“Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.” ― Marcus Aurelius, There is never one truth. Marketing is all about perception in the mind of the potential client. The question is how to present your product and/or startup from the point of view of potential investors or customers?

1. How to tell the story of your startup's
technology innovation
Startup (Nation) Marketing TLV
Hayut Yogev, Gaia-VSM CEO
June 2016
Valuation driven Startup Marketing
Gaia VSM LTD confidential
All rights reserves

2. 2
Gaia VSM LTD confidential
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Developing new products for established companies
in a familiar field begins from the customers’ need

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Developing new products in an innovative unfamiliar field, begins
from the technological aspect and capability

4. The Challenge
Innovative Technology

5. Marketing definition
‫מבטו‬ ‫מנקודת‬ ‫הדברים‬ ‫את‬ ‫לראות‬ ‫משמעותו‬ ‫שיווק‬‫הלקוח‬ ‫של‬
‫הפוטנציאלי‬

6. A. Product and company
B. Market overview
C. Customers
3 fields you should study before telling your story
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7. Market Mapping
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8. 1. Say goodbye to subjective points of view.
2. Don’t ask customers if they’ll use the product or what they need
3. Don’t adopt the same plan as the startup next door
4. Understand what you really have to offer
5. Monitor customer behavior
6. Find the opportunities
7. Identify the barriers
Marketing perceptions
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9. LUMOS GLOBAL VISION
We believe that every family and,
most importantly, every person
has a basic right to an abundance
of safe electricity.
It is an essential condition for
quality of life and for better living.
We believe that the only way to
reach scale is through
commercially viable investments.

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12. 12 Gaia VSM LTD all rights reserved

14. 14
Build your plan from the goal you wish to achieve,
backwards

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Case studies

16. 16
http://www.uprightpose.com/

17. 17
Delay Analysis in Construction Project

18. 18
http://www.ridartech.com/

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20. Always keep one step ahead…
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21.  Be creative
 Read. Learn. Follow.
 Be aware to new marketing trends
 Be innovative
Always keep one step ahead
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22. Gaia VSM LTD all rights reserved
Thank You
Email: Hayut@gaia-vsm.com
Website: www.gaia-vsm.com
Valuation driven Startup Marketing