Eugene Youn Let’s Go Whale Hunting: Discover the TRUE Value of your Players - gce2014

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Your big spenders are valuable, but your most influential players - your social whales - drive much more revenue. Identify who these players are, where to find them and how to get more of them. This session will cover how the social power (Social Value) of a player in a game drives not only revenue, but also time spent. You will learn about applying social value to user acquisition, what true value really is and a new way to think about ad channels and their effect on your bottom line. Social Value, which is measure of how users influence each other and how much that influence is worth, will be used as a basis for a deeper examination of game analytics and automated social graph analysis within your game. Predictive analytics and in-game social analytics will also be discussed, including what they mean and how they can help you think differently about your data. Intended audience & prerequisites: Game developers, game marketers and publishers. Session takeaway: This session will help you learn about how to identify, understand, monetize and keep your most valuable and influential players.

Let’s Go Whale Hunting:
Understanding True User Value
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Are you looking
in the wrong place?
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Old Way
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New Way - Total User Value
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Example of Total User Value
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What is Social Value?
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Why do we care?
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Real World Churn Example
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Total User Value and User Acquisition
• Ad Attribution only provides a picture with the old
model – INDIVIDUAL SPEND
• Social Value changes your understanding of who is
your most valuable UA Partner
• Now that you know about Social Value Don’t you want
to find more social whales?
• 40% VALUE Adjustment
© Ninja Metrics Confidential Information - NinjaMetrics.com

Better UA ROI
© Ninja Metrics Confidential Information - NinjaMetrics.com

So now…
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Summary
• Ninja Metrics provides you with the full
picture of your User’s Value
• Ninja can show you where to dig
• Your life will never be the same!
© Ninja Metrics Confidential Information - NinjaMetrics.com

Thanks
Eugene Youn, CRO
eugene@ninjametrics.com
www.NinjaMetrics.com
© Ninja Metrics Confidential Information - NinjaMetrics.com

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Falcon Invoice Discounting

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Phases of Negotiation .pptx

Phases of Negotiation .pptx

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Falcon Invoice Discounting: Unlock Your Business Potential

Falcon Invoice Discounting: Unlock Your Business Potential

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PHX May 2024 Corporate Presentation Final

PHX May 2024 Corporate Presentation Final

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Falcon Invoice Discounting: Empowering Your Business Growth

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

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Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

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Phases of Negotiation .pptx

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Falcon Invoice Discounting: Unlock Your Business Potential

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PHX May 2024 Corporate Presentation Final

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Falcon Invoice Discounting: Empowering Your Business Growth

Eugene Youn Let’s Go Whale Hunting: Discover the TRUE Value of your Players - gce2014

1. Let’s Go Whale Hunting: Understanding True User Value © Ninja Metrics Confidential Information - NinjaMetrics.com

2.

3. Are you looking in the wrong place? © Ninja Metrics Confidential Information - NinjaMetrics.com

4. Old Way © Ninja Metrics Confidential Information - NinjaMetrics.com

5. New Way - Total User Value © Ninja Metrics Confidential Information - NinjaMetrics.com

6. Example of Total User Value © Ninja Metrics Confidential Information - NinjaMetrics.com

7. What is Social Value? © Ninja Metrics Confidential Information - NinjaMetrics.com

8.

9. Why do we care? © Ninja Metrics Confidential Information - NinjaMetrics.com

10.

11. Real World Churn Example © Ninja Metrics Confidential Information - NinjaMetrics.com

12. Total User Value and User Acquisition • Ad Attribution only provides a picture with the old model – INDIVIDUAL SPEND • Social Value changes your understanding of who is your most valuable UA Partner • Now that you know about Social Value Don’t you want to find more social whales? • 40% VALUE Adjustment © Ninja Metrics Confidential Information - NinjaMetrics.com

13. Better UA ROI © Ninja Metrics Confidential Information - NinjaMetrics.com

14.

15. So now… © Ninja Metrics Confidential Information - NinjaMetrics.com

16.

17. Summary • Ninja Metrics provides you with the full picture of your User’s Value • Ninja can show you where to dig • Your life will never be the same! © Ninja Metrics Confidential Information - NinjaMetrics.com

18. Thanks Eugene Youn, CRO eugene@ninjametrics.com www.NinjaMetrics.com © Ninja Metrics Confidential Information - NinjaMetrics.com