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How consumers use technology and its impact on their lives

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How consumers use technology and its impact on their lives

  2. 2. Introduction The inception and evolution of the internet has steadily and progressively given rise to a more connected world with most of our days being spend using a connected device whether its for work or pleasure. It has become a massive part of consumers daily lives and has continued to grow and evolve in various innovative ways through for example e-commerce, social media, gaming, streaming services etc in the past 20 years.
  3. 3. 1969 APARNET – first ever network used by US Dept of Defense 1991 World wide Web is introduced by Tim Berners Lee 1993 First web browser Mosaic is released 1996 Hotmail is introduced 1996 First mobile phone with internet access 1998 Google is launched 2000 Dot-com bubble bursts after reaching its peak 2001 Launch of 3G technology 2003 Myspace and LinkedIn are launched 2004 Facebook is launched 2005 Creation of Youtube 2008 Google Chrome is released & becomes the most used browser in the world 2009 Microsoft Bing browser is launched & the arrival of 4G 2010 First photo is posted on Instagram 2012 Facebook reaches 1 billion active users & acquires Instagram for $1bn 2014 Facebook purchases WhatsApp for $19bn 2016 TikTok is developed in China 2018 GDPR in the EU takes effect 2020 There are 4.79 internet users worldwide 2020 sees the arrival of 5G technology Introduction: Some important years in Internet history The evolution of the internet over the years has had no one person responsible for its creation. From 1969 to today here we can see some of the important dates in its evolution. Image 1: Gail Gore. Evolution of the internet. [Original]
  4. 4. Global access to the Internet In 2020 its estimated that there are 4.92 billion active users of the internet worldwide with the distribution through out the globe divided into the regions below with Asia having over half of the world users. (Internet World Stats, 2020) Image 2: Internet World Stats. (2020) Internet users Distribution in the world – 2020 Q3. [Online] Users Access Timeline 2014 – users reach 3 Billion 2019 – users reach 4 Billion Source: VPN Geeks (2020) 2005 – users reach 1 Billion 2010 – users reach 2 Billion
  5. 5. Global access to the Internet by country Divided further into the top 20 countries as of 2019 with china and India being the top two. It would be predicted that developing countries will have the biggest growth over the next 10 years as currently these are the countries with lower penetration rates In the last 12 months alone India have gained more than 100m users which is up 10% on last 12 months. (VPN Geeks, 2020) Image 3: Internet World Stats. (2020) Top 20 Internet countries 2019 [Online]
  6. 6. Global access to the Internet by age group Broken down to age demographics Statista states that as of 2019 the biggest age group accessing the internet is the 25-34 year old group with a third of users being in this age bracket. (Statista, 2020) The Generation Z (18-24) population is a significant portion as this age group and younger have a big influence in household purchases. Image 4: Statista. (2020) Age Distribution of Internet users worldwide 2019. [Online]
  7. 7. Global access to the Internet by gender Here we can see by area how there is a gender gap in access to the internet where generally men are more likely to have access than women Image 5: Web Foundation (2020) Global access to the internet by gender. [Online]
  8. 8. Internet Speeds Image 6: Statista.(2020). Average internet connection speed in the US 2007-2017 [Online] Internet speed have improved greatly in the space of 10 years from 2007 – 2017 going from 3.67Mbps to 18.75Mbps. (Statista, 2020) The demand for faster and more reliable connection continuously pushes internet providers to provide better packages and pricing to consumers. The advancements in mobile data speeds with 5G launching this year has also had significant impacts in how consumers access the internet
  9. 9. Impact of internet Speeds The increase of internet speeds have allowed multiple users in households access the internet simultaneously for different needs like streaming music and video content, gaming, watching TV, scrolling through social media etc This year the Covid-19 pandemic has forced people to work from home and study online thus increasing the need for fast and reliable internet speeds. Image 7: Finance Yahoo. )2020) Two people working from home during Covid-19 [Online] Image 8: Seattle Gov. (2020) Internet use within households [Online]
  10. 10. Internet Speeds Faster speeds allow businesses employees to be more productive. Faster communication and faster connection to systems in turn will improve customers experiences while using apps and websites and also in store retail experiences making payments and use of other digital technology Image 9: Cox BLUE. (nd) Use if internet in businesses [Online]
  11. 11. Devices used to access the internet  While laptops and desktops continue to be a significant device used to access the internet, mobile phones are now being used more with their use now well over fifty percent, up 222% between 2013 & 2019. Mobile use passed Desktop use back in 2016 with desktop declining for some time previous to that. (Broadband Search, 2020)  Tablets, smart TV’s , smart speakers and gaming devices are some other devices used to access the internet Image 10: we are social. (2020). Share of web traffic by device. [Online]
  12. 12. Devices used to access the internet Internet of Things (IoT) is a collection of machines/devices which are connected to each other through the internet. By 2030 statistics show there could be more than 50b IoT connected devices worldwide, up from 22b in 2018 (Statica, 2020) Because of the improvements in connection in both mobile data and fixed broadband consumers have more scope to use smart home appliances and home security, smart fitness devices etc in their daily lives. Image 11: Just Creative Blog. Internet of Things (2018) [Online] Benefits: time saving, efficiency, money saving, added control. Threats: Cyber attacks, hacking, GDPRBenefits: time saving, efficiency, money saving, added control.
  13. 13. How do consumers search the internet Consumers now have more channels available to them to get access to the information they need There are more than 30 search engines available to consumers. Google has 98% of the SE marketshare. (statcounter, 2019) Searching for reviews from other consumers and influencers on social media Using voice assistants like Siri, Alexa and Google through mobiles & smart speakers In order to compare pricing consumers search comparison websites for the best deals Discussion boards are used to search for information & answers on specific questions Image 12 Image 13 Image 14 Image 15 Image 16
  14. 14. How do consumers search the internet Consumers are in tune with their needs and wants more than ever, and so, how consumers are searching these channels is changing  Searches with “near me” is up 40% showing that consumers want more convenience (up 40% YoY)  Searches with the word “best” is also up showing consumers are looking for reassurance (up 400% YoY)  Looking for “promo codes” shows consumers are looking for value (up 100% YoY)  Questions like “ things to do” are being used more with people looking for ideas (up 45% YoY)  People are following trends and searching terms like “how to floss dance” (up 180% YoY) Source: Think with Google (2020)
  15. 15. What do consumers buy online Spending habits of consumers have dramatically changed this year. Due to Covid-19 the amount spent shopping online worldwide is expected to get to 4 trillion (optinmonster, 2020) Spending more on Entertainment & Media Cleaning products Vitamins & Supplements Hair colour Coffee Restaurant deliveries Cosmetics Sun care Transportation Holidays Spending less on Image 17 : Gail Gore (2020) Consumer spending habits. Source: HuffPost & JP Morgan (2020)
  16. 16. What do consumers buy online Image 18: Statista.(2020). Most popular goods purchased in GB in 2020 [Online] • In this Statista study (2020) the top goods to purchase online is clothes and sports goods • Almost a third purchased from restaurants for delivery • Travel and holiday accommodation don’t feature • Cleaning products are at 18% • Various tech products – electronics, gaming, software and hardware and telecoms are below the 30% mark
  17. 17. What do consumers buy online The ease of online shopping had impacted consumers in various positive ways • Greater convenience and time saving • Options to search for cheaper or better value options • Option to read online reviews before buying • Variety of goods • Options to purchase from over seas • Free shipping on many items make it an easy choice • And in particular to avoid over crowed shops due to Covid-19 But in some instances there are negative impacts • Shipping time • Returns costs and hassle e.g. clothes that don’t fit online security • Less consumers buying locally from SMEs • More people buying online have added to the reason for the closure of some high street stores and department stores Image 19 : Independant (2019) Consumer spending Online [Online]
  18. 18. Video consumption online Image 20: Statista, (2020). Weekly time with online video worldwide 2020 [Online] The most popular activity online worldwide is consuming video online and this recent survey shows that over 27% of people online watch more than 10 hours of video per week. (Statictica, 2020) This is up from 9.8% in 2016 and 17% in 2017. (Netimperitive, 2017)
  19. 19. Video consumption online With the increase of video consumption online its clear that video marketing is becoming one of the best forms of marketing. Consumers are now demanding new and innovative ways to consume video and marketers are using this to their advantage. Some of the types of videos used by companies would be explainer videos, vlogs, interviews, presentations, tutorials, product reviews and demos, testimonials and ads. (Oberlo, 2020) Image 21: Oberlo, (2020). Intersting statistic on Video consumption relating to marketers [Online]
  20. 20. Video consumption online Image 22. Promo Blog (2019). Some Online Video statistics and trends [Online]
  21. 21. Trends Over the past 5 years technologies and how consumers and marketers use them have changed immensely. Here are some of the key trends: Devices • Mobile v Desktop – with mobile technology changing with the launch of 4G and this year 5G mobile usage to access the internet is over fifty percent -up 122% between 2013 & 2019. (Broadband Search, 2020) • Accessing the internet via smartphone is only going to increase especially in the developing world where affordability of many devices is less • The use of smart home and fitness devices – between 2016 and 2019 the number of wearable devices has more than doubled going from 325m to 722m (Statista, 2020) • Since 2015 the sales of Smart TVs sales have increased by 15% (Statista, 2020) • The use of chatbots and AI including voice assistants is growing especially in the customer service fields with 80% of customers in a study saying they feel good about chatbot conversations. The market is said to be worth $1.34b by 2024 (Ring Central, 2019) Image 23. Business News Daily (2017). Chatbot graphic.
  22. 22. Trends Search Channels • Social media penetration rate has passed the 50% mark. In 2015 it was at 29%. (Social Media Today, 2015) • Google is maintaining its market dominance as most popular search engine Access • In the 5 years since 2015 global access to the internet has gone from 45% of the population to 62% (Internet World Stats, 2020) • People are spending more time online via mobile/desktop with 123 minutes being spent online in 2015 and projections for 2021 being a total of 192 minutes (Statista, 2020). Video consumption • Since 2016 video consumption has risen by 59% with viewers spending 6 hours 48 mins watching videos. (Tech Jury, 2020) • Streaming services have grown in popularity. Netflix is still the most popular in the US had had a 4 fold growth internationally since 2015. (Business of Apps, 2020) Image 24. Search engine Ireland (2015). Trends graphic.
  23. 23. Summary In these connected times as the global internet penetration rate continues to grow connecting over 4.92 billion users we need to be mindful of the impact of the progressing technologies has on the lives of consumers. Moving from a time when we were only connecting via desktops on a fixed line to now where we have mobile phones surpassing desktop and laptop use where speeds are getting faster and with WiFi being more reliable and accessible at home and in public consumers are being supplied with all they need for more convenient ways to live their lives. Across every sector consumers can access products and services on line from doctors to dating and reading books to getting the most up to date news in an instant. We also have wide ranges of connected appliances in our homes and keep a track of our fitness with wearables like smart watches. Consumers are turning more to streaming services for in home entertainment with Netflix and YouTube being the most popular apps. We are also keeping in contact with family and friends more often through messaging, facetime and social networks.
  24. 24. Summary Voice assistants and chatbots also have become popular and use is growing with businesses using the technology for customer service activities because of their economic benefits. There really is no getting away from modern technology. By design the devices we use and the apps and social networks we have access to from a young age are there to keep the customers attention – even keeping consumers obsessed and addicted. In these recent times with the global pandemic - for businesses and consumers for employers and employees the technologies available has transformed how people are living and interacting with each other. We have seen increases in online shopping because of the intermittent closure of traditional bricks and mortar stores. Small local store have had to innovate and move online and offer click and collect and delivery services. Where possible employees have been set up to work from home. So with technologies always innovating and becoming more easily accessible consumers will continue to spend more of their time online in work and personal lives and penetration rates globally will continue to rise
  25. 25. Thank You
  26. 26. References Images Image 1 Gail Gore. (2020). Evolution of the Internet. Image 2 Internet World Stats. (2020). Internet users Distribution in the world -2020 Q3. Available at: https://internetworldstats.com/stats.htm Accessed: 10th November 2020 Image 3 Internet World Stats. (2020). Top 20 Internet Countries 2019. Available at: https://internetworldstats.com/top20.htm Accessed: 12th November 2020 Image 4 Statista. (2020). Age Distribution of internet users worldwide as of 2019, by age group. Available at: https://www.statista.com/statistics/272365/age- distribution-of-internet-users-worldwide/ Accessed: 6th November 2020 Image 5 Iglesias, C. (2020). The gender gap in internet access: using a women centered method. Available at: https://webfoundation.org/2020/03/the-gender-gap-in- internet-access-using-a-women-centred-method/ Accessed: 6th November 2020 Image 6 Statista. (2020). Average internet connection Speed in the United States from 2007 to 2017 in Mbps, by quarter. Available at: https://www.statista.com/statistics/616210/average-internet-connection-speed-in-the-us/ Accessed: 20th November 2020 Image 7 Yahoo Finance. (2020). Home work triggers demand jump for chips, laptop and network goods. Available at: https://finance.yahoo.com/news/home-triggers- demand-jump-chips-082207950.html Accessed 23rd November 2020
  27. 27. References Image 8 Seattle Gov. (2020). Internet use within households. Available at: https://www.seattle.gov/tech/services/cable-service/cable-and-internet-rates Accessed: 20th November 2020 Image 9 Cox Blue. (nd). 7 ways Slow Internet Speeds are affecting your business. Available at: https://www.coxblue.com/7-ways-slow-internet-speeds-are-hurting-your- business/ Accessed : 23rd November 2020 Image 10 We are social. Digital 2020. Global Digital Overview. (2020) Available at: https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social- media Accessed: 23rd November 2020 Image 11 Just Creative Blog. Internet of Things: What it is, how it works. Examples and more. Available at: https://justcreative.com/2018/11/19/internet-of-things- explained/ Accessed: 3rd December 2020 Image 12 KCS LAB. (2015). General Web Browser and Search Engine Basics. Available at: https://kcslab.wordpress.com/2015/10/17/web-browser-search-engine-basics/ Accessed : 23rd November 2020 Image 13 NextPit. (2019). Meet Q, the first gender neutral voice assistant. Available at: https://www.nextpit.com/q-is-the-first-gender-neutral-voice-assistant Accessed: 23rd November 2020 Image 14 Karen Gately, (2013). New Communication - Putting social media in its place. Available at: https://karengately.wordpress.com/2013/05/02/new- communication-putting-social-media-in-its-place/ Accessed 23rd November 2020
  28. 28. References Image 15 Bubble Local. (2018). Why comparison sites dominate the SERP (Search Engine Results Page) Available at: https://bubblelocal.co.uk/comparison-sites-dominate- serp-search-engine-result-page/ Accessed: 23rd November 2020 Image 16 US News. (2013) Benefits , drawbacks of Online Class discussion boards. Available at: https://www.usnews.com/education/blogs/making-the-online- grade/2013/11/08/benefits-drawbacks-of-online-class-discussion-boards Accessed: 23rd November 2020 Image 17 Gail Gore. (2020). Consumer spending habits. Information available at: https://www.jpmorgan.com/solutions/cib/research/covid-spending-habits Accessed: 8th December 2020 Image 18 Statica. (2020). Goods and services ranked by share of individuals who purchased online in Great Britain in 2020. Available at: https://www.statista.com/statistics/275973/types-of-goods-purchased-online-in-great-britain/ Accessed 8th December 2020 Image 19 Independent.ie (2019). Buying online not a patch on old style sensory shopping experience. Available at: https://www.independent.ie/opinion/comment/roslyn- dee-buying-online-not-a-patch-on-old-style-sensory-shopping-experience-38712242.html Accessed: 1st December 2020 Image 20 Stastica. (2020). Weekly time spent with online video worldwide 2020 Available at : https://www.statista.com/statistics/611707/online-video-time-spent/ Accessed: 2nd December 2020 Image 21 Oberlo. (2020). 10 video marketing statistics that you need to know in 2020 Available at: https://ie.oberlo.com/blog/video-marketing-statistics Accessed: 2nd December 2020
  29. 29. References Image 22 Promo Blog (2020). Online video Stastics and Trends. Available at: https://promo.com/blog/2019-online-video-statistics Accessed: 2nd December 2020 Image 23 Business News Daily (2017). Chatbot Graphic. How to increase sales with chatbots. Available at: https://www.businessnewsdaily.com/10371-machine- learning-chatbots-increase-sales.html Accessed 8th December 2020 Image 24 Search Engine Ireland. (2015). The 5 reasons paid searcg will be second behind display starting next year in the US. Available at: https://searchengineland.com/5-reasons-paid-search-will-second-behind-display-starting-next-year-u-s-234546 Accessed: 9th December 2020
  30. 30. References Text Bandyopadhyay, D. Clark, S. (2020). 20 search terms to help inform your 2020 marketing strategies. Available at: https://www.thinkwithgoogle.com/intl/en- gb/marketing-strategies/search/20-search-trends-help-inform-your-2020-marketing-strategies/ Accessed 9th December 2020 Broadband Search. (2020). Movile v’s Desktop internet usage (latest 2020 Data). Available at: https://www.broadbandsearch.net/blog/mobile-desktop- internet-usage-statistics Accessed: 9th December 2020 Clement, J. (2020). Distribution of internet users worldwide as of 2019, by age group. Availabe at: https://www.statista.com/statistics/272365/age- distribution-of-internet-users-worldwide/ Accessed : 6th November 2020 Clement, J. (2020). Weekly time spent with online video worldwide 2020. Available at: https://www.statista.com/statistics/611707/online-video-time-spent/ Accessed: 2nd December 2020 Foster, J. (2020). Internet Statistics and Trends. Available at: https://www.vpngeeks.com/internet- statistics/#:~:text=%E2%80%9CGlobal%20Internet%20Usage%E2%80%9D%20is%20the%20term%20used%20to,Back%20in%202005%2C%20this%20figure% 20was%20just%2016%25. Accessed: 16th December 2020 Internet World Stats. (2020) Internet user distribution in the world 2020-Q3. Available at https://internetworldstats.com/stats.htm Accessed: 10th November 2020 Langford, R. (2017). Satat of online video: 34% of global online video viewing. Available at: http://www.netimperative.com/2017/09/13/state-online-video- 34-rise-global-online-video-viewing/ Accessed: 2nd December 2020 Mohsin, M. (2020). 10 video marketing statistics that you need to know in 2020. Available at: https://ie.oberlo.com/blog/video-marketing-statistics Accessed: 2nd December 2020 O’Dea, S. (2020). Average internet connection speed in the United States from 2007-2017 (in Mbps), by quarter. Available: https://www.statista.com/statistics/616210/average-internet-connection-speed-in-the-us/ Accessed 20th November 2020
  31. 31. References Ouellette, C. (2020). Online shopping statistics you need to know in 2020. Available at: https://optinmonster.com/online-shopping-statistics/#shopping- statistics Accessed: 25th November 2020 Statcounter. (2020). Search engine market share worldwide 2019-2020. Available at: https://gs.statcounter.com/search-engine-market-share Accessed 9th December 2020 Tankovska, H. (2020). Connected wareable devices 2016-2020. Available at: https://www.statista.com/statistics/487291/global-connected-wearable- devices/#:~:text=The%20number%20of%20connected%20wearable,than%20one%20billion%20by%202022.%20Wearables,%2003.12 Accessed: 3rd December 2020 Tankovska, H. (2020). IoT connected devices worldwide 2030. Available at: https://www.statista.com/statistics/802690/worldwide-connected-devices-by- access-technology/ Accessed: 9th December 2020 Yin, D. (2019). The rise of chatbots: How AI is changing customer service. Available at: https://www.ringcentral.co.uk/blog/the-rise-of-chatbots/#ring-uk Accessed: 3rd December 2020

Notes de l'éditeur

  • Hi, my name is Gail and I’m going to talk through how consumers use technology and how it impacts their lives.
  • The birth of the internet has progressively given rise to a more connected world by becoming a massive part of our daily lives.
  • From its beginnings 50 years ago being used as a network by the US Dept of defence to being adopted by the general public.
    Ecommerce, Social media, gaming and streaming services have all evolved rapidly in the past 20 years.
  • Today, its estimated that there are 4.92 billion active users across the globe with even more growth predicted across the developing world.
  • The top two countries are China and India. In the last 12 months India alone have gained more that 100m users.
  • Further broken down we can see if we look at the penetration rates by age group, the 25-to-34-year olds are accessing the internet more than any of the other age groups
  • and that globally that men are more likely to have access than women.