This presentation shows the basics of social media to used in your business. This is only basic ppt. But I will definitely try to upload a great version, very soon.

1. SOCIAL MEDIA &
BUSINESS
USE OF SOCIAL MEDIA IN BUSINESS
PREPARED BY GANESH NAIK

2. Welcome!!
TO THE DIGITAL ADVERTISING ERA
By giving your business brand the social
media touch, you not only generate more
business but also connect with your
customers better and serve them on a
higher level. It actually makes your online
marketing easier.

3. Agenda
Basics of Social Media, Founders, Benefits of Social Media to
Businesses.
What is Social Media? How is it beneficial to business?
Introduction to Facebook, Twitter, Google Plus, Instagram,
LinkedIn, Pinterest, YouTube.
Various Social Media Platforms & Description
Some precautions while advertising your business or product on
social media.
Important Notes while advertising online
We will create some ads, and some other demos.
Practical
01
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03
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4. Social Media
BASICS & BENEFITS TO OUR BUSINESS

5. What is Social Media?
BASICS OF SOCIAL MEDIA
 The objective of Social Media Marketing (SMM) is to
attract a user base through Social Media and build a
relationship with it.
 Social Media Marketing takes time and must be scheduled
in advance, month after month.
 Social Media users don’t appreciate being left hanging for
weeks without updates– let them know why you left for a
while if you had to and make sure there’s always somethin
g for them to do while you’re away. For example, if you we
nt on a summer vacation, you may leave a social post like
this: “We at ABC Company are going on vacation! How’s y
ours so far? Share your story in the comments below. :-)”.
I’m sure you see the point.
“…websites and applications that enable users to create and share content or to par
ticipate in social networking.”

6. Benefits of Social Media
WHY SOCIAL MEDIA IS BENEFICIAL TO YOUR BUSINESS?
More Inbound
Traffic
Cost-Effective
Better Customer
Satisfaction
Improved Search
Engine Rankings
Thought
Leadership
Improved Brand
Loyalty
Increased Brand
Awareness
More Brand
Authority
Higher Conversion
Rates

7. Social Media Platforms
VARIOUS SOCIAL MEDIA PLATFORMS

8. Facebook
A leading social media platform used world-wide for business
• Be aware that Facebook is mostly a leisure-centered platform, with game and
hobby apps and pages everywhere, so try to play this to your advantage. For
example, by adding humour to your posts and images that make people smile
while still conveying your message.
• Make sure your content is optimized to drive traffic back to your website or blo
g. Fill out ALL profile information!
• Also, re-share page posts on your Facebook profile to get more views and to t
ake advantage of your Newsfeed. Don’t spam, though, or Facebook will come
after you.
• Don’t add random people to your friends and send page invites to everybody!
• Start with your current customers and your website visitors (use existing email
lists).

9. Twitter
A micro-blogging site for all brands and people
• Twitter is a personable platform, so similar to text messages that you can effe
ctively use it with only basic copywriting techniques for headlines: sweet, conc
ise, to-the-point.
• Tweets fade away from the main stream pretty quickly, so ideally you’ll want t
o reoffer your most important content to followers and visitors often, with simil
ar or different wordings.
• A Twitter post is so short that headline tweaks for conversions definitely work
best to attract users and increase conversions.
• Updating old blog posts and re-marketing them to keep the buzz alive about y
our post, This should be done every 3-6 months for all posts.
• Use #hashtags, represent your opinions on current trends, use emojis, mostly
use for social issues, and sharing most important contents.

10. YouTube
A video sharing platform
• Good video scripting is your essential skill here. If you don’t have it, hire some
one who can do it.
• As for video quality, the higher resolution, the better. But even if your videos a
re the best do-it-yourself you can make, what’s important is that you produce
new, well-scripted videos regularly.
• The most successful brands have 50% more videos per channel compared to
the least successful ones.
• Not just a good script, but a good call to action, too!

11. Pinterest
Pin your contents and share with people having same interest as you
• It's image-based marketing– you’ve got to attract those peoples’ eyes!
• Images are key.
• Take as much time focusing on the message your image will convey, as you d
o on your textual content. Both must work together to communicate a messag
e that the audience can closely relate to.
• Pinterest is naturally equipped to promote visuals, and infographics are visual
s, no matter the content element.

12. LinkedIn
Business networking is the main motto
• If you work for a business, a corporate client or even for yourself as a freelanc
er or solopreneur, LinkedIn can offer more than a chance to grow professional
ly and get new leads and clients.
• A well maintained LinkedIn account can attract leads, employers, employees,
vendors and partners.
• What I like about LinkedIn is it’s geared for business and not socializing. It’s m
ain objective is to show off your attributes, achievements, skills, experience a
nd accolades in the business world.

13. SlideShare
Business presentation & slides sharing website
• Knowledge-based marketing is key here.
• People come to SlideShare to study material in presentation form that will hel
p them walk away with additional knowledge to use in school, work and life.
• People want to be educated, so they can make confident decisions about thei
r purchases.
• Your SlideShare presentation should be mostly visual, have easily skimmable
sections (preferably in bullet-point style), ―be consistent with your brand.
• And calls to action are the focus of your marketing effort— after you helped yo
ur reader build knowledge and skills, it’s time to invite the reader to learn mor
e at your or your client’s website, to buy a product or a service or just to give s
omething a try (demos, trials, freebies).

14. Google+
Google’s own socializing platform
• Google+ allows posts that work like forum threads, so you can effectively use
this characteristic to your advantage, whether you run a page or a profile on
G+.
• All in all, G+ is a no-clutter social network, so you can fully focus on your nich
e without distractions.
• Make sure you use #hashtags in posts- they will help people find your posts a
nd interact with you.
• Use Google My Business to add your business location to the Google Map an
d Local Business List.
• Use Google Analytics to measure the performance of website or android app.
• Get a significant amount of traffic from Google+, not doing anything other than
posting content on G+ page.

15. Instagram
Facebook’s Image sharing platform
• It is a free social networking app that lets users capture and share photos and
videos.
• Tell the world more about yourself (or not)
• Find people to follow
• Use inbuilt filters to the photo.
• Use stories in Instagram.
• Upload Images/Videos to the Instagram App.

16. Important Notes
FOR ADVERTISING ON SOCIAL MEDIA

17. Instructions
Instructions for businesses who want to advertise on Social Media
• Complete Your Profile
• Display a professional profile photo. Also, a cover image where applicabl
e (Facebook, Twitter, etc.)
• Complete all of the information fields.
• Create a distinct web address for each social network.
• Ensure Consistent Branding
• Share Content Regularly
• Try to Respond Quickly To Comments & Questions
• Share Content Your Customers Value
• Link To Your Website
• Use Images & Videos
• Prepare to Pay
• Persevere – Don’t Quit. Patience are required.

18. Facebook
IMP NOTES FOR ADVERTISING & POSTING ON SOCIAL MEDIA
• Profile Picture – 178 X 180 PX
• Cover Photo – 820 X 312
• Post Image – 1200 X 1200 / 1200 X 1800 (1:1 / 2:3)
• Shared Link Thumbnails – 450 X 235
• Event Header Image – 500 X 252
• Paid Advertising Image – 1200 X 628 (MAX. 20% TEXT IN IMAGE)
• Video Size – 1:1

19. Twitter
A micro-blogging site for all brands and people
• Twitter Header Photo – 1500 x 500px (Maximum file size of 5MB)
• Twitter Profile Picture Size – 400 x 400px
• Twitter In-Stream Photo Size – 1024 x 512px (Maximum file size of 5MB for p
hotos and 3MB for animated GIFs.)
• Use #hashtags for current trends.

20. YouTube
A video sharing platform
• Youtube Cover Photo Size or Channel banner photo: 2,560 x 1,440 px
• Tablet Display: 1,855 x 423 px
• Mobile Display: 1,546 x 423 px
• TV Display: 2,560 x 1,440 px
• Desktop Display: 2,560 x 423 px
• Video title: up to 100 characters
• Video description: up to 5 thousand characters
• Video dimensions: 2,560 x 1,440 px

21. Pinterest
Pin your contents and share with people having same interest as you
• Pinterest Profile Picture Size: 165 x 165 px
• Board Display: 222 x 150 px
• Pin Sizes: 236 width in pixel

22. LinkedIn
Business networking is the main motto
• LinkedIn Profile Picture Size: 400 x 400 px
• LinkedIn Cover Photo Size: 1584 x 396 px
• For LinkedIn Company pages:
• Banner image: minimum of 1536 x 768 pixels, PNG/JPEG/GIF format, 2 MB
max, horizontal design, the image should be much wider than long.
• Logo: minimum size 60 x 60 pixels, 400 x 400 pixel is the recommended size
for the square design PNG/JPEG/GIF format, max size of 4 MB.

23. Google+
Google’s own socializing platform
• Google Plus Cover Photo Size
• – The maximum cover image size can be up to 2120 x 1192 px
• – The minimum cover image size can’t be less than 480 x 270 px
• – The recommended cover image size is 1080 x 608 px.
• Google Plus Profile Photo Size
• – Profile image size is 250 x 250 px
• Google Plus Image Size
• – The size of images shared in the newsfeed is 497 x 373 px.
• – The size of the images for links shared in the newsfeed is 150 x 150 px.

24. Instagram
Facebook’s Image sharing platform
• Instagram Profile Picture Size (Avatar Size): Must be at least 150×150 pixels
• Instagram Cover Photo Size: Must be at least 399 pixels wide and 150 pixels
tall
• For profile pictures and cover photos with your logo or text, you may get a bet
ter result by using a PNG file.
• To get the best resolution, the recommended dimensions for Instagram photo
s are 1080 x 1080.
• Horizontal images: 1080 x 566.
• Video / Photo size for Instagram Stories: 750 x 1334.

25. Practical
START ADVERTISING

26. Facebook
IMP NOTES FOR ADVERTISING & POSTING ON SOCIAL MEDIA
• Personal profile
• Business fan page
• Facebook events
• Groups / community
• Page products
• Page insights
• Hashtags
• Pages manager app
• Scheduled posts
• Promoted posts
• Facebook Live
• Facebook for Business

27. Twitter
A micro-blogging site for all brands and people
• Tweets
• Hashtags

28. YouTube
A video sharing platform
• Channel Creation
• Video Uploading

29. Pinterest
Pin your contents and share with people having same interest as you
• Profile Creation
• Create Boards
• Pin posts
• Follow other boards / people

30. LinkedIn
Business networking is the main motto
• Profile Creation
• Business Page Creation

31. Google+
Google’s own socializing platform
• Profile Creation
• Page Creation
• Google My Business Demo
• Google Analytics Preview

32. Instagram
Facebook’s Image sharing platform
• Profile Creation
• Posting on Instagram
• Instagram Stories
• Direct Messaging

33. SlideShare
Business presentation & slides sharing website
• Profile Creation
• Uploading presentation

34. Fine Quote
Smartphones and social
media expands our
universe. We can connect
with others or collect
information easier and
faster than ever.
- Daniel Goleman

36. Thank you