outerwear and
Blazers
 Tops
 Bottoms
 Dresses, Skirts, and
Jumpsuits
 Bras and Underwear
 Innerwear and Base
Layers
 Loungewear
 Activewear
 Accessories
 Shoes
 Outerwear and Tops
 Blazers
 Bottoms
 Loungewear
 Underwear and Socks
 Accessories
 Shoes
 Activewear
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MEN WOMEN

PRODUCT CATEGORIES:
 Newborn
 Bodysuits
 One-Pieces
 Leggings
 Baby
 Graphic Tees
 Bodysuits
 Socks
 Toddler
 Outerwear
 Tops
 Pants
 Shorts
 Pajamas
 Outerwear and Tops
 Bottoms
 Loungewear
 Underwear and Socks
 Accessories
 Dresses and Skirts
 Activewear
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KIDS BABIES

MEN’S BEST SELLERS
Click to add text
 Uniqlo Men U
Crew Neck Short-
Sleeve T-Shirt
($15)
 Uniqlo Men’s
Slim-Fit Oxford
Long-Sleeve Shirt
($30)
 Uniqlo Vintage
Regular Fit Chino
($40)
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WOMEN'S BEST SELLERS
 Women 3D Knit
Ribbed Boat
Neck Sweater
($39.90)
 Ultra-Light Down
Compact Jacket
($59.90)
 AIRism UV Protections
Mesh Long Sleeve
Full Zip Hoodie
($29.90)
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COLLABORATIONS:
21
UT UNIQLO U DORAEMON

COLLABORATIONS: 22
THEORY JW ANDERSON JIL SANDER

SOCIAL MEDIA
 Focusing efforts on sustainability
 Reputation of being fast-fashion
 Different accounts for each country
 Pushes local connection rather
than generalized approach
23

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SOCIAL MEDIA
398K Followers 1.3K Followers 925K Likes 93.7K Followers

Sustainability
 RECYCLE:
 Collecting worn clothing
 REUSE:
 Donate to refugees
 REDUCE:
 Transform worn clothing
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RE. UNIQLO:

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The Competitive Marketplace
PART 2:

27
PART 2
 Women’s Sports Utility
 Popularity
 SWOT
 Price Map
 Competitors
 Best Sellers
 H&M
 Nike
 GAP
 Trends
 Digital Marketing
 Social Media
 Future of UNIQLO
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60
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INDEX

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WOMEN’S SPORTS UTILITY
Average annual expenditure on women's apparel per consumer unit in
the United States in 2020, by category (in U.S. dollars)*
U.S. household expenditure on women's apparel 2020, by category
113.59
85.5
61.08
48.31
39.84
35.59
23.75
18.47
13.86
6.22
3.68
2.74
2.53
0.83
0 20 40 60 80 100 120
Women's sweaters, shirts, tops, vests
Women's pants and shorts
Women's accessories
Women's dresses
Women's undergarments
Women's coats and jackets
Women's sleepwear
Women's hosiery
Women's swimwear
Women's skirts
Women's uniforms
Women's suits
Women's sportcoats, tailored jackets
Women's costumes
Average annual expenditure in U.S. dollars
 Clothes that are comfortable yet serve a
function
 The covid-19 epidemic turned
consumers away from formal wear and
more towards comfort and utility
 Can be used in athletics, the office,
recreational use, etc.
 Global revenue for sports and utility wear
calculated to $191.96 million on a global
scale in 2021
 Women’s sports revenue grew to $36.57
million in 2021 in the U.S
 The market size for women’s formal wear
dropped by over $100 million between
2019 and 2020

Women's and girls' apparel exported from the United States to the rest of the world in 2019, by
type (in million U.S. dollars) Value of women's and girls' clothing exported from the U.S. 2019, by type
375.07
319.66
202.58
183.33
154.85
61.49
32.68
18.76
8.23
127.19
82.52
0
50
100
150
200
250
300
350
400
Slacks, shorts,
pants
Dresses Sweaters Woven shirts Knitted T-
shirts & Tank-
tops
Suit, type
coats
Skirts Ensembles Suits Other coats &
jackets
Other knitted
shirts
Export
value
in
million
U.S.
dollars
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WOMEN’S SPORTS UTILITY

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POPULARITY
30,443$
15,599$
14,858$
14,342$
13,240$
13,156$
13,071$
12,368$
12,087$
11,656$
34,792$
17,630$
16,479$
16,481$
13,705$
14,582$
12,878$
13,860$
15,015$
11,909$
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000
Nike (United-States)
Gucci (Italy)
Louis Vuitton (France)
Adidas (Germany)
Chanel (France)
Zara (Spain)
Uniqlo (Japan)
H&M (Sweden)
Cartier (France)
Hermès (France)
2021 2020
Ranking of the most valuable clothing & apparel brands in the world between
2020 and 2021, by brand value (in million U.S dollars)
 #6 in top online Japanese
stores in 2020
 Made $1.05 million in net
sales
 #5 for fastest growing fast-
fashion retailer websites in the
U.S.
 #6 in Interbrand’s best Japan
brands in 2021
 Valued at $8.02 billion dollars
 #84 for Forbes’ most valuable
brands

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STRENGTHS
 Leadership
 Tadashi Yanai is a visionary leader who
has grown UNIQLO into the global
brand that it stands currently
 Experience
 UNIQLO prioritizes their customer and
constantly works to improve the retail
experience in their stores
 Branding
 The company remains constant in their
designs as a modern brand. Creating
pieces that would not die out over time
 Operations
 Owning their value chain, which allows
them to have their costs for operations
as low as possible

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WEAKNESSES
 Supply Chain
 UNIQLO struggles to have their supply chain
match up with the company’s rapid expansion
overseas
 The Foreign Market
 Although the brand is popular in Japan,
UNIQLO has not made a huge impact on the
America market compared to other brands such
as Zara and H&M
 Adaption
 Most apparel made is suited for Asian climates
and conditions. This does not translate well
when trying to be sold in the U.S.
 Social Media
 UNIQLO does not have a wide high following
count on social media platforms such as TikTok
and Twitter

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OPPORTUNITIES
 Influencer Collaborations
 UNIQLO can work to work with
influencers and celebrities with large
followings to boost their analytics
 Trending Apparel
 There is room for UNIQLO to expand their
apparel to go along with more viral trends
online
 Adaption
 UNIQLO can focus on certain
geographical markets to expand their
array of apparel outside of Asia
 Clothing Versatility
 More garments could function to be
advertised for any customer, regardless of
gender and sex, to work with the
industry’s slow acceptance for androgyny

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THREATS
 Competition
 Other fast fashion retailors have been
growing exponentially due to their
upkeep with current fashion trends
 Brand Switching
 Because UNIQLO creates “timeless”
pieces, it makes themselves easy for
customers to switch on for other brands
 Publicity
 UNIQLO’s fast retailing business model
has been questioned by buyers who are
strong advocates for sustainable
fashion.

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PRICE MAP
Low
Price
High
Price
Formal
Athletic

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THREATS
BEST SELLERS
UNIQLO H&M NIKE GAP

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H&M
 Founded in 1947 by Swedish entrepreneur
Erling Persson
 1952: First store opened in Västerås, Sweden.
 Headquarters: Stockholm, Sweden
 H&M Group: H&M, COS, Monki, Weekday, &
Other Stories, Cheap Monday, H&M Home,
and ARKET.
 Despite COVID-19, H&M’s net sales in 2020
were 187 billion Kronor ($21 B USD)
 Worldwide revenue: 2020: 187 B ($21 B
USD)
 US revenue: 20 B Kronor (over $2 B USD)

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S T
O
W
 Fast fashion supply
model to easily
produce and distribute
clothing
 Produces garments
that cater to modern
fashion trends
 Has a strong global
presence with 5,076
stores across 6 different
continents
 Offers different lines of
products in their
brands including H&M
Home, Cheap
Monday, and ARKET
 Relies heavily on
outsourced materials
from their over 900
suppliers which leaves
them vulnerable to
them
 Products are
uninspired and solely
rely on fashion trends
by larger designers
 Holds a history of
controversial items
such as their “Coolest
Monkey in the Jungle”
hoodie
 Exploiting ecommerce
channels to boost sales
 Focus target
demographics on
growing middle-class
 Expand their market
into different
acquisitions such as
secondhand apparel
 Creating counterfeit
designer clothing
which would decrease
the value of the
product itself
 Being a target for
tariffs due to
outsourcing from Asia
 Increased cost for
labor and raw
materials

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THREATS
NIKE
 Founded in January 1964 by Phil Knight and
Bill Bowerman
 Company headquarters located in Beaverton,
Oregon.
 1,048 stores worldwide and 234 stores in the
US
 The company has acquired many footwear and
apparel companies over the years including
Cole Haan, Umbro, Converse, Hurley
International and Starter.
 Worldwide revenue: $44.5 billion (+19%)
 US revenue: $17.2 billion (+19%)

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 Variety of sizes (XXS-
XXL). Plus size section
(1X-3X)
 Most variety of styles
compared to
competitors (31 styles)
 Smart fabrics (Dri-FIT)
 It’s an innovative
polyester fabric
made to help to
dry faster
 Iconic relationships with
celebrities such as
Michael Jordan
 Market share of 39% of
global footwear
 Owns and maintains
side brands including
Converse and Hurley
S T
O
W
 Poor labor conditions in
foreign countries
 Pending debt of $9.4
billion U.S dollars
 65% of product is sold
directly to wholesalers
and retail stores
 History of ongoing
lawsuits including going
against the Equal Pay
act for female workers
 Not committed to
working against climate
change due to their
Move to Zero
campaign contradicts
their values of
innovation
 Merging with the
Metaverse to profit
from online buyers
 Interacting with
customers directly
through ecommerce
 38.7% of total
revenue came
from online sales
 Expanding markets to
countries such as India
and Brazil with high
populations.
 Further develop their
smart fabrics.
 The counterfeit market
could harm the brand
identity and image
 Losing money to
resellers online
 Marketing budgets for
competitions have
grown, which pressures
Nike to follow
 Patents over different
fabric technologies
such as Primeknit
(Adidas) vs Flyknit (Nike)
 Activists causing
discourse over Nike’s
use of kangaroo
leather for their product

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GAP
 Founded on August 21, 1969 in San
Francisco, CA by couple Doris and
Donald Fisher
 Gap Stores worldwide: 1,013
 Gap Stores in North America: 556 stores
(biggest market)
 Includes Athleta, Old Navy, Banana
Republic, Interix, Janie and Jack
 Founded(year, who, where): Founded in
1969 by Donald and Doris F. Fisher in
San Francisco, CA.
 Headquartered: San Francisco, CA
 Net sales 2020: $13.8billion
 Worldwide revenue: $165 million
 US revenue: $13.8 million

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S T
O
W
 Collaborations
 10 year partnership
with Yeezy
 NFT collaboration with
artist Brandon Sines and
a gamified digital
experience with digital
gap clothing to collect
 Large consumer base:
women, maternity, men,
teen, girls, boys, toddler,
baby
 Some Responsibly Made
styles: made with at
least 50% recycled
materials
 Variety of sizes: xs-xxl
 Instagram includes
“shop” feature
 Models show diversity in
size and ethnicity
 Supply chain issues:
 Brand was unable to
meet demand from
shoppers due to Covid
19
 Factory closures, and
clogged ports which
dropped shares 17%,
supply chain issues
caused an estimated
loss of $300 million in
lost sales and added
$100 million in
airfreight cost
 Show product images
with different models
depending on size to
give consumer better
product information
 More collaborations to
bring in new
consumers
 Improving
ecommerce channels
to gain a higher
revenue
 Expanding off brands
such as Athleta or
Banana Republic
 Other brands such as
Uniqlo offer similar
basics at a less
expensive price point
 Rapid changing
fashion trends which
out speeds GAP’s
production model
 Rising costs in
production for apparel

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ANDROGYNOUS
CLOTHING
 Gender-inclusive clothing values garments' fluidity
shouldn't belong to a certain gender; including
more consumers on the spectrum of gender and
sexuality.
 In recent years, the growing Gen-Z market
gravitate to brands that resonate with their values
and beliefs, especially concerning inclusivity and
equality.
 U.S. Millennials and Gen-Z consumers
contribute $350 billion in spending power.
 In 2019, 56% of Gen-Z consumers shopped
from sections outside of their assigned
gender.
 According to a Gallup survey, nearly 1 in
10 Millennials and 1 in 6 Gen-Zers identify
as LGBTQIA+.
 Brands like Gucci and Nike have recently added
gender-neutral collections.
 There is needed in improvement in sizing
guides functioning without gender distinctions.

SPORT
UTILITY WEAR
 Casual clothing designed to be worn both for
exercising and general use.
 Includes yoga pants, joggers, tank tops, sports
bras, hoodies
 Designed to be worn for everyday wear rather than
just exercise.
 COVID: Consumers prioritize comfort as much as
style.
 High demand for comfort, style and performance in
clothing/footwear
 In 5 years: global revenue of athleisure wear is
expected to achieve growth of 49.9%
 By 2024: global activewear market expected to reach
nearly $547 billion
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COMFORT IS KEY
 Consumers no longer are willing to sacrifice comfort when it comes to fashion.
 “To evolve in a post-pandemic world, luxury retailers must first understand how style preferences are changing and,
much like their direct-to-consumer counterparts, embrace consumer-centric strategies to adapt.” (Vogue)
 Consumers looking for tactile comfort from soft, warm, comfortable clothes.

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 Increase interest in oversized clothing, ‘loungerie’ (lingerie meets loungewear), updated athleisure and
comfortable but fashionable sneakers
 Global lockdowns: increase in sales of loungewear, flat shoes and smaller bags.
• Farfetch’s noticeable spike in the sale of homeware (defined as informal, comfortable clothing), clothing
from Jacquemus, Bottega Veneta signals the same consumer desire: "the emotional security of sheltering at
home". (Vogue)
 Forbes: Uniqlo is seeing higher profits due to strong demand for "home clothes".
COMFORT IS
KEY
COMFORT IS KEY

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 The fashion industry produces around 40 million tons of textile waste a year that is often sent to incinerate or
landfill. Brands and customers keep pushing to make a change in the way that textiles are produced and
disposed of.
 33% of customers are changing their behavior to shop sustainable clothing because of the impact it will have
on the environment. Millennials and Gen Z are the generations with the most sustainable interest being an
average of 46% in favor of stopping fast fashion and shopping sustainably.
 Uniqlo has been on the path to sustainability for the past 20 years. They are implementing Re. Uniqlo where
they collect and recycle used garments with the goal of giving them a new life.
SUSTAINIBILITY

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FABRICS
 Sustainable activewear is the next step for brands to take
as consumers become increasingly aware of their
environmental impact when shopping.
 Currently, Uniqlo uses some recycled polyester made from
PET bottles and recycled down. There is room for
improvement
 “With a global production volume of around 6.5 million
tons, the market share of these other plant-based fibers
was approximately 6 percent of the total global fiber
production volume in 2020”-textile exchange.org
 The availability of recycled nylon increased 90% from
2019-2020

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 Opportunity for Uniqlo to create more sustainable Airism and
Heattech:
 Airism
 Recycled nylon
 It is durable, strong, soft, and flexible,
providing great properties for sportswear.
 Recycled elastane
 Heattech:
 polyester blends, acrylic, and rayon
 wicks the body’s moisture into fibers and
converts the kinetic energy to heat resulting in
lightweight warmth
 Uniqlo uses recycled polyester which varies between
each product and color.
 Recycled polyester can reduce energy consumption by
30-50% and carbon emissions by nearly 60%.
 Polyester is the most widely recycled plastic in the world
 Dry fit: Nike uses recycled polyester, nylon and sustainable
cotton
FABRICS

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AUTOMATION
 Automation in retail refers to how a business incorporates
new technology into their store building and
development
 Most machines created are used mainly to serve in the
product development stage of retail
 Manufacturing products and doing the repetitive
work that becomes too tedious
 Order management and fulfillment as well as
inventory management
 Along with the development in artificial intelligence,
automation has been steadily increasing in efficiency
 Automation has branched away from the warehouse
and now into the storefronts
 A forecasted 36% share of global retailers are to use
automated services for customer service alone
 Stores that have active automated services in their stores
recorded an 11% increase in store visits
 Uniqlo invested $885 million dollars in 2018 into
automating its global warehouse, resulting in a 90% staff
cut to be a 24-hour functioning warehouse

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Global retail automation market size from 2018 to 2019,
with a forecast up to 2026 (in billion U.S. dollars)
Retail automation: global market size 2018-2026
11.24
12.33
13.53
14.84
16.28
17.86
19.59
21.49
23.58
0
5
10
15
20
25
2018 2019 2020 2021 2022 2023 2024 2025 2026
Market
size
in
billion
U.S.
dollars
AUTOMATION

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DIGITAL MARKETING
Leading ways to grow or enhance first-party data among advertisers in
the United States as of September 2021
Top ways to grow first-party data in the U.S. 2021
63%
60%
60%
53%
51%
50%
41%
41%
33%
29%
0% 10% 20% 30% 40% 50% 60% 70%
Growing email lists via newsletter
Site/app visitation behavior
Social media
Via content marketing
Direct-to-consumer business models
Point of purchase
Surveys
Registration to access on-property content
Sweepstakes promotions
Direct mail
Share of respondents  UNIQLO values their relationship
with their costumer base, which
prompts them to find different
ways to obtain information
 The company has newsletters,
apps, websites, coupons, etc.
 Notifications from their app ranges
between 1-3 alerts, depending on
how active the consumer is
 UNIQLO works to make the
consumer experience as pleasant
as possible through their in-store
journey, not putting much towards
their presence online.

57
EMAILS + NEWSLETTERS
 UNIQLO sends out mass emails
to customers signed up to their
website
 Emails include newest sales,
collections, and information
about the company
 Referring another person’s email
will grant an additional $10 to
your account if they register
 Collects user data to send
targeted emails based on
search history within the site

59
IN-APP PURCHASES
 Social media sites including
Facebook, Pinterest, and
Instagram have adapted new
ways to shop directly from their
app
 Brands and companies can post
their product directly onto social
media for consumers to purchase
 77% of Gen Z and Millennials do
their shopping online
 Accenture forecasts $1.3 trillion
dollars will be generated through
social media ecommerce sites
 UNIQLO does not currently have
any of their products on sale
through social media

61
LIVE STATION
 Although UNIQLO sticks to the popular
social media platforms such as
Instagram and TikTok, they also have
their own service Live Station
 A series of videos and livestreams that
range from fashion shows, to interviews,
and first looks of new apparel
 Viewers can chat and engage with the
host of the livestream
 Articles of clothing shown on the
livestream are also available to
purchase as they are being presented

62
INFLUENCERS
 Although UNIQLO does not work directly with
influencers off TikTok or Instagram, they have a
partnership with StyleHint for their own program
 Applicants, regardless of follower count, can
put in their information on the UNIQLO website
and be chosen to be featured
 5 influencers are selected out of who creates
an outfit of UNIQLO attire worth up to $270
@rutaenroute
282K Followers
@bhpdao
139K Followers
@dolorescfr
98K Followers

63
NOTABLE FIGURES
Darren Criss
3.1M Followers
Roger Federer
9M Followers
Pharrell Williams
13.3M Followers
Adam Scott
286K Followers

64
THE FUTURE OF UNIQLO
 In July 2021, Uniqlo ventured into in-house
manufacturing for their first "made-in-Tokyo"
limited release line, working towards a more
innovative design process improving
communication between headquarters and
production.
 Doubling down on wireless bra production in
2011 paid off as they recently became Japan's
top seller of women's intimate wear,
especially due to the high demands for
comfortable styles during the pandemic.
 UNIQLO has partnered with the Swedish team for
this year's Olympic and Paralympic
Winter Games in Beijing providing them
their LifeWear apparel encouraging best-possible
performance
“At Uniqlo, we're thinking ahead. We're thinking
about how to create new, innovative products...
and sell that to everyone.”
-Tadashi Yanai

The Six-Month Buying Plan
PART 3:

66
PART 3
Corporate Plan
Store #1
Store #2
Assortment Plan
Opportunity
Risk
Closing Statement
67
68
71
74
77
78
79
INDEX

67
CORPORATE BUYING PLAN
NET SALES % VS PY
21,842,527
$ 10%
19,856,842
$ 9%
18,217,287
$ 3%
17,707,583
$
5,792,491
$
3.77
7,426,459
$
34.00%
51%
Last Yr Est. Net Sales, Spring 2021
Planned Reductions:
Reductions % Sales:
Plan IMU %:
Spring 2023
Average Stock, Retail:
Inventory Turnover:
Plan Net Sales, Spring 2023
February March April May June July Spring 2023
4,805,356
$ 2,402,678
$ 3,057,954
$ 3,713,230
$ 3,494,804
$ 4,368,505
$ 21,842,527
$
22% 11% 14% 17% 16% 20% 100%
6,439,177
$ 4,949,517
$ 6,054,748
$ 5,755,506
$ 5,381,999
$ 6,334,333
$
1.34 2.06 1.98 1.55 1.54 1.45
4,949,517 6,054,748 5,755,506 5,381,999 6,334,333 5,632,155
742,646
$ 1,633,821
$ 2,079,409
$ 1,113,969
$ 891,175
$ 965,440
$ 7,426,459
$
10% 22% 28% 15% 12% 13% 100%
4,058,341
$ 5,141,731
$ 4,838,120
$ 4,453,691
$ 5,338,313
$ 4,631,767
$ 28,461,964
$
1,988,587
$ 2,519,448
$ 2,370,679
$ 2,182,309
$ 2,615,774
$ 2,269,566
$ 13,946,362
$
Net Sales
% Spring Full Price.
Spring 2023 6 Month Buying Plan
Purchases, Cost
Plan BOM Stock
Stock / Sales Ratio
Plan Reductions
% Spring Reduct.
Purchases, Retail
Plan EOM Stock

“We believe that opening a global flagship store in one of the world’s most well-known cities is the fastest and
most effective way to increase our brand recognition, and to bring the UNIQLO name and UNIQLO experience
to customers from all over the world” -Fast Retailing
68
STORE #1: SOHO, NY

69
SOHO STORE OVERVIEW:
SoHo, New York City, NY
The trendiest neighborhood in New York City
Services:
 Buy in-store, curbside pickup, and delivery
 Sales Contribution: 10% of U.S. sales
Store Traffic:
 Busiest store hours are from 3-4 having a high
consumer density on weekends
 People typically spend 20-60 min in store
Lifestyle:
 In 2019, NYC saw over 66 million tourists
 SoHo and Greenwich Village: 91,638 residents
(2018)
 White collar workers make up 96% of the working
population in SoHo
 Second wealthiest area to live in NY ($235,555
average annual household income)
 Square Footage: 95,5000 sq ft
 Five story flagship building
 Sales Volume: $57,791,000
 November 2021 Total Retail sales in New York increased
19.5% (+2.6%) from the same period in 2020. 546 Broadway, SoHo, NY 10012

70
NET SALES % VS PY
2,579,758
$ 10%
2,345,235
$ 9%
2,151,591
$ 3%
2,088,924
$
3
$
859,919
$
877,118
$
34.00%
51%
Spring 2023
Inventory Turnover:
Planned Reductions:
Reductions % Sales:
Plan IMU %:
567,547
$ 283,773
$ 361,166
$ 438,559
$ 412,761
$ 515,952
$ 2,579,758
$
22% 11% 14% 17% 16% 20% 100%
760,513
$ 584,573
$ 715,109
$ 679,766
$ 635,652
$ 748,130
$
1.34 2.06 1.98 1.55 1.54 1.45
584,573
$ 715,109
$ 679,766
$ 635,652
$ 748,130
$ 656,321
$
87,712
$ 192,966
$ 245,593
$ 131,568
$ 105,254
$ 114,025
$ 877,118
$
10% 22% 28% 15% 12% 13% 100%
479,319
$ 607,275
$ 571,416
$ 526,013
$ 630,493
$ 538,168
$ 3,352,684
$
234,866
$ 297,565
$ 279,994
$ 257,746
$ 308,942
$ 263,702
$ 1,642,815
$
Plan BOM Stock
Net Sales
Purchases, Cost
Stock / Sales Ratio
Plan EOM Stock
Plan Reductions
% Spring Reduct.
Purchases, Retail
SOHO BUYING PLAN

71
STORE #2: TUKWILA,WA
"Westfield Southcenter is the most accessible and visible shopping center in Seattle, located at the junction of the
region’s two most heavily traveled highways. As Seattle’s largest shopping, entertainment and dining destination,
the center boasts…a fast casual dining terrace featuring dramatic views of Mt. Rainier.“ –Westfield Southcenter

72
Tukwila, Washington
A suburban city located directly south of Seattle.
Services:
 Buy in-store and in-store pickup, curbside pickup
 0.28% sales contribution of U.S. sales
Store Traffic:
 Busiest store hours are from 2-4 having a high consumer
density on Saturdays and Sundays.
 People typically spend 10 min here
 “Tukwila is a community of communities, with residents
of many diverse origins living in the city”
Lifestyle:
 Population: Estimated around 20,347 in 2019
 The median age in the city is 33.8 years
 The median income for a household is $40,718
 63% of the city's population are P.O.C
 Square Footage: 7,500 sq ft
 3 National Parks in WA: Mount Rainier is accessible to Seattle
 November 2021 Total Retail sales in Washington
increased 16.3% (+3.5%) from the same period in 2020.
TUKWILA STORE OVERVIEW:
141 Southcenter Mall #718, Tukwila, WA 98188

73
TUKWILA BUYING PLAN
NET SALES % VS PY
72,268
$ 10%
65,698
$ 9%
60,273
$ 3%
58,518
$
19,270
$
3.75
24,571
$
34.00%
51%
Spring 2023
Plan IMU %:
Inventory Turnover:
Planned Reductions:
Reductions % Sales:
15,899
$ 7,949
$ 10,117
$ 12,285
$ 11,563
$ 14,454
$ 72,268
$
22% 11% 14% 17% 16% 20% 100%
21,304
$ 16,376
$ 20,033
$ 19,043
$ 17,807
$ 20,958
$
1.34 2.06 1.98 1.55 1.54 1.45
16,376 20,033 19,043 17,807 20,958 19,367
2,457
$ 5,406
$ 6,880
$ 3,686
$ 2,949
$ 3,194
$ 24,571
$
10% 22% 28% 15% 12% 13% 100%
13,427
$ 17,012
$ 16,007
$ 14,735
$ 17,662
$ 16,057
$ 94,901
$
6,579
$ 8,336
$ 7,844
$ 7,220
$ 8,654
$ 7,868
$ 46,502
$
Net Sales
Purchases, Retail
Purchases, Cost
Plan BOM Stock
Stock / Sales Ratio
Plan EOM Stock
Plan Reductions
% Spring Reduct.

74
ASSORTMENT PLAN
Style/Fabric AIRism UV Protection AIRism Body Shaper Heattech Total
High Rise 111,644 86,834 29,772 228,249
Cropped 90,714 70,556 24,191 185,461
Full Length 69,785 54,277 18,609 142,672
Total 272,143 211,667 72,572 413,710

75
ASSORTMENT PLAN
Budget $ 28,461,964.00
Unit Cost $39.90
Units Needed 713,332

76
ASSORTMENT PLAN
Budget $ 28,461,964.00
Unit Cost $39.90
Units Needed 713,332

77
STATEMENTS OF OPPORTUNITY
 Expanding on styles including more modern and trendy looks
including color blocking and incorporating the brand logo
onto leggings
 Assort products to better match global climates and seasons
than being primarily Japanese focused
 Further development on fabric technology to expand on
AIRism
 Initiate a sustainable fabric line for utility wear to attract
more environmentally-conscious consumers
 Utilize the RE.UNIQLO program to get closer to their
sustainability goals
 Engage in current fashion/marketing trends such as
shopping through social media
 Looking into more collaborations with brands well-
established in sports utility wear, even partnering with
competitors like Nike.

78
STATEMENTS OF RISK
 Pushing for a more sustainable route
towards production may increase costs for
production and sourcing materials
 Taking more time to create sustainable and
functional clothing may increase store
prices
 Expanding on different fabrics and designs
could potentially raise prices due to more
funding going towards
development/production
 Raising prices will deter customers who
regularly shop with UNIQLO primarily for their
low prices and simple styles

79
CLOSING STATEMENT
Strategically, this plan is safe in terms of
achieving profit. In 2011, Uniqlo began
investing in loungewear and activewear.
Due to COVID, these products became
very desirable and Uniqlo was able to
thrive. It is best for Uniqlo to stay constant
in terms of their product assortment and
continue to fill the demand of sports
utility wear as it continues to be popular
post-COVID.

INDEX
Style Distribution
Style % Units
Ultra Stretch 34.78% 248,097
Full Length 28.26% 201,588
High Rise 21.74% 155,078
Maternity 8.70% 62,060
Cropped 4.35% 31,030
Pocketed 2.17% 15,479
Total 100.00% 713,332
Fabric Distribution
Style % Units
AIRism UV Protection 45.00% 321,000
AIRism Body Shaper 35.00% 249,666
Heattech 12.00% 85,600
Heattech Cotton 4.00% 28,533
Heattech Knitted Ribbed 4.00% 28,533
Total 100.00% 713,332

INDEX
xxs
xs
s
m
l
xl
xxl
Size extra extra small extra small small medium large extra large extra extra large total
3% 10% 22% 30% 22% 10% 3% 100%

Uniqlo Six Month Buying Plan

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