Lessons from the community building an open development dna jeff spock

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From day one of its existence, Amplitude Studios has included the community in its game development cycle as something more than a marketing target. We have now shipped three games -- including the 2013 Unity Award winner -- with the community involved in design, development priorities, and release plans. This talk will present the Amplitude style of Open Development, focusing on how and why we do it the way we do and what choices we made along the way. Positive and negative lessons will be included.

LEARNING FROM THE COMMUNITY:
Building an Open Development DNA

Credentials
JEFF SPOCK
NARRATIVE DIRECTOR
CO-FOUNDER

Open Dev: a definition
PLAYER-MADE ASSETS?
DEV BY COMMUNITY?
FEEDBACK/REQUESTS?
DEFINITI
ON
TESTING?
Communi t y and dev team ex change des ign and
gameplay ideas v ia
a di rec t feedbac k loop to des igner s , producer s , and

Open Dev is community dev
WHO?
WHERE?
HOW TO RECRUIT?
COMMUNI
TY
WHEN?

When does Open Dev start?
PROJECT CONCEPTION?
FUNDING?
PRE-PRODUCTION?
ANNOUNCEMENT?
CHOICES

What role does the Community have?
INVESTOR?
DEV TEAM?
QA?
CUSTOMER?
IN THE ORG
CHART?

When does Open Dev start?
INVESTOR?
DEV TEAM?
WHO IS THE
COMMUNITY?
QA?
CUSTOMER?

Community as investors
ALL OR NOTHING
PRE-SALES
ROCK STAR
PRE-PRE-ALPHA
CROWDFUNDING
WHOSE COMMUNITY?
OPINIONS…

Community as developers
THE PACT
THE MEANS
THE PROCESS
THE RISK
OPEN DEV
THE RESULTS

How it all begins…
THE PRICE
YOUR « PRECIOUS »
THE REWARD
IMPLICATION / INVOLVEMENT
THE PACT

The Means
VIPS
1ST DESIGNERS
EXPERTS
OPINION LEADERS
AMBASSADORS

The Means
THE PLATFORM
DEDICATED FORUMS
TWO-WAY
MULTI-CHANNEL

GAME DESIGN DOCS
PROOF OF TRANSPARENCY
COMMON VISION
REFERENCE DOCUMENT
CONSTRUCTIVE FEEDBACK
The Means

ROAD MAP
PROOF OF TRANSPARENCY
EDUCATIONAL
TEASING
The Means

VOTES
ACCESSIBLE
FAST
GAME CHANGING
COMMUNITY HIGHLIGHT
The Means

IDEA BOX
FOUNDATION
FEEDS DEV BACKLOG
CONSTANT FEEDBACK
NEEDS PROOF & TIME
The Means

COMPETITIONS
COMMUNITY CATALYST
COMMUNITY DRIVEN
SIZE DOES NOT MATTER
The Means

EARLY ACCESS
FOUNDATION
COMMUNITY BOOSTER
NOT CROWDFUNDING
QUALITY IS MUST HAVE
FIRST PREVIEWS
The Means

GAMIFICATION
The Means
FUN
FUN
FUN

Impact on Dev Process
PROCESS
GAME VISION
PRIORITY LIST
SCHEDULE GAPS

The Risks
CONCERN
S
NEGATIVE FORUMS
UNREASONABLE IDEAS
IRREGULAR FEEDBACK
UNREWARDING
IRRATIONAL GDD

Where did it work for us?
SUCCESS

Where did it not?
LESSONS

TL;DR
FIND YOUR COMMUNITY
RESPECT THE PACT
TAKE AWAY TRANSPARENCY RULES
ITERATION ALSO RULES
DEV SCHEDULE GAPS

THANK YOU

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Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

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In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

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Unraveling the Mystery of The Circleville Letters.pptx

Unraveling the Mystery of The Circleville Letters.pptx

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Aryabhata I, II of mathematics of both.pptx

Aryabhata I, II of mathematics of both.pptx

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Branding strategies of new company .pptx

Branding strategies of new company .pptx

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The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

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Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

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Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

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Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

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Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

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Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

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Situation Analysis | Management Company.

Situation Analysis | Management Company.

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

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Foundation First - Why Your Website and Content Matters - David Pisarek

Foundation First - Why Your Website and Content Matters - David Pisarek

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Lessons from the community building an open development dna jeff spock

1. LEARNING FROM THE COMMUNITY: Building an Open Development DNA

2. Credentials JEFF SPOCK NARRATIVE DIRECTOR CO-FOUNDER

3. Open Dev: a definition PLAYER-MADE ASSETS? DEV BY COMMUNITY? FEEDBACK/REQUESTS? DEFINITI ON TESTING? Communi t y and dev team ex change des ign and gameplay ideas v ia a di rec t feedbac k loop to des igner s , producer s , and

4. Open Dev is community dev WHO? WHERE? HOW TO RECRUIT? COMMUNI TY WHEN?

5. When does Open Dev start? PROJECT CONCEPTION? FUNDING? PRE-PRODUCTION? ANNOUNCEMENT? CHOICES

6. What role does the Community have? INVESTOR? DEV TEAM? QA? CUSTOMER? IN THE ORG CHART?

7. When does Open Dev start? INVESTOR? DEV TEAM? WHO IS THE COMMUNITY? QA? CUSTOMER?

8. Community as investors ALL OR NOTHING PRE-SALES ROCK STAR PRE-PRE-ALPHA CROWDFUNDING WHOSE COMMUNITY? OPINIONS…

9. Community as developers THE PACT THE MEANS THE PROCESS THE RISK OPEN DEV THE RESULTS

10. How it all begins… THE PRICE YOUR « PRECIOUS » THE REWARD IMPLICATION / INVOLVEMENT THE PACT

11. The Means VIPS 1ST DESIGNERS EXPERTS OPINION LEADERS AMBASSADORS

12. The Means THE PLATFORM DEDICATED FORUMS TWO-WAY MULTI-CHANNEL

13. GAME DESIGN DOCS PROOF OF TRANSPARENCY COMMON VISION REFERENCE DOCUMENT CONSTRUCTIVE FEEDBACK The Means

14. ROAD MAP PROOF OF TRANSPARENCY EDUCATIONAL TEASING The Means

15. VOTES ACCESSIBLE FAST GAME CHANGING COMMUNITY HIGHLIGHT The Means

16. IDEA BOX FOUNDATION FEEDS DEV BACKLOG CONSTANT FEEDBACK NEEDS PROOF & TIME The Means

17. COMPETITIONS COMMUNITY CATALYST COMMUNITY DRIVEN SIZE DOES NOT MATTER The Means

18. EARLY ACCESS FOUNDATION COMMUNITY BOOSTER NOT CROWDFUNDING QUALITY IS MUST HAVE FIRST PREVIEWS The Means

19. GAMIFICATION The Means FUN FUN FUN

20. Impact on Dev Process PROCESS GAME VISION PRIORITY LIST SCHEDULE GAPS

21. The Risks CONCERN S NEGATIVE FORUMS UNREASONABLE IDEAS IRREGULAR FEEDBACK UNREWARDING IRRATIONAL GDD

22. Where did it work for us? SUCCESS

23. Where did it not? LESSONS

24. TL;DR FIND YOUR COMMUNITY RESPECT THE PACT TAKE AWAY TRANSPARENCY RULES ITERATION ALSO RULES DEV SCHEDULE GAPS