Big data overview

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Ganesan Vetriselvan

Big Data is Smart Data if you know how to use it ...

Technology

http://www.bigdataschool.ca Big Data Consultant
What is BIG Data ...
Ganesan.Vetriselvan
meethadoop@gmail.com

http://www.bigdataschool.ca Big Data Consultant
Why is there
Such buzz around
BIG DATA ? ?

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Is Big Data
just big hype?

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... How big is BIG?

http://www.bigdataschool.ca Big Data Consultant
What is it that we are
really talking about?

http://www.bigdataschool.ca Big Data Consultant
“Big Data is the frontier of a firm's ability to
store, process, and access (SPA) all the data it
needs to operate effectively, make decisions,
reduce risks, and serve customers.”
--Forrester

http://www.bigdataschool.ca Big Data Consultant
“

http://www.bigdataschool.ca Big Data Consultant
“Big Data in general is defined as high volume,
velocity and variety information assets that
demand cost-effective, innovative forms of
information processing for enhanced insight
and decision making.”
--Gartner

http://www.bigdataschool.ca Big Data Consultant
“Big data is data that exceeds the processing
capacity of conventional database systems.
The data is too big, moves too fast, or doesn't
fit the strictures of your database
architectures. To gain value from this data, you
must choose an alternative way to process it.”
--O’Reilly

http://www.bigdataschool.ca Big Data Consultant
“Big data is the data characterized by 3
attributes: volume, variety and velocity.”
-- IBM

http://www.bigdataschool.ca Big Data Consultant
Big data is the data characterized by 4 key
attributes: volume, variety, velocity and
value.”
--Oracle

http://www.bigdataschool.ca Big Data Consultant
Let’s look at
Big Data
in a different way.

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What was your
first computer?

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What was its
“Big Data” limit?

http://www.bigdataschool.ca Big Data Consultant
Let’s try again…

http://www.bigdataschool.ca Big Data Consultant
Byte : one grain of rice
Byte

http://www.bigdataschool.ca Big Data Consultant
Kilobyte
Byte : one grain of rice
Kilobyte : cup of rice

http://www.bigdataschool.ca Big Data Consultant
Megabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice

http://www.bigdataschool.ca Big Data Consultant
Gigabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks

http://www.bigdataschool.ca Big Data Consultant
Terabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships

http://www.bigdataschool.ca Big Data Consultant
Petabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan

http://www.bigdataschool.ca Big Data Consultant
One ByteExabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states

http://www.bigdataschool.ca Big Data Consultant
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Zettabyte

http://www.bigdataschool.ca Big Data Consultant
HobbyistByte : one grain of rice
Kilobyte : cup of rice

http://www.bigdataschool.ca Big Data Consultant
Desktop
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks

http://www.bigdataschool.ca Big Data Consultant
Internet
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan

http://www.bigdataschool.ca Big Data Consultant
Big Data
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean

http://www.bigdataschool.ca Big Data Consultant
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean

http://www.bigdataschool.ca Big Data Consultant
The Future?Yottabyte : A EARTH SIZE RICE BALL!

ACT 1
SETTING THE MOOD……WHAT’S THE PROBLEM
Big Data is not about the size of the data,
It’s about the value within the data.

http://www.bigdataschool.ca Big Data Consultant
So, what is
value?

http://www.bigdataschool.ca Big Data Consultant
Market Intelligence?
Business Intelligence?
Secret Intelligence?

http://www.bigdataschool.ca Big Data Consultant
Our society is leaving
behind a digital footprint.

http://www.bigdataschool.ca Big Data Consultant
People are living online and we all are
expressing our attitudes, likes and dislikes,
our opinions and perspectives.

http://www.bigdataschool.ca Big Data Consultant
We are generating huge
amounts of data.

http://www.bigdataschool.ca Big Data Consultant
Data with a
lot of information.

http://www.bigdataschool.ca Big Data Consultant
… and a lot of noise.

http://www.bigdataschool.ca Big Data Consultant
The ability to hear the signal
from the noise is the key…

http://www.bigdataschool.ca Big Data Consultant
to unlocking the human conversation
that is taking place around us.

http://www.bigdataschool.ca Big Data Consultant
Listening to this
conversation
can lead us to…

http://www.bigdataschool.ca Big Data Consultant
Unexpected Discoveries

http://www.bigdataschool.ca Big Data Consultant
Case Study

http://www.bigdataschool.ca Big Data Consultant
Proactive Monitoring
Data Sources:
a) Server Telemetry.
b) monitoring logs.
c) Network flow.
Techniques:
a) Pattern Recognition.
b) Early alert Delivery.
Business Value:
Reduced the OPEX increase in Profit

http://www.bigdataschool.ca Big Data Consultant
Sales and marketing :
1. Customer Records
2. Call Detail Records
3. Purchase Orders
4. Call Center/CRM
…..
Business Problem
• 360-degree view of customer value.
• Personalized marketing campaigns.
• Upselling and cross-selling.
• Next-product-to-buy (NPTB).
• Churn reduction.
Value Realized
• Telesales revenue increased by 50% by
taking competitors web-sites visited
and counter offers to products
searched.
• $1.65 ARPU increases for 1 million
customer boots topline by 20million
per year.
• +20% conversion rate increase by
personalizing the path-to transaction.

http://www.bigdataschool.ca Big Data Consultant
How do you
mine (and mind)
all this data?

http://www.bigdataschool.ca Big Data Consultant
Most people don’t know
what to do with all the data
that they already have…

http://www.bigdataschool.ca Big Data Consultant
Get Big
by starting
small

http://www.bigdataschool.ca Big Data Consultant
Focus on
Business Impact.

http://www.bigdataschool.ca Big Data Consultant
START
TRY
SOMETHING
DID IT
WORK?
STOP
YESNO
YES

http://www.bigdataschool.ca Big Data Consultant
Big Data isn’t big work,
if you know how to
use it.

http://www.bigdataschool.ca Big Data Consultant
SMART
DATA

http://www.bigdataschool.ca Big Data Consultant
Thank You

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Big data overview

1. WHAT IS BIG DATA…

2. http://www.bigdataschool.ca Big Data Consultant What is BIG Data ... Ganesan.Vetriselvan meethadoop@gmail.com

3. http://www.bigdataschool.ca Big Data Consultant Why is there Such buzz around BIG DATA ? ?

4. http://www.bigdataschool.ca Big Data Consultant Is Big Data just big hype?

5. http://www.bigdataschool.ca Big Data Consultant ... How big is BIG?

6. http://www.bigdataschool.ca Big Data Consultant What is it that we are really talking about?

7. http://www.bigdataschool.ca Big Data Consultant “Big Data is the frontier of a firm's ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce risks, and serve customers.” --Forrester

8. http://www.bigdataschool.ca Big Data Consultant “

9. http://www.bigdataschool.ca Big Data Consultant “Big Data in general is defined as high volume, velocity and variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.” --Gartner

10. http://www.bigdataschool.ca Big Data Consultant

11. http://www.bigdataschool.ca Big Data Consultant “Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn't fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.” --O’Reilly

12. http://www.bigdataschool.ca Big Data Consultant “

13. http://www.bigdataschool.ca Big Data Consultant “Big data is the data characterized by 3 attributes: volume, variety and velocity.” -- IBM

14. http://www.bigdataschool.ca Big Data Consultant “

15. http://www.bigdataschool.ca Big Data Consultant Big data is the data characterized by 4 key attributes: volume, variety, velocity and value.” --Oracle

16. http://www.bigdataschool.ca Big Data Consultant

17. http://www.bigdataschool.ca Big Data Consultant

18. http://www.bigdataschool.ca Big Data Consultant

19. http://www.bigdataschool.ca Big Data Consultant Let’s look at Big Data in a different way.

20. http://www.bigdataschool.ca Big Data Consultant What was your first computer?

21. http://www.bigdataschool.ca Big Data Consultant

22. http://www.bigdataschool.ca Big Data Consultant What was its “Big Data” limit?

23. http://www.bigdataschool.ca Big Data Consultant

24. http://www.bigdataschool.ca Big Data Consultant Let’s try again…

25. http://www.bigdataschool.ca Big Data Consultant Byte : one grain of rice Byte

26. http://www.bigdataschool.ca Big Data Consultant What is it that we are really talking about?

27. http://www.bigdataschool.ca Big Data Consultant Kilobyte Byte : one grain of rice Kilobyte : cup of rice

28. http://www.bigdataschool.ca Big Data Consultant Megabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice

29. http://www.bigdataschool.ca Big Data Consultant Gigabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks

30. http://www.bigdataschool.ca Big Data Consultant Terabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships

31. http://www.bigdataschool.ca Big Data Consultant Petabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan

32. http://www.bigdataschool.ca Big Data Consultant One ByteExabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states

33. http://www.bigdataschool.ca Big Data Consultant Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Zettabyte

34. http://www.bigdataschool.ca Big Data Consultant Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL! Yottabyte

35. http://www.bigdataschool.ca Big Data Consultant HobbyistByte : one grain of rice Kilobyte : cup of rice

36. http://www.bigdataschool.ca Big Data Consultant Desktop Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks

37. http://www.bigdataschool.ca Big Data Consultant Internet Terabyte : 2 Container Ships Petabyte : Blankets Manhattan

38. http://www.bigdataschool.ca Big Data Consultant Big Data Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean

39. http://www.bigdataschool.ca Big Data Consultant Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean

40. http://www.bigdataschool.ca Big Data Consultant The Future?Yottabyte : A EARTH SIZE RICE BALL!

41. http://www.bigdataschool.ca Big Data Consultant What is it that we are really talking about?

42. ACT 1 SETTING THE MOOD……WHAT’S THE PROBLEM Big Data is not about the size of the data, It’s about the value within the data.

43. http://www.bigdataschool.ca Big Data Consultant So, what is value?

44. http://www.bigdataschool.ca Big Data Consultant Market Intelligence? Business Intelligence? Secret Intelligence?

45. http://www.bigdataschool.ca Big Data Consultant Our society is leaving behind a digital footprint.

46. http://www.bigdataschool.ca Big Data Consultant People are living online and we all are expressing our attitudes, likes and dislikes, our opinions and perspectives.

47. http://www.bigdataschool.ca Big Data Consultant We are generating huge amounts of data.

48. http://www.bigdataschool.ca Big Data Consultant Data with a lot of information.

49. http://www.bigdataschool.ca Big Data Consultant … and a lot of noise.

50. http://www.bigdataschool.ca Big Data Consultant The ability to hear the signal from the noise is the key…

51. http://www.bigdataschool.ca Big Data Consultant to unlocking the human conversation that is taking place around us.

52. http://www.bigdataschool.ca Big Data Consultant Listening to this conversation can lead us to…

53. http://www.bigdataschool.ca Big Data Consultant Unexpected Discoveries

54. http://www.bigdataschool.ca Big Data Consultant Case Study

55. http://www.bigdataschool.ca Big Data Consultant

56. http://www.bigdataschool.ca Big Data Consultant

57. http://www.bigdataschool.ca Big Data Consultant Proactive Monitoring Data Sources: a) Server Telemetry. b) monitoring logs. c) Network flow. Techniques: a) Pattern Recognition. b) Early alert Delivery. Business Value: Reduced the OPEX increase in Profit

58. http://www.bigdataschool.ca Big Data Consultant Sales and marketing : 1. Customer Records 2. Call Detail Records 3. Purchase Orders 4. Call Center/CRM ….. Business Problem • 360-degree view of customer value. • Personalized marketing campaigns. • Upselling and cross-selling. • Next-product-to-buy (NPTB). • Churn reduction. Value Realized • Telesales revenue increased by 50% by taking competitors web-sites visited and counter offers to products searched. • $1.65 ARPU increases for 1 million customer boots topline by 20million per year. • +20% conversion rate increase by personalizing the path-to transaction.

59. http://www.bigdataschool.ca Big Data Consultant How do you mine (and mind) all this data?

60. http://www.bigdataschool.ca Big Data Consultant Most people don’t know what to do with all the data that they already have…

61. http://www.bigdataschool.ca Big Data Consultant Get Big by starting small

62. http://www.bigdataschool.ca Big Data Consultant Focus on Business Impact.

63. http://www.bigdataschool.ca Big Data Consultant START TRY SOMETHING DID IT WORK? STOP YESNO YES

64. http://www.bigdataschool.ca Big Data Consultant Big Data isn’t big work, if you know how to use it.

65. http://www.bigdataschool.ca Big Data Consultant SMART DATA

66. http://www.bigdataschool.ca Big Data Consultant Thank You

Big data overview

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