Gamesbond.in is a brand focused marketplace for an avid range of the best games. 100% Curated to make it an exclusive gaming destination for android users. Gamesbond is not only an app store but will also become a gaming community to keep gamers engaged with the product.

1. Gamesbond
India’s fastest growing gaming marketplace
June 2015

2. Agenda
• About Mauj Mobile
• Gaming in India
• Gamesbond – Consumer Proposition
• Monetizing games with Gamesbond
• Our partners
• Developer Engagement Framework

3. About Mauj Mobile
• Mauj Mobile is a leading mobile content and commerce company from India
in business of managing content marketplaces. Mauj Mobile(www.mauj.com),
which is part of People Group (www.people-group.com) is funded by
Westbridge Capital, Intel Capital and Sequoia Capital.
• Mauj Mobile is a leading player in India for distribution and monetisation of
mobile games through our two key products: Mobango and Gamesbond.
Mobango is a large independent Appstore that delivers nearly 100m games
downloads per annum in India. Gamesbond – our premium gaming
marketplace that delivers monetisation using carrier billing.
• Mauj Mobile is in the process of re-launching its Gamesbond marketplace
and would like to invite top gaming developers globally for monetizing their
games in India and selective global countries.
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4. Mauj Mobile has 2 large appstores that cater to gamers in India
• Free Appstore for India
• Over 100m gaming downloads per annum
• In-app purchases and In-app advertisement as preferred monetization
• All apps/games/videos free to download for users.
• While the store has Games, Apps and Videos, Gaming is the single
largest category of apps on Mobango
• Over 20,000 titles of Games
Mobango
• Gaming marketplace for premium games
• Curated market place of games
• Platform for developers to monetize games
• Using carrier billing for monetizing games
• Over 1m paid gaming subscribers
Gamesbond.in
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5. Key Metrics: Gamesbond is a platform to drive high LTV gaming
monetisation in India
Over 100m
gaming
downloads p.a.
Over 20,000
games on
marketplace
Over 5,000
gaming
developers
Over 1m paid
gaming
subscribers
4 monetisation
tools: IAP,
subscription, In-
app ads and
Pay to download
15m monthly
unique users
3

6. 101 119 128 143 160
36
40
45
49
53
0
50
100
150
200
250
June'14 Oct'14 Dec'14 Mar'15 June'15
Mobile Internet Users
Urban Rural
78 72 71 68 65
22 28 29 32 35
-
20
40
60
80
100
120
2013Q4 2014Q1 2014Q2 2014Q3 Q42015
Smartphone growth
Feature Phones% Smart Phones%
Gaming is a huge engagement for emerging class of smartphone
users in India
• Gamingisabigusecasefortheemergingclassofsmartphoneusers
• ArecentreportputthenumberofgamersinIndiaat131mgamersgoingto200m+gamers
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* Newzoo games market research 2015 * Newzoo games market research 2015

7. Operator billing is a powerful, frictionless & pervasive micro-
payment option that is ideal for games monetisation
• Operator billing reaches 1 bn users across India
• Operator billing market is growing by c. 35% year on year; Mauj Mobile is growing at twice that rate
• Gaming monetisation currently at about $130m expected to grow 4x in the next few years to reach
$500m by 2017
Mobile
media
potential
Operator
Billing,100
Mobile
inapp ads,
15
Appstore
billing, 15
Source: People Group research, Gartner
Apps, content monetization by source
($ mn)
Non-voice revenue as % of total
operator revenue
0%
5%
10%
15%
20%
25%
30%
35%
315

8. Gamesbond – Consumer Proposition
Gamesbond is a curated gaming store and a gaming community of choice that has
popular gaming titles for users to discover and play.
100% curated
gaming app
store
Download to
play & online
gaming
Low cost weekly
subscription and
Point Download
New Releases of
games every
week
Ad free gaming
experience
Being part of
community of
thousands of
gamers
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9. Product walkthrough – Gamesbond
Deep categorization Visual product Great collections of games
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10. 8
Monetizing your gaming titles with Gamesbond - possibilities
Subscription
services
Via internet
(weekly/fortnightly
charges)
In-App purchases
Via SMS Via Internet /OTP
Point Downloads

11. Monetizing your gaming titles with Gamesbond
Customer
acquisition
Consent page
informing the user
regarding price and
duration of the
subscription
Page showing
success or failure of
payment
Goes back to the
gamesbond site with
access to unlimited
content
9
SEO
Social
SEM

12. In-app monetization (M3 API) – via SMS
Open the
game
Purchase
amount of
item given
within the
app
Pop-up
stating SMS
charges to
be levied on
user
Pop-up
confirming
payment
Payment
successful
or failure
screen
Goes back
to the game
Monetizing your gaming titles with Gamesbond
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13. In-app monetization (M3 API) – via consent gateway
Open the game
Purchase
amount of item
given within the
app
Consent page is
shown to
reconfirm the
payment
Page showing
success or
failure of
payment
Goes back to
the game
Monetizing your gaming titles with Gamesbond
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This option creates friction and bad user experience since the user is forced to leave the game and
land on to the third party consent gateway for billing confirmation.

14. Open the
game
Purchase
amount of
item given
within the
app
Screen
asking User
Mobile for
OTP & email
for invoice
Screen for
entering
OTP
Payment
successful
or failure
screen
Goes back
to the game
In-app monetization (M3 API) – via OTP
Monetizing your gaming titles with Gamesbond
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15. Developer Success Stories
Downloads 600M+ Downloads 225M+
Downloads 210M+
Downloads 21M+
Downloads 20M+
Downloads 18M+Downloads 19M+ Downloads 20M+
Downloads 15M+ Downloads 73M+
Downloads 11M+
Downloads 16M+
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16. • Highly engaging game plays
• High Level Graphics
High Quality games
• Pipeline of new game releases to be committed
• As per category gap areas
Good pipeline
• Limited exclusivity for a month (1 game per month for a
month)
• Social media & PR support
Marketing exclusivity
• Lighter HTML version of games along with apk
• HTML version to be used for migrating people to apks
APK + HTML versions
• All relevant meta fields like long and shot description
• Min. 4 no of screenshots, thumbnails (512x512), Game
play video etc.
High quality metadata
Gamesbond Partners – engagement framework..
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17. Contact us:
LinkedIn: Unnati Desai
Skype: Unnati.d
Email: gamesbond@mauj.com