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The Garage Sale Trail: Government-Enabled People-Powered Reuse
- 2. The Garage Sale Trail is government-enabled & people-powered
- 3. It’s About Sustainability Community Commerce Creativity
- 5. We’re a not-for-profit with a mission to create positive social and environmental change
- 6. We believe in the power of partnerships and collaboration
- 7. We believe in working with government to empower local people to solve problems
- 8. BACKGROUND
- 12. PLAY VIDEO
- 13. INSIGHTS
- 14. Garage sales are an integral part of Australian culture
- 15. Technology is playing an increasingly Important role in our lives
- 16. It is enabling collaboration & social connectivity in ways not previously possible
- 17. And driving a renewed interest in community & getting to know your neighbours...
- 19. Which means we have lots of stuff
- 20. Most of which at some point ends up in landfill
- 21. But there’s a major global cultural shift taking place
- 24. Reduce Facilitate Waste Reuse & Landfill
- 25. Stimulate Unite Local Communities Economies
- 26. Inspire Have Creativity Fun
- 27. PROGRAM STRATEGY
- 28. To provide an organizational framework that enables, collaboration, redistribution and social connectivity
- 29. We create a network of program partners
- 31. Marketplace Digital Payment Technology Householders National Government Schools Local Councils Makers & Creators Private Sector Local Business Other Public Participa nts Sector Cultural Institutions Libraries . Social Charities Third Sector Media Print Participa Partners Social nts Enterprise Digital Community Groups Celebrity TV Service Ambassad Providers Not-for-profits ors Mainstream Sport Fashion Legal Sustainability Social Innovation Music
- 32. That leverages peer-to-peer communities and network technologies
- 33. HOW IT WORKS
- 34. Website
- 39. Council Console
- 40. Brand And Local Marketing Assets
- 41. Logo Integration
- 42. Postcards
- 43. Posters
- 48. Ambassadors
- 49. Smart Phone App
- 50. Smart Phone App
- 52. Maps & Listings
- 53. Video Content
- 59. Participant Pack & Guides
- 60. HUMAN RESOURCE Council Digital Pr Manager Manager Manager
- 61. Post Analysis
- 64. Database Access
- 65. 2012 RESULTS
- 72. HOW WE WORK WITH COUNCILS
- 73. COUNCIL PROCESS Every Council is different Partnership creation is key Access to mayor / elected rep’s Best outcomes involve collaboration across relevant Council departments
- 74. KEY PROGRAM IMPACT AREAS Com- Sustaina Waste munity bility Dev Economic Media Dev Outcomes
- 75. RELEVANT COUNCIL DEPARTMENTS Com- Sustaina Waste munity bility Dev Economic Media / Dev Pr
- 76. COUNCIL’S ROLE 1. Promoting through Council channels 2. Outreach to existing networks. ie. schools, local community /sustainability groups 3. Participating in mediaopp’s
- 77. Process & Timeline April May June July August Sept Interim Council Collateral Campaign Promotion & website managers distributed website live pr activity live commence WIP Comms process plan commences shared Agree on kpi’s Finalise local activation plan < Council questionnaire distributed > Campaign website live (beta)
- 78. Timeline Sept Oct Nov Promotion & Promotion & Post pr activity pr activity analysis National event
- 81. Activation Pricing POPULATION PRICING 0 - 1,999 $1,500 2,000 - 4,999 $2,500 5,000 - 14,999 $5,000 15,000 - 29,999 $7,500 30,000 - 89,999 $10,000 90,000 - 120,000 $12,500 120,000 - 180,000 $15,000 180,000 - 240,000 $20,000 240,000 - 300,000 $25,000 300,000+ $30,000
- 82. EXAMPLES OF WHAT COUNCILS HAVE DONE
- 84. Street Banners
- 85. Social Media
- 86. Social Media
- 87. Social Media
- 95. Launch Events
- 100. Internal Engagement & Tracking progress
- 105. Advertising
- 106. Social Media
- 110. Social Media
- 111. Social Media
- 112. Thanks…