- InCast is a platform that connects brands to digital influencers in Brazil, where influencer marketing is a growing market but platforms are lacking. - It has direct relationships with top brands and influencers in Brazil and the US. InCast can generate 12-20% commissions per transaction by matching brands to influencers for campaigns. - Brazil is a large market for digital advertising and ecommerce that is still growing rapidly, yet there are few competitors for InCast's platform in Brazil. InCast aims to be the leading platform for top and niche influencers in Brazil.

1. Social Media Influencer
Platform for Brazil
incast.me

2. we connect brands to digital influencers in Brazil

3. ✓Brands are challenged finding targeted influencers in Brazil
✓No platform in Brazil offers influencer targeting from all Social Networks
✓We have direct relationships with top brands in Brazil and US
✓We have direct relationships with top influencers in Brazil
✓We can generate 12% to 20% commissions – per transaction
✓inCast will be the go-to platform for all top and niche influencers in Brazil
OPPORTUNITY IN BRAZIL

4. Why Brazil?
• Digital Advertising Market: U$3B (Growing at 10% per year)
• Value of Entertainment & Media Market: U$40B
• Ecommerce transaction volume to reach U$27B by 2018
• Facebook’s 3d biggest market – 90M users
• Very few direct competitors to inCast
High social media adoption
Sources: PWC
Content marketing institute
https://www.statista.com
110M 15M90M 9M31M
Sources:
http://iabbrasil.net/guias-e-pesquisas/mercado/numeros-de-investimento-em-midia-online-2015-2016---ad-spend-brasil
https://www.statista.com/statistics/237781/value-of-the-entertainment-and-media-market-in-brazil/
http://www.pfsweb.com/blog/2016-brazil-ecommerce-market/

5. Profile with social media content1 4
52
PLATFORM
3 6
Campaign management
Reporting
Direct hire
Search niche, age, reach & region
Social media followers

6. Source:
https://www.tapinfluence.com/influencer-marketing-statistics/
KEY FACTS
Influencer marketing content
delivers 11X higher ROI than traditional
forms of digital marketing.
(TapInfluence study with Nielsen
Catalina Solutions, 2016)
49% of people say they rely on
recommendations from influencers when
making purchase decisions. (Twitter and
Annalect, 2016)
73% of Millennials see it as their
responsibility to guide friends, peers,
and family toward smart purchase
decisions. (Fleishman-Hillard PR &
Hearst Magazine)
96% of people believe that the advertising
industry does not act with integrity—69%
of these people attribute their mistrust to
the advertisers’ desire to sell more
effectively. (IPSOS, 2015)

7. Total influencers
22,430
Premium subscribers
(marketplace job seeker)
3%
Reach of inCast influencers
150,000,000+
Where we are today
*Jan. 2017
1,242
Total hiring entities

8. CLIENTS
Results
> 92% recommendations over the mouth
> Intent to purchase 53% higher
> 60 % more engagement
> 11X ROI
> Find unique (non-repeated) audience
> Demographic reach
> Relevant niche
> Authenticity
$100Min 2017
WE HELP TO FIND MICRO-INFLUENCERS
*Content marketing institute
CLIENTS
In progress

9. Direct Hire Transactions
12% - 20%
Education (online courses)
$199+ per course
NEW SERVICES
Content Creation
$5k+
Job seeker Premium Subscription
$19 month

10. instaBRAND IZEA Celebritys Fanbytes inCast Famebit Revfluence
Total influencers 100k 250k 300 - 22k 50k 200k
All Social Media
Influencer
Instagram yes
YouTube
channels
Snap yes yes yes
Capital raised $4M $34.9M $1.5M undisclosed $75K $1.5M undisclosed
Exit IPO *by Google
Year launched 2011 2006 2016 2014 2015 2013 2013
COMPETITION
Brazilian

11. REVENUE FORECAST
2017 $840k
2018 $5.2m
2019 $12m
18% users MOM
Organic Growth
Average campaign budget: $25k - $50k

12. FUNDING RECEIVED
INVESTMENT
Angel Round 1 (2015)
$20K (Startup Rio)
$15K (IEP)
$15k (F&F)
In-kind contributions
$20k AWS Amazon
$10k Send Grid
$100k IBM
$120k Microsoft to 2018
Total : $300,000
Angel Round 2
$ 500k Convertible note 20%
Use of Proceeds
$ 150k R&D
$ 100k Sales Team
$ 150k Marketing
$ 50k Operating Capital
FUNDING RFUNDING NEEDED
R$ 1.6M Brazilian reais

13. TEAM
Rebeca Kaizer
VP of Bus. Development
Casting of 20+Top Digital
Influencers, managed 50+
on DSX directed by Fanta.
Executive @GloboTV.
Software engineer and
architect of software
Co-founder of Fintech
Over 12 years with full-
stack development.
CTO
Sergio Miziara
Took company to NASDAQ
Grew revenues to $60m
Acquired over 300m users
worldwide.
Co-Founder & CMO
Gary Guseinov
Founder / CEO
15+ years in E&M industry
XIX, American Idol, CSI,
Q’Viva/Jennifer Lopez
CSU Business Management,
APMP @Stanford.
Vera Kopp

14. www.incast.me
CONTACT
vera@incast.com.br
US : +1 310.498.403
BR : +55 11.98160.5053
Skype : vkproducer