Facing difficulty in picking the right strategy or the areas of focus for digital marketing in 2015? Here is an inspiring collection of the marketing experts revealing the most significant changes and important trends in 2015.
5. Brian Clark
Best “native” advertising helps build an
audience into a long-term business asset,
and that’s a goal worth spending on in
conjunction with owned content creation.
CEO, Copyblogger Media
7. Tim Washer
As Brands strive to create authentic
connections online, especially with Millennial
more will understand that a clever laugh or th
vulnerability of silliness is the most efficient
path to earning trust and loyalty.
Sr. Marketing Manager, Social
Media, Cisco Systems
11. Lee Odden
Content creation, search optimization and
social media will be less siloed.
Leverage your internal resources through socia
business and collaboration platforms as well a
Integrate scaled content creation and
social media engagement.
CEO, TopRank Online Marketing
13. Jason Miller
Understand how social, content, demand
gen, PR, and SEO call all work
successfully within a fully integrated
Marketers will need to understand how
front end web development and coding
can affect, enhance, and optimize a
Sr Manager, Marketing
15. Jay Baer
Content production and content
distribution become equally important.
Content marketing reaching near-ubiquity,
that will put new focus on math, testing and
President, Convince & Convert
17. Pam Didner
The major change will come from Marketers b
reevaluating the target audience and
determining what works and what doesn’t.
Re-prioritize and be smart about resource
allocation and investment.
Global Integrated Marketing Strategist, I