Learn about what university students (Gen Z) think about voice assistants. How often are they using them and for what purposes? What voice platforms do they prefer? What do they think is missing in voice? How could a voice assistant support students within a university context? MadValley Labs has been working with students and universities to help them understand the power of voice, and how digital assistants and customized voice skills can be used to support the college campus environment. This presentation was delivered by Garrick Gauch at Voice Summit, and shares insights from our on-campus surveys and workshops we have led with both students and administrators.

1. UNIVOICITY
Enabling Voice Assistants on College Campuses

2. About MadValley Labs
We build brand experiences by
leveraging mobile and emerging
technology
MadValley is an innovation lab focused on
creating brand experiences through mobile
design, development, and emerging
technology deployment and integration.
We love brands. We know tech. And
we bring them together to help build
great experiences.

3. Our Work in Higher Ed
Emerson College est. 1880
Students: 4500+
Core Curriculum: Arts, Marketing, and Communication
Alum: Bobbi Brown, Jay Leno, Henry Winkler
Emerson Launch
Managing the Business Incubator at Emerson College
Workshops: Seminars and speakers
Voice Lab: Demo and teach
Voice Enabling Campus Environment: Creating campus
specific voice skills

4. Study Focused Exclusively on College Students
Online
Survey
150 Respondents
Ages 18-27
30 question survey
Voice Assistants
Across Modalities
Mobile and Home based
voice assistants
Voice
Workshops
Student teams
identified skills that
were most
important to them
Interviews and
Discussions
With University
administration

5. Students Have Adopted Voice Assistants
Mobile Versions Still Reign Supreme
70%of students surveyed
own and use a voice
assistant at least once
per month
2.5Xstudents own/use mobile
voice assistants over
home based voice
assistants

6. Habits in Voice Assistant Usage are being Formed
Helped by Home Devices
0
10
20
30
40
50
60
70
Mobile Home
Once a Month
Once a Week
Once a Day
Several Times a Day

7. Siri Reigns Supreme on Mobile
Alexa Retains a Lead in Home
Mobile
3.3:1
Ratio of students using Siri
to Google Assistant
Google has the Clear and Strong Cross-Platform Advantage
Home
2.5:1
Ratio of students using Alexa
to Google Home

8. Most Important Attributes
in a Voice Assistant
0 80
Personalization
Relevance
Privacy
Convenience
Ease of Use

9. Rank of Issues Preventing Greater Use of Virtual Assistants
Mobile Home
Ease of Use #1 #2
Privacy #3 #1
Social Awkwardness #2 NA
Personalized NA #3

10. Discovering New Uses for The Home
Voice Assistant is a Social Experience
80% >50%
of students are
NOT familiar with
Voice Skills and
Actions
of students learn
new uses through
friends, social media,
or word of mouth

11. Top Uses for Home Voice Assistant
0 55
Mapping
Edu/Reference
Smart Home
Games/Trivia
Podcasts/Audiobooks
Making Calls
News/Weather
Info Search
Alarms/Reminders
Music

12. Students are More Interested in Voice Assistants
Helping Them With Academic Activities Over Administrative Tasks
66%keeping track of
assignments, campus
events and calendar
information
10%streamlining admin
procedures such as paying
bills, checking balances,
enrollment process
How can voice assistants be most useful to students?
VS

13. Student Lounges Libraries Student Dormitories
Common Areas
What places on campus would you want voice enabled?
Voice-Enabled Campus Environments
Students suggest public places on campus where they congregate socially to
be voice enabled

14. Thank you!
Garrick Gauch
garrick@madvalleylabs.com