2. Vivek Arora
Director, Web and Social Media
3.5 years with Naveen Jindal School
of Management, UT Dallas.
8 years of experience with designing
web/mobile applications.
3 years of experience with
implementing and managing social
media.
4. JSOM Social Media
● Started 3 years ago
● Had no presence
● Started with Facebook, Twitter and Instagram
● Idea?
○ Use as a medium to connect with current students and
share news, events and accomplishments.
○ Engage students with contests and trivia.
22. Challenge #1
Defining your main objectives.
Who am I talking to?
It’s important to know exactly who
your audience is so you can tailor
your message accordingly.
24. Initial Strategy
- Started out posting program news, events and links to
our website
- Weren’t getting a lot of engagement
- So we had to get creative...
26. Internship Spotlight
- 12 interviews
- Turned into optimized
blog posts, Facebook
Student Spotlights and
shareable videos
27. Alumni Spotlight
- Doug Hermann, BS ‘14
- Broker Associate, The
Weitzman Group
- Double Major Finance
and Business Admin
- President of UT Dallas
Real Estate Club
- Placed 1st in Internt’l
Council of Shopping
Centers’ Texas Contest
- Adviser 2014 JSOM
ICSC Team
28. Challenge #2
Keeping students engaged and
involved
How do you grab the attention of
students in a content-heavy world?
29. Involving the influencers
Create experiences your top influencers will want to talk about
- Twitter Campaign
- Welcome Week
- Coffee Chats
- Blog launch tabling events
- Partnership with Kwest for 40th Anniversary
33. Welcome Week
Spent: $200 on rentals +
$2,000 on promotional items
Generated a spike of followers
on Instagram, Twitter and
Facebook.
& feel-good brand loyalty.
= Priceless.
34. Blog
- Student shared post
- Gained 113 likes and 21
comments on shared post
- Reached her social circle
35. Challenge #3
What content does our audience
like to view?
According to our analytics, our best
performing posts are rankings,
spotlights and important updates.
39. Challenge #4
Staying relevant and on top of
trends
Make it easier on yourself by signing
up for daily inbox newsletters from
industry news outlets.
40. Staying relevant
- Sign up for weekly newsletters
- Watch daily trending hashtags
- Read up on social media blogs
- Crowdsource
- Listen to your community
- Keep an eye out on
competition
- Watch webinars
- Keep up with Industry Leaders
- Gary Vee
42. Challenge #5
Welp! What tools can I use for
help?
Managing content can become
tedious and exhausting. Using these
online tools can help save time and
your sanity.
49. Summary
1. Know your audience
2. Post relevant and
fresh content
3. Keep audience
engaged and
involved
4. Stay on top of
industry trends
5. Work smarter not
harder
