SlideShare une entreprise Scribd logo
1  sur  17
Télécharger pour lire hors ligne
BY PARKSIDE HOTELS
  ________________________________________________________________________
          P.O BOX 10028, ANAHEIM, CA 92812 USA * 714-442-9620 * (FAX) 714-276-1386
             26 YORK STREET, LONDON W1U 6PZ ENGLAND, UNITED KINGDOM
      E-Mail: info@parksidehotels.com Website: www.parksidehotels.com www.parksidehotelgroup.com
    UNITED STATES – UNITED KINGDOM – PHILLIPINES – QATAR – INDIA - U.A.E ( UNITED ARAB EMIRATES )




        PARKSIDE HOTELS & RESORTS




                         PARKSIDE BRAND




PARKSIDE EGI HOTEL & RESORT          PARKSIDE ALTA HOTEL             PARKSIDE IMPERIAL HOTEL – HUE
LAPU LAPU, CEBU, PHILIPPINES        PRAGUE, CZECH REPUBLIC                  HUE, VIETNAM



  PARKSIDE INN – PARKSIDE HOTEL – PARKSIDE RESORT
     PARKSIDE SUITES – PARKSIDE COLLECTION

                            THISISPARKSIDE.COM



     COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
     PARKSIDE HOTEL LOGO IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
          PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
                                 A PARKSIDE COMPANY
PARKSIDE HOTELS & RESORTS




PARKSIDE HOTELS & RESORTS PROGRAM
            PARKSIDE HOTELS & RESORTS

                                  INDEX
                                                                       P A GE

YOUR CONSORTIUM FOR THE FUTURE TODAY                                    3

PARKSIDE BRANDS                                                         4

PARKSIDE BUSINESS SERVICES                                              5

PARKSIDE RESERVATION SYSTEM                                             6-7

PARKSIDE GLOBAL DISTRIBUTION SYSTEM                                     8 - 10

PARKSIDE FEES / TERMS                                                   11

QUALITY ASSURANCE                                                       12

SIGNAGE / WEBSITES                                                      13

THE WORLD IS COMING TO PARKSIDE                                         14

ADVANTAGES OF JOINING PARKSIDE                                          15

PARKSIDE HOTELS & RESORTS GDS / IDS PROGRAM                             16

SUMMARY OF THE LICENCE AGREEMENT                                        17




 COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
     PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
                            A PARKSIDE COMPANY

                                   2
YOUR CONSORTIUM FOR THE FUTURE TODAY


WHO IS PARKSIDE HOTELS & RESORTS


Parkside Hotels & Resorts division of Parkside Hotel Group started back in 1975 in London,
England. After many years later and changes, Parkside has evolved into the fastest growing
franchise program in the world. Parkside is dedicated to expanding the franchise program
worldwide. Parkside Hotels & Resorts short and long-term goal is to expand the franchise and
focusing on the business needs of the Parkside members. Parkside is made of four sections:
Parkside Inn, Parkside Hotel, Parkside Resort, and Parkside Suites.

Parkside committed to:

          1.   Providing the reservations, marketing, management and member services necessary
               to make Parkside the best price/value membership in the lodging industry.
          2.   Expanding the Parkside brand nationally and worldwide

OUTSTANDING BENEFITS OF PARKSIDE HOTELS

          Reservation referral between hotels
          An efficient toll free numbers service available throughout the United States and Canada
          A professional sales staff in major markets, calling on travel agents and business
          sources
          A professional convention and conference sales department
          Inclusion in “PARKSIDE FASTLINK” – Parkside’s fully automated reservation system
          which requires no equipment purchase or lease on the hotel part
          Use of an industry and consumer trademark recognized for quality
          In house advertising agency to develop cost effective joint advertising campaigns,
          package or custom promotions aimed to build occupancy during off season periods
          Advertising discounts on major travel publications
          Connected to Parkside Central Reservation service and affiliates worldwide
          Advisory and consultation services for our hotels
          Hotel will be listed on the website www.parksidehotels.com for online real-time
          distribution network

WHO OPERATES PARKSIDE HOTELS & RESORTS

The Chief Executive, Brad L. Johnson, directs a highly motivated professional team. Mr. Johnson
was formerly with Europe Hotels as General Manager/Vice President before joining Parkside Hotels
& Resorts. He also has been involved with International sales and marketing activities. The Chief
Executive is responsible for all policy with Parkside Hotels & Resorts.




                                                3
PARKSIDE BRANDS

PARKSIDE INN

These establishments appeal to the traveler seeking more than the basic
accommodations. There are modest enhancements to the overall physical attributes,
design elements, and amenities of the facility typically at a moderate price. These
establishments typically appeal to the budget-minded traveler. They provide
essential, no-frills accommodations. They meet the basic requirements pertaining to
comfort, cleanliness, and hospitality.


PARKSIDE HOTEL

These establishments appeal to the traveler with comprehensive needs. Properties
are multifaceted with a distinguished style, including marked upgrades in the quality
of physical attributes, amenities, and level of comfort provided.


PARKSIDE SUITES

These establishments are upscale in all areas. Accommodations are progressively
more refined and stylish. The physical attributes reflect an obvious enhanced level of
quality throughout. The fundamental hallmarks at this level include an extensive
array of amenities combined with a high degree of hospitality, service, and attention
to detail.


PARKSIDE RESORT

These establishments reflect the characteristics of the ultimate in luxury and
sophistication. Accommodations are first class. The physical attributes are
extraordinary in every manner. The fundamental hallmarks at this level are to
meticulously serve and exceed all guest expectations while maintaining an
impeccable standard of excellence. Many personalized services and amenities
enhance an unmatched level of comfort.

PARKSIDE COLLECTION

These luxury properties are members of an elite group of hotels that exhibit an
exceptionally high degree of service and hospitality. These properties display an
original design, elegant room decor, exceptional dining, and meticulous grounds. The
flawless execution of guest services is the staff's prevailing concern. These superior
properties distinguish themselves with a high level of service and hospitality, as well
as a wide variety of amenities and upscale facilities. A well-integrated design,
stylized room décor, excellent restaurant facilities, and landscaped grounds are all
present. The comfort and convenience of the guest is the staff's prevailing concern.


                                          4
PARKSIDE BUSINESS SERVICES


PRESS AND PUBLIC RELATIONS

Influential exposure in trade, business and public media. We have a professional marketing
department and you will be given opportunities and ideas to gain exposure for your hotel through
Parksides Public Relations activities.

STAYPASS

Staypass is a sales program to individual users of hotel accommodations in large and small
businesses and an increasing number of national corporate members companies. Reservations will
be made direct or via Parkside Central Reservation System. Individuals will present their card at
the hotel upon check-in. All Parkside Hotels offer a minimum10% discount off published rate for
holders of the Staypass Card holders.

BROCHURE FULFILLMENT SERVICES

Parkside maintains a supply of your brochure, and are mailed to travelers requested information
through our toll-free reservation center and requesting information from our website at
www.parksidehotels.com Tour brochures are also available to our other offices.

CONSORTIUM BUYING PROGRAM (CBP)

Parkside Consortium Buying Program (CBP) is in constant contact with supplies of goods and
services to the hotel industry. Role is to save members time by relieving them of the time
consuming hob of negotiation and price and service comparisons, and to use Parkside combined
purchasing power to obtain the most favorable terms possible.

TRAVEL GUIDE

Travel guides are published, featuring descriptions of each Parkside property. Each property will
benefit from the display of your property in all Parkside Worldwide. Only Parkside members can be
listed in the Travel Guide, and additional advertising space may be available to enhance your
extensive listing.

CO-OPERATIVE REGIONAL AND NATIONAL ADVERTISING CAMPAIGNS

Hotels may, on an elective basis, participate in advertising programs, through the Parkside
Advertising Program to increase impact and reduce costs. Parkside Getaway Program which
Parkside printed and distributed over 1.8 million flyers to AAA Offices, Travel Agents, Group Tour
Operators, Parkside International Sales Offices and major business corporate offices.

PARKSIDE TECHNICAL SERVICES

Parkside will assist owner and its interior designer in developing a general decorating concept and
theme for the Hotel and its guest rooms, meeting, conferencing and banqueting facilities; lobby
and other public areas; restaurants and bars and offices. This assistance will include the review of
preliminary plans, the development of functional layouts; review and approval of final plans;
designs, color and lighting schemes; specification and selection of carpeting, wall and floor
coverings; specifications and selection of lighting fixtures, fabrics, drapes and curtains, and
specification and selection of paints and other decorating materials, to be reviewed and streamlined
in line with owners overall approved on scheme of things.



                                                 5
PARKSIDE RESERVATION SYSTEM


PARKSIDE CENTRAL RESERVATION SYSTEM

License is hereby granted the right to participate in the Parkside Central Reservations System
(CRS), during the term of this agreement. Parkside Hotels & Resorts also have reservation offices
around the world that would have representation for each Parkside property. Each property is not
required to purchase any equipment, although a fax machine or a computer for Internet access is
highly recommended. You will benefit from the reservations at your property, available through a
computerized central reservation office. It enables guests to book their complete itinerary with one
phone call. This central toll-free service is a personalized, operator handle calls.

WWW.PARKSIDEHOTELS.COM

www.parksidehotels.com web site is your access to the world. All Parkside Hotels to receive a FREE
web-page with photos for our on-line distribution network, and allow you to update, market and
take reservations from customers on Parksidehotels.com partner sites such as Google, Yahoo
Travel, AOL Travel, Orbitz.com, Travelocity.com, Gotrooms.com, accommodations search engines
and many others.

The website gives you complete control over your contents, rates and availability – 24 hours aday.
Parksidehotels.com is a powerful marketing opportunities to generate reservations.

Parksidehotels.com has partnered with many other front-end destinations, activity and other broad
travel related web-sites to distribute your hotel through multiple channels. We also provide real-
time reservations for sites like Delta.com, Deltavacations.com and others. These types of
partnership are enormous benefits to the hotels on our system.

RESERVATION TECHNOLOGY

Parkside Hotels & Resorts has developed the next generation of reservation services technology
designed to address both the immediate and future needs of the market. The Parkside system is
browser-based which allows our hotels to run any of our applications securely by password via the
internet from anywhere in the world. Employing a SQL database completely redundant hardware
and software, and written in the latest web technology language. Parkside has installed T1 data
line as well as ultra-fast DSL capability insuring that the internet connection and information
exchange is as fast and reliable as possible. Most important to the hotel is the ability to completely
control the information about your hotel in the various distribution systems.

The Parkside system allows the Parkside Hotels to enter descriptive information, room type, rates,
packages and inventory, which can be freely modified and maintained at any time. Parkside is
especially proud of the rate and package to be loaded and maintained.




                                                  6
Parkside GDS ( Global Distribution System ) program provides hotels with a leading CRS system to
connect your hotel to the world’s major GDS. Your property will be connected to over 600,000
travel agents worldwide, using Sabre, Galileo, Worldspan and Amadeus. Travel agents can view
your inventory to make real-time bookings in the certain knowledge that your hotel information is
accurate and up-to-date.




Your hotel will be featured on over 1,700 of the world’s leading hotel-booking internet websites –
which means that your hotel will be bookable by millions of consumers worldwide.




Your hotel’s website is one of your most important sales tools. It is imperative that the booking
engine reflects the high standards of your website and the property itself. G-rez offers a tailormade
booking engine called G-wiz that works seamlessly with your hotel’s website and provides transient
visitors with the ability to make real-time bookings. This ensures hotels a higher look-to-book ratio
to maximise your revenue.



Parkside Hotels & Resorts operates call centers in the US and Europe to provide phone reservations
to all of our hotels from consumers worldwide.




   24 X 7 – Receive bookings from globally situated travel agents 24 x 7.
   Connectivity – Connect seamlessly to the four global distribution systems - Sabre, Galileo,
   Amadeus and Worldspan.
   Market Reach Online - Effective and easy way to market your hotel on the Internet. It is
   extensively used by travel agents and travel websites.
   Coverage - Gain more exposure to agents and travelers through proactive marketing to
   travel agencies, consortia and corporate accounts. Most common booking mechanism for
   consortia and negotiated corporate rates.
   Expand Coverage - Expand reach to corporate and leisure travelers with special programs
   for year-round bookings, and for last-minute reservations.
   Online Distribution Strategy – Opening out your inventory to new online distribution
   channels is an effective method to capture new market share.
   Little maintenance effort required – The information provided to the central reservation
   system for your hotel chain or the representation company is copied automatically to the
   GDS.




                                                  7
PARKSIDE DISTRIBUTION SYSTEM
Global Distribution Systems (GDS)

          Global Distribution Systems (GDS) are the reservation systems used by travel agents to book their air, hotel
          and car reservations. Parkside makes your hotel bookable in the following GDS Systems:

Sabre                          50'000 Travel Agency Locations                                  Americas, EMEA, Asia-Pacific
Amadeus                        67'000 Travel Agency Locations                                  EMEA, Asia-Pacific, Americas
Galileo                        43'000 Travel Agency Locations                                  EMEA, Americas, Asia-Pacifc
Worldspan                      16'000 Travel Agency Locations                                  Americas, EMEA, Asia-Pacific

Internet Distribution Systems (IDS)
          Internet Distribution Systems (IDS) are online travel agents, travel portals, travel search engines/directories,
          online hotel consolidators and airline websites that offer online travel reservation to consumers.

          Important: Parkside cannot guarantee inclusion of your property with all IDS listed. It is upon the IDS to decide
          which properties they include in their site. However, most of our hotels are listed in the following IDS:

Americas

Expedia USA                               Online Travel Agent                                 http://www.expedia.com
Expedia Canada                            Online Travel Agent                                 http://www.expedia.ca
Hotels.com                                Online Hotel Consolidator                           http://www.hotels.com
TravelNow.com                             Online Travel Agent                                 http://www.travelnow.com
turbotrip.com                             Online Travel Agent                                 http://www.turbotrip.com
tripadvisor.com                           Online Travel Search Engine/Directory               http://www.tripadvisor.com
Hotwire                                   Online Travel Agent                                 http://www.hotwire.com
Orbitz                                    Online Travel Agent                                 http://www.orbitz.com
CheapTickets Travel                       Online Travel Agent                                 http://www.cheaptickets.com
Lodging.com                               Online Hotel Consolidator                           http://www.lodging.com
priceline.com                             Online Travel Agent                                 http://www.priceline.com
MyTravelGuide                             Online Travel Search Engine/Directory               http://www.mytravelguide.com
Travelocity                               Online Travel Agent                                 http://www.travelocity.com
Travelocity Canada                        Online Travel Agent                                 http://www.travelocity.ca
World Choice Travel                       Online Travel Agent                                 http://www.worldchoicetravel.com
American Express Travel                   Online Travel Agent                                 http://www.americanexpress-travel.com
HotelsByCity.com                          Online Hotel Consolidator                           http://www.hotelsbycity.com
Cheapfares.com                            Online Travel Agent                                 http://www.cheapfares.com
BestHotel.com                             Online Hotel Consolidator                           http://www.besthotel.com
Yahoo! Travel                             Online Travel Portal                                http://www.travel.yahoo.com
Yahoo! Travel Canada                      Online Travel Portal                                http://ca.travel.yahoo.com
Yahoo! Vjajes Argentina                   Online Travel Portal                                http://ar.travel.yahoo.com
Yahoo! Viagens Brasil                     Online Travel Portal                                http://br.travel.yahoo.com
Yahoo! Viajes Mexico                      Online Travel Portal                                http://mx.travel.yahoo.com
AOL travel                                Online Travel Portal                                http://travel.channel.aol.com
Travel.com                                Online Travel Agent                                 http://www.travel.com
Hotel Hotline                             Online Hotel Consolidator                           http://www.hotelhotline.com
Travelweb                                 Online Hotel Consolidator                           http://www.travelweb.com
HotelLocators                             Online Hotel Consolidator                           http://www.hotellocators.com
TravelToday                               Online Travel Agent                                 http://www.traveltoday.com
Mobil Travel Guide                        Online Travel Agent                                 http://www.mobiltravelguide.com
TravelHERO.com                            Online Travel Agent                                 http://www.travelhero.com
reservtravel                              Online Travel Agent                                 http://www.reservtravel.com
1800USAHotels.com                         Online Hotel Consolidator                           http://www.1800usahotels.com
lowestfare.com                            Online Travel Agent                                 http://www.lowestfare.com
United Airlines                           Airline                                             http://www.united.com
American Airlines                         Airline                                             http://www.aa.com
Northwest Airlines                        Airline                                             http://www.nwa.com
Air Canada                                Airline                                             http://www.aircanada.ca
OneTravel.com                             Online Travel Agent                                 http://www.onetravel.com
DisocuntHotels.com                        Online Travel Agent                                 http://www.discounthotels.com
CheapSeats.com                            Online Travel Agent                                 http://www.cheapseats.com
GoTrump.com                               Online Travel Agent                                 http://www.gotrump.com
Hotels-World.com                          Online Travel Agent                                 hotels-world.com
BestDay.com                               Online Travel Agent                                 bestday.com
Parkside Hotels & Resorts                 Parkside Hotels                                     http://www.parksidehotels.com




                                                              8
Europe

Amadeus (Consumer Site)         Online Travel Agent         http://www.amadeus.net
Expedia UK                      Online Travel Agent         http://www.expedia.co.uk
Expedia Germany                 Online Travel Agent         http://www.expedia.de
Expedia France                  Online Travel Agent         http://www.expedia.fr
Expedia Italy                   Online Travel Agent         http://www.expedia.it
Expedia Netherlands             Online Travel Agent         http://www.expedia.nl
Hotels.com Spain                Online Hotel Consolidator   http://espana.hotels.com
Hotels.com Italy                Online Hotel Consolidator   http://italia.hotels.com
Hotels.com Norway               Online Hotel Consolidator   http://norge.hotels.com
Hotels.com Sweden               Online Hotel Consolidator   http://sverige.hotels.com
Hotels.com Denmark              Online Hotel Consolidator   http://danmark.hotels.com
Hotels.com Finland              Online Hotel Consolidator   http://finland.hotels.com
Hotels.com Netherlands          Online Hotel Consolidator   http://nederland.hotels.com
Hotels.com UK                   Online Hotel Consolidator   http://uk.hotels.com
Hotels.com Germany              Online Hotel Consolidator   http://deutsch.hotels.com
Hotels.com Austria              Online Hotel Consolidator   http://at.hotels.com
Hotels.com Belgium              Online Hotel Consolidator   http://be.hotels.com
Hotels.com France               Online Hotel Consolidator   http://fr.hotels.com
Travelocity UK                  Online Travel Agent         http://www.travelocity.co.uk
reisefeber Norway               Online Travel Agent         http://www.reisefeber.no
rejseeber Denmark               Online Travel Agent         http://www.rejsefeber.dk
resfeber Sweden                 Online Travel Agent         http://www.resfeber.se
travelchannel.de                Online Travel Agent         http://www.travelchannel.de
all-hotels                      Online Hotel Consolidator   http://www.all-hotels.com
Yahoo! Reisen Deutschland       Online Travel Portal        http://de.travel.yahoo.com
Yahoo! Voyages France           Online Travel Portal        http://fr.travel.yahoo.com
Yahoo! Viaggi Italia            Online Travel Portal        http://it.travel.yahoo.com
Yahoo! Viajes Espana            Online Travel Portal        http://es.travel.yahoo.com
priceline UK                    Online Travel Agent         http://www.priceline.co.uk
Hotel.de                        Online Hotel Consolidator   http://www.hotel.de
Accommodation Search Engine     Online Hotel Consolidator   http://www.ase.net
ehotel.de                       Online Hotel Consolidator   http://www.ehotel.de
HotelKey.com                    Online Hotel Consolidator   http://www.hotelkey.com
Guide2Hotel.com                 Online Hotel Consolidator   http://www.guide2hotel.com
Horse21                         Online Hotel Consolidator   http://www.horse21.net
IAPA                            Travel Club                 http://www.iapa.com
RoomPlease                      Online Hotel Consolidator   http://www.roomplease.com
RoomBooker                      Online Hotel Consolidator   http://www.roombooker.com
AllRez.com                      Online Hotel Consolidator   http://www.allrez.com
Alitalia                        Airline                     alitalia.it
Finnair                         Airline                     finnair.com
Austrian Airlines               Airline                     aua.com
TUI Germany                     Online Travel Agent         http://www.tui.de
TUI Hotels                      Online Hotel Consolidator   http://www.tui-hotels.de
Hapagfly                        Online Travel Agent         http://www.hapagfly.com
Opodo UK                        Online Travel Agent         http://www.opodo.co.uk
Opodo France                    Online Travel Agent         http://www.opodo.fr
Opodo Germany                   Online Travel Agent         http://www.opodo.de
Opodo Spain                     Online Travel Agent         http://www.opodo.es
Ventura Italy                   Online Hotel Consolidator   http://www.venturatravel.it
Plus-Hotel.com                  Online Travel Agent         plus-hotel.com
PrimaHotels.com                 Online Travel Agent         primahotels.com
Bookit                          Online Travel Agent         bookit.nl
Direct-Hotels (Place to Stay)   Online Travel Agent         direct-hotels.co.uk
infotel Online                  Travel Agent                infotel.co.uk
HotelinMinute                   Online Travel Agent         hotelinminute.com
Parkside Hotels & Resorts       Parkside Hotels             http://www.parksidehotels.co.uk
Parkside Hotels & Resorts       Parkside Hotels             http://www.parksidehotels.eu




                                                  9
Asia-Pacific

eLong                                    Online Travel Agent                                 http://www.elong.com
tabini Japan                             Online Travel Agent                                 http://www.tabini.com
Zuji Australia                           Online Travel Agent                                 http://www.zuji.com.au
Zuji Hong Kong                           Online Travel Agent                                 http://www.zuji.com.hk/en
Zuji Korea                               Online Travel Agent                                 http://www.nextour.co.kr
Zuji Singapore                           Online Travel Agent                                 http://www.zuji.com.sg
Zuji Taiwan                              Online Travel Agent                                 http://www.zuji.com.tw
Parkside Hotels & Resorts                Parkside Hotels                                     http://www.parksidehotels.com

Parkside Distribution Partners

Yahoo! Travel Australia & NZ             Online Travel Portal                                http://au.travel.yahoo.com
Yahoo! Travel Hong Kong                  Online Travel Portal                                http://hk.travel.yahoo.com
Yahoo! Travel Japan                      Online Travel Portal                                http://travel.yahoo.co.jp
Yahoo! Travel Korea                      Online Travel Portal                                http://kr.travel.yahoo.com
Yahoo! Travel Singapore                  Online Travel Portal                                http://sg.travel.yahoo.com
priceline Hong Kong                      Online Travel Agent                                 http://www.priceline.com.hk
priceline Taiwan                         Online Travel Agent                                 http://www.priceline.com.tw
priceline Singapore                      Online Travel Agent                                 http://www.priceline.com.sg
HotelSpeedy.com                          Online Hotel Consolidator                           http://www.hotelspeedy.com
Travelmall.com                           Online Travel Agent                                 http://www.travelmall.com
AsiaTravelMart.com                       Online Travel Agent                                 http://www.asiatravelmart.com
AsiaTravel                               Online Travel Agent                                 asiatravel.com
Global Res Network                       Online Travel Agent                                 globalresnetwork.com
Bezurk                                   Online Travel Agent                                 bezurk.com/hotels
Parkside Hotels & Resorts                Parkside Hotels                                     http://www.parksidehotels.com

Please note:

Please allow for up to three month for inclusion in some of above listed IDS Systems. While we carefully monitor your
hotel listing, please do contact us should you find your hotel not listed in one of the above IDS systems.

All major Online Travel Agents and Online Hotel Consolidators offer net-rate programs for hotels to participate. Please
contact us for more information if you would like to participate in one of these net-rate programs (require a guaranteed
room allotement and rates to be 30% and more below published rates).




Your Hotel Reservation Yield
Franchised hotel locations have access to all major GDS and ADS channels to increase
visibility to potential guests worldwide. Choose electronic marketing tools and sources
that are best suited to your property location. A variety of Retail and Merchant Model
systems are available through Parkside Hotels & Resorts




                                                            10
MEMBERSHIP FEES & TERMS

FEES

Parkside fees are surprisingly low, during the term of the agreement any extension thereof
commencing with the first month of effective date. Initial license fee that is payable upon executive
of the license agreement is U.S Dollars, if the property is not accepted as Parkside, the total
deposit will be refunded back to the property.

Parkside Hotels & Resorts will charge a continuing royalty. Charge will be imposed with respect to
gross room revenue, hotel restaurant, meeting rooms, functions rooms, gift shop, retail space
rental and other receipts on the Parkside Franchise Program. All terms and conditions are outlined
in the Franchise Agreement.

Said fees shall not be subject to refund, prorating or adjustment in the event of early termination
of this license agreement, whether by election of license, unless otherwise provided hereafter.
Property owner agrees that this is a continuing agreement until terminated as provided for herein
above, and that the owner shall be legally responsible for payment of fees as outlined herein. This
agreement shall be constructed and enforced according to the laws of State of California.

FRANCHISE TERMS

Applicants understand and agree that approval of this application entitles applicant to Franchise of
Parkside Hotels & Resorts. This agreement shall be in effect form the effective date until
terminated by either party as outlined in the franchise agreement. Applicant agrees to continue to
be bound by the terms of this application and agreement for so long as applicant continues to us
either Parkside name or logo, or continues to receive goods or services from Parkside Hotels &
Resorts.

TERMINATION

Parkside may terminate the agreement whenever member fails to meet the standards of operations
and fails to fully cooperate in all facts of the Parkside program, or whenever member breaches any
other clause or condition of this agreement.

NOT TRANSFERABLE

It is understood that this agreement is based solely to the person or firm designated as owner of
the property and that the agreement is personal to the owner. The rights hereunder are not
transferable, and automatically terminate in the event of a sale or transfer of ownership of the
property. At the option of Parkside and upon payment to Parkside of a transfer fee by property,
and/or purchaser, prior to the close of a sale of the property, the agreement will then terminate as
to any liability on the part of the seller of the property and a new agreement will be entered into
with the purchaser to continue the terms of the agreement. Property owner agree to immediately
notify Parkside of any pending changes of ownership.




                                                 11
NOTICES

All notices given by Parkside Hotels & Resorts, under this agreement or otherwise, shall be given to
the owner. Notices to the owner shall constitute notices to each person or entity signing the
application, Any notice given to Parkside under the agreement shall be given in writing to: Parkside
Hotels & Resorts LLC, Attn: Franchise Department, P.O Box 10028, Anaheim, California 92812 USA
or otherwise specified by Parkside Hotels & Resorts LLC.

                                 QUALITY ASSURANCE

QUALITY CONTROL

Parkside means quality and value. Owner understands and agrees that certain standards must be
maintained for the mutual benefits of all membership holders. Each Parkside to furnish and
decorate and facilities in a comfortable and pleasant manner, and to maintain them at all times, in
a clean, orderly and sanitary condition. In order to insure the maintenance or proper standards of
operations, member agrees to submit to once a year inspection, at option of Parkside. It is agreed
that the continuance of this membership shall depend upon passing such inspection. In the event
of an adverse inspection report, the member shall receive a copy of such report, and shall have 90
days from receipt of such copy to correct the report deficiencies and request a re-inspection. If
such deficiencies are not corrected within the 90 days, the member will be subject to immediate
termination by Parkside at its sole discretion.

QUALIFICATIONS

Properties outside/within the United States should be equivalent to AAA, Mobil, AA, RAC rated
standards. If the property is listed in AAA, Mobil, AA, RAC or equivalent then the inspection may be
waived at the option of Parkside. If the property is not listed then an inspection from Parkside may
be scheduled. No minimum rooms are required to be a member of Parkside. Member understands
and agrees that certain standards and qualifications must be maintained for the mutual benefit of
all membership holders.

1. To solicit, cater to and satisfactorily serve all aspects of the traveling public.
2. To fully cooperate with all other members by making reservations at, directing guests to,
   accepting advance reservations form, and generally promoting all other PARKSIDE INNS,
   HOTELS, RESORTS & SUITES in every possible way.
3. In the event of the member participating in any promotion being operated by Parkside, the
   member hereby agrees to abide by the terms and conditions applicable to such promotions.
4. To prominently display in each guest room, and front hall/lobby or near the reception area, in
   the members hotel, and current edition of special events brochures, and current applications of
   Parkside club cards.

GUEST ROOMS

Parkside will not require properties to maintain any inventories that are not standard in the
industry. Parkside will also not require items in the guest rooms to bear the Parkside logo.
However, properties may purchase at their discretion, logo items for use through they local vendor.




                                                12
CONSTRUCTION AND UPGRADING

Prior to execution of the Parkside franchise agreement, the applicant shall submit one set of
professionally prepared drawings and outline specifications to Parkside Hotel & Resorts.

INSURANCE

A copy of members property liability insurance shall be furnished immediately upon acceptance as
a franchise hotel.

                                              SIGNAGE

SIGN

Parkside will list the property in the directory, website and any promotional material the name
“Parkside” will follow by the name of the property. Eg.. “Safari Inn” will be listed as “Parkside Safari
Inn”.

The Parkside sign is warm and welcome sign to an extensive market of domestic and international
travelers. Our logo is a primary selling tool for our members and careful attention is given to the
signage for each new members.

Members may obtain signs locally and all signs must meet Parkside Hotels & Resorts approved
specifications and it is recommended that only durable, high quality, energy-efficient products be
used. Since architectural diversity is a trademark of the Parkside chain, the size placement of your
sign must be carefully considered so that your property is easily identified as a Parkside property.
Our professional will assist members to place new signs, fit existing support structure and when
necessary, design modified signage to comply with local ordinances or zoning restrictions. A
Parkside representative can provide an experienced hand to an independent owner.

WEBSITES                                                          SLOGANS

www.parksidehotels.com                                            Parkside
www.parksidehotelgroup.com                                        Parkside Hotels & Resorts
www.parksidehotels.eu                                             Parkside International
www.parksidehotel.co.uk                                           Come stay with us
www.parksidehotels.in                                             Come stay at Parkside
www.parksideinns.com                                              Where comfort meets Parkside
www.4parkside.com                                                 The world is coming to Parkside
www.parkside.ws                                                   Come stay at Parkside
www.staypass.com                                                  Parkside Getaway Special
www.stayteam.com                                                  Think of a hotel, think Parkside




                                                  13
SERVICE OFFICES: UNITED STATES – UNITED KINGDOM – PHILLIPINES – U.A.E ( UNITED ARAB EMIRATES )

       THE WORLD IS COMING TO PARKSIDETM
Parkside Hotels & Resorts will be placed with as many as 5000 internet travel websites AND the 4 major
airline Global Travel Agency System, your reservation flow will increase substantially, allowing the hotels to
select the clients that best suit your hotel, thus have a steady flow of reservations year round. And your hotel
will also be listed with the Parkside Hotels & Resorts real-time reservations at www.Parksidehotels.com

In the past it was nearly impossible to accomplish the task of listing your hotel on the major travel agency
GDS System, as well prohibitively expensive. Now it’s easy and affordable through the Parkside Hotels &
Resorts.

       Here’s what Parkside Hotels & Resorts does for you:

           1. List your hotel in the Airlines Global Distribution System ( GDS – Apollo / Galileo,
              Amadeus, Sabre and Worldspan ), which will place your hotel on the computer screens
              of more then 600,000 travel agents and travel planners in travel agencies all around
              the world.
           2. You’ll also get your hotel listed on as many as 5000 interactive Internet travel
              reservations website, enabling more than 100 million individual Internet users to find
              your hotel on sites like: Expedia, Travelocity, Lodging.com, Hotwire and Leisure
              Planet.
           3. You also get Live Reservation Capability, Parkside have created a great website
              describing every aspect of your offerings to the traveling public, but to stay
              competitive, you need to offer live, real-time reservations and availability.
           4. GDS System and out of the main stream advertising markets. But, Parkside created
              the solution, through the GDS System a single entry availability update calendar, with
              automated allocation, that you, the hotel owner or manager, can access on a daily
              basis to maintain your availability on a sold out / available basis. This GDS System
              updates all the calendar that feed the GDS System, Travel Agents and Travel Sites
              throughout the world simultaneously.
           5. Each Parkside Hotel will receive it’s own individual GDS code to be used in the
              worldwide distribution.
           6. The fees for this kind of global visibility are only small fraction of what it would
              normally cost to connect your property to these 4 airline system and thousands of
              internet based sites. The reservation fees on the GDS System are based on
              performance based. Parkside places you in as many as 5000 of these sites AND into
              the worldwide travel agency computer system.
           7. Your hotel will also be included in the Parkside website for real-time reservation at
              www.Parksidehotels.com to give you additional exposure.

GDS and third party booking fees, as applicable, will be billed on a monthly basis and are due and payable
upon receipt subject to timely corrections made to the billing based upon no-show, cancellations with the
property or early check-outs. Travel Agents Fees may be billed directly to the property by the travel
agencies/internet booking sites via the reservation confirmation ( refer to IATA number and travel agent name
and address thereon) and member shall timely pay said fees directly to the travel agent/booking site
according to the then applicable industry standard.



              COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
                      PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
                                           A PARKSIDE COMPANY

                                                      14
ADVANTAGES OF JOINING
                           PARKSIDE HOTELS & RESORTS
MORE BUSINESS: The great majority of our converted / new hotels are doing better as Parkside
property.

PARKSIDE CENTRAL RESERVATION SYSTEM (CRS): The Parkside CRS System network
with virtually every travel agency and airline reservation system.

LOW MEMBERSHIP FEES: The initial membership fee’s is the lowest in the industry. Based on
number of rooms at your property.

PARKSIDE WEB-SITE: Your hotel will be listed in the Parkside Web-Site www.Parksidehotels.com
A FREE web page for your property with photo for our on-line real time distribution network.

PARKSIDE GDS / IDS PROGRAM ( GLOBAL DISTRIBUTION SYSTEM ): List your hotel
in the GDS Program for worldwide exposure.

MINIMUM ROOMS: No minimum rooms are required to be a member of Parkside Hotels & Resorts.

MEMBERSHIP TERMS: The terms outlined in the franchise agreement

FOOD & BEVERAGE: Support in the food and beverage areas is given to all Parkside members who
want it.

BEST GRAPHICS & SIGNS: Parkside Hotels & Resorts graphics are bright, fresh and very
versatile. A Parkside Hotels & Resorts sign available for your hotel entrance or for your reception or front
office desk.

NO STRUCTURAL CHANGES: Architectural, mechanical and structural changes are never required
to become a member of Parkside Hotels & Resorts.

ADVERTISING SUPPORT: Customized local, National and International advertising for use by
members, at member’s discretion.

PARKSIDE INSPECTIONS: In order to insure the maintenance of proper standard of operations,
members agree to submit to once a year inspection at the option of Parkside Hotels & Resorts.

PARKSIDE HOTELS & RESORTS TRAVEL GUIDE: Parkside Hotels & Resorts Travel Guide
featuring description of each Parkside property worldwide.




              COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
                      PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
                                                A PARKSIDE COMPANY

                                                       15
PARKSIDE HOTELS & RESORTS
                        PARKSIDE GDS PROGRAM
                               ( GLOBAL DISTRIBUTION SYSTEM )

        WELCOME TO THE FUTURE OF RESERVATION TECHNOLOGY
         We Provide Full Service Global Distribution Representation
             Bookings Are Available for YOUR Property NOW
                           Get your full share of the Reservations
        All Major GDS Systems and Internet Travel Sites Represented
          GDS Travel Agent Systems                         Internet Travel System
              Sabre ( US, CA, EU )                          Parkside Hotels ( 4Parkside.com )
              Amadeus ( AU, EU, SA, US )                    Travelocity ( Sabre )
              Apollo ( US, CA )                             Expedia ( WorldSpan )
              Galileo ( AU, EU, NZ )                        TravelNow ( Sabre )
              Abacus ( South East Asia )                    Orbitz ( Pegasus )
              WorldSpan ( EU, US, Middle East )             AOL Travel ( Sabre )
              System One ( US, Canada )                     Yahoo Travel ( Sabre )
              Pegasus (Online Direct Distribution - ODD)    Lodging.com ( Galileo )
                                                            Travel.com ( Travelnow )
                                                            Travelweb ( Pegasus )
                                                            Cheap Tickets ( Pegasus )
                                                            Hotels.com ( Sabre )
                                                            1,000’s More ( Pegasus )

                                        12 Languages
                                600,000 + Travel Agents
                              120 Major Travel Web Sites
                             1,000’s of smaller Travel Sites
NEW STRATEGIC ALLIANCE
Parkside Hotels & Resorts signs agreement with GDS Representation. The combination of the resources
of the 2 companies brings the highest levels of technology, booking resources and customer service to
levels not experienced before in the leisure hospitality market.

                             THINK OF A HOTEL, THINK PARKSIDETM
             COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
                    PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
                                            A PARKSIDE COMPANY




                                                 16
A SUMMARY OF THE LICENSE AGREEMENT
This is a summary of Parkside Hotels & Resorts License Agreement, not a legal document, prior to submitting your
application and signing the actual agreement, read and understand that entire document. It presents in detail the specific
performance standards and obligations to which both Parkside Hotels & Resorts and you are agreeing.

Parkside Hotels & Resorts are not to be considered as joint ventures, partners, agents or fiduciaries. The license agreement
grants you the right to a non-exclusive license to use the system in the operations of one hotel at a specified location. The
following summarizes certain costs, benefits and obligations with participating in the Parkside Hotels & Resorts system.

      TERMS:

               The term of the agreement is outlined in the franchise agreement.
               Mutual rights to terminate is outlined in the franchise agreement

      YOUR OBLIGATION TO THE SYSTEM:

               Maintain and operate your property as a first class facility at all times
               Comply with the rules and regulations of the system, as well as all local, state and federal laws, rules
               and regulations applicable to the licensed property.
               Operate the licensed property exclusively under the name agreed to with all required signs and other
               proprietary marks meeting specifications prescribed by Parkside Hotels & Resorts.
               Participate in the system and make and accept reservations in accordance with the rules and
               regulations, and all other procedures promulgated or published by Parkside Hotels & Resorts.
               Maintain specified level of liability insurance. Adequate protection makes good business sense.

      PARKSIDE HOTELS & RESORTS OBLIGATION TO YOU:

               Provide detailed manuals dealing with property operations, marketing, reservations and
               administration.
               Licensee is hereby granted the right to participate in the Parkside Central Reservations System
               (CRS)
               Provide lowest fees of any full-service chain.
               Provide regular mailings to the Travel Trade, Institute of Travel Managers and Guild of Business
               Travel Agents.
               List the licensed property in a travel directory published by Parkside Hotels & Resorts.
               Provide consultation, at reasonable times with Parkside Hotels & Resorts personnel in hotel
               development, design, purchasing, operations, training, administration, sales, advertising, marketing
               and reservations.
               Parkside Central Reservations System – a central toll-free service
               Your hotel will be listed in the Parkside Hotels & Resorts web-site www.parksidehotels.com a web
               page for your property with photos for online real-time distribution network.


      Copyright © 2011 Parkside Hotels & Resorts LLC. All Rights Reserved. Parkside, Our Experience Your Success, Parkside Hotels &
      Resorts and Come Stay With Us are registered trademarks of Parkside Hotels & Resorts LLC. Usage of any content of this Web site,
      including text, logos and trademarks, is prohibited without prior written permission from Parkside Hotels & Resorts LLC. PO Box
      10028, Anaheim, California USA Phone: 714.442.9620 Fax: 714.276.1386 www.parksidehotels.com * info@parksidehotels.com

              COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE
                        PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS
                                                A PARKSIDE COMPANY
        Updated May 1, 2011


                                                               17

Contenu connexe

Similaire à Parkside Hotels & Resorts - Brand

Park Inn Business Development Brief
Park  Inn  Business  Development  BriefPark  Inn  Business  Development  Brief
Park Inn Business Development BriefUshouldsendit2
 
Park inn business development brief
Park inn business development briefPark inn business development brief
Park inn business development briefUshouldsendit2
 
Hotel business-plan-sample
Hotel business-plan-sampleHotel business-plan-sample
Hotel business-plan-sampleshaher bano
 
ZOO_DIGITAL_300414 HR
ZOO_DIGITAL_300414 HRZOO_DIGITAL_300414 HR
ZOO_DIGITAL_300414 HRLars Clausen
 
The Amazing Ways Carnival Cruises Is Using IoT and AI To Create Smart Cities ...
The Amazing Ways Carnival Cruises Is Using IoT and AI To Create Smart Cities ...The Amazing Ways Carnival Cruises Is Using IoT and AI To Create Smart Cities ...
The Amazing Ways Carnival Cruises Is Using IoT and AI To Create Smart Cities ...Bernard Marr
 
MEETINGS Big Interview 18-19
MEETINGS Big Interview 18-19MEETINGS Big Interview 18-19
MEETINGS Big Interview 18-19Linda Thompson
 
Rose garden resort 3 (1)
Rose garden resort 3 (1)Rose garden resort 3 (1)
Rose garden resort 3 (1)Shaima Setha
 
Perfect stay - Your Holiday Deals Company
Perfect stay - Your Holiday Deals CompanyPerfect stay - Your Holiday Deals Company
Perfect stay - Your Holiday Deals CompanyThomas Bangert
 
TravelInk'd Brochure
TravelInk'd BrochureTravelInk'd Brochure
TravelInk'd Brochurethinkinkpr
 
2012 SMID-West Conference Book
2012 SMID-West Conference Book2012 SMID-West Conference Book
2012 SMID-West Conference BookBrad Van Houte
 
Hospitality industry green park
Hospitality industry green parkHospitality industry green park
Hospitality industry green parkmarketingdaibs
 
Marketing Mix and Market Targeting Strategies of Radisson hotel
Marketing Mix and Market Targeting Strategies of Radisson hotel Marketing Mix and Market Targeting Strategies of Radisson hotel
Marketing Mix and Market Targeting Strategies of Radisson hotel Sudipta Saha
 
Artificial Intelligence On Cruise Ships – The Fascinating Ways Royal Caribbea...
Artificial Intelligence On Cruise Ships – The Fascinating Ways Royal Caribbea...Artificial Intelligence On Cruise Ships – The Fascinating Ways Royal Caribbea...
Artificial Intelligence On Cruise Ships – The Fascinating Ways Royal Caribbea...Bernard Marr
 

Similaire à Parkside Hotels & Resorts - Brand (20)

Park Inn Business Development Brief
Park  Inn  Business  Development  BriefPark  Inn  Business  Development  Brief
Park Inn Business Development Brief
 
Park inn business development brief
Park inn business development briefPark inn business development brief
Park inn business development brief
 
Hotel business-plan-sample
Hotel business-plan-sampleHotel business-plan-sample
Hotel business-plan-sample
 
ZOO_DIGITAL_300414 HR
ZOO_DIGITAL_300414 HRZOO_DIGITAL_300414 HR
ZOO_DIGITAL_300414 HR
 
VST profile 2018
VST profile 2018VST profile 2018
VST profile 2018
 
The Amazing Ways Carnival Cruises Is Using IoT and AI To Create Smart Cities ...
The Amazing Ways Carnival Cruises Is Using IoT and AI To Create Smart Cities ...The Amazing Ways Carnival Cruises Is Using IoT and AI To Create Smart Cities ...
The Amazing Ways Carnival Cruises Is Using IoT and AI To Create Smart Cities ...
 
MEETINGS Big Interview 18-19
MEETINGS Big Interview 18-19MEETINGS Big Interview 18-19
MEETINGS Big Interview 18-19
 
Rose garden resort 3 (1)
Rose garden resort 3 (1)Rose garden resort 3 (1)
Rose garden resort 3 (1)
 
Perfect stay - Your Holiday Deals Company
Perfect stay - Your Holiday Deals CompanyPerfect stay - Your Holiday Deals Company
Perfect stay - Your Holiday Deals Company
 
Virgin Atlantic
Virgin AtlanticVirgin Atlantic
Virgin Atlantic
 
TravelInk'd Brochure
TravelInk'd BrochureTravelInk'd Brochure
TravelInk'd Brochure
 
TravelInk'd Brochure
TravelInk'd Brochure TravelInk'd Brochure
TravelInk'd Brochure
 
2012 SMID-West Conference Book
2012 SMID-West Conference Book2012 SMID-West Conference Book
2012 SMID-West Conference Book
 
Airwil Organic smart city 1/2 bhk Apartment PPT
Airwil Organic smart city 1/2 bhk Apartment PPTAirwil Organic smart city 1/2 bhk Apartment PPT
Airwil Organic smart city 1/2 bhk Apartment PPT
 
Think Insurtech Saas
Think Insurtech Saas Think Insurtech Saas
Think Insurtech Saas
 
Hospitality industry green park
Hospitality industry green parkHospitality industry green park
Hospitality industry green park
 
P I Infosoft Products
P I Infosoft ProductsP I Infosoft Products
P I Infosoft Products
 
Perks cards
Perks cardsPerks cards
Perks cards
 
Marketing Mix and Market Targeting Strategies of Radisson hotel
Marketing Mix and Market Targeting Strategies of Radisson hotel Marketing Mix and Market Targeting Strategies of Radisson hotel
Marketing Mix and Market Targeting Strategies of Radisson hotel
 
Artificial Intelligence On Cruise Ships – The Fascinating Ways Royal Caribbea...
Artificial Intelligence On Cruise Ships – The Fascinating Ways Royal Caribbea...Artificial Intelligence On Cruise Ships – The Fascinating Ways Royal Caribbea...
Artificial Intelligence On Cruise Ships – The Fascinating Ways Royal Caribbea...
 

Dernier

Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...
Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...
Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...USDAReapgrants.com
 
Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024
Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024
Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024Osisko Gold Royalties Ltd
 
Falcon Invoice Discounting unlock your cash flow potential
Falcon Invoice Discounting unlock your cash flow potentialFalcon Invoice Discounting unlock your cash flow potential
Falcon Invoice Discounting unlock your cash flow potentialFalcon Invoice Discounting
 
Collective Mining | Corporate Presentation - April 2024
Collective Mining | Corporate Presentation - April 2024Collective Mining | Corporate Presentation - April 2024
Collective Mining | Corporate Presentation - April 2024CollectiveMining1
 
Collective Mining | Corporate Presentation | April 2024
Collective Mining | Corporate Presentation | April 2024Collective Mining | Corporate Presentation | April 2024
Collective Mining | Corporate Presentation | April 2024CollectiveMining1
 
Mandalay Resources 2024 April IR Presentation
Mandalay Resources 2024 April IR PresentationMandalay Resources 2024 April IR Presentation
Mandalay Resources 2024 April IR PresentationMandalayResources
 
Q1 Probe Gold Quarterly Update- April 2024
Q1 Probe Gold Quarterly Update- April 2024Q1 Probe Gold Quarterly Update- April 2024
Q1 Probe Gold Quarterly Update- April 2024Probe Gold
 

Dernier (8)

Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...
Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...
Leveraging USDA Rural Development Grants for Community Growth and Sustainabil...
 
Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024
Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024
Osisko Gold Royalties Ltd - Corporate Presentation, April 10, 2024
 
Falcon Invoice Discounting unlock your cash flow potential
Falcon Invoice Discounting unlock your cash flow potentialFalcon Invoice Discounting unlock your cash flow potential
Falcon Invoice Discounting unlock your cash flow potential
 
Collective Mining | Corporate Presentation - April 2024
Collective Mining | Corporate Presentation - April 2024Collective Mining | Corporate Presentation - April 2024
Collective Mining | Corporate Presentation - April 2024
 
Collective Mining | Corporate Presentation | April 2024
Collective Mining | Corporate Presentation | April 2024Collective Mining | Corporate Presentation | April 2024
Collective Mining | Corporate Presentation | April 2024
 
Korea District Heating Corporation 071320 Algorithm Investment Report
Korea District Heating Corporation 071320 Algorithm Investment ReportKorea District Heating Corporation 071320 Algorithm Investment Report
Korea District Heating Corporation 071320 Algorithm Investment Report
 
Mandalay Resources 2024 April IR Presentation
Mandalay Resources 2024 April IR PresentationMandalay Resources 2024 April IR Presentation
Mandalay Resources 2024 April IR Presentation
 
Q1 Probe Gold Quarterly Update- April 2024
Q1 Probe Gold Quarterly Update- April 2024Q1 Probe Gold Quarterly Update- April 2024
Q1 Probe Gold Quarterly Update- April 2024
 

Parkside Hotels & Resorts - Brand

  • 1. BY PARKSIDE HOTELS ________________________________________________________________________ P.O BOX 10028, ANAHEIM, CA 92812 USA * 714-442-9620 * (FAX) 714-276-1386 26 YORK STREET, LONDON W1U 6PZ ENGLAND, UNITED KINGDOM E-Mail: info@parksidehotels.com Website: www.parksidehotels.com www.parksidehotelgroup.com UNITED STATES – UNITED KINGDOM – PHILLIPINES – QATAR – INDIA - U.A.E ( UNITED ARAB EMIRATES ) PARKSIDE HOTELS & RESORTS PARKSIDE BRAND PARKSIDE EGI HOTEL & RESORT PARKSIDE ALTA HOTEL PARKSIDE IMPERIAL HOTEL – HUE LAPU LAPU, CEBU, PHILIPPINES PRAGUE, CZECH REPUBLIC HUE, VIETNAM PARKSIDE INN – PARKSIDE HOTEL – PARKSIDE RESORT PARKSIDE SUITES – PARKSIDE COLLECTION THISISPARKSIDE.COM COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE PARKSIDE HOTEL LOGO IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS A PARKSIDE COMPANY
  • 2. PARKSIDE HOTELS & RESORTS PARKSIDE HOTELS & RESORTS PROGRAM PARKSIDE HOTELS & RESORTS INDEX P A GE YOUR CONSORTIUM FOR THE FUTURE TODAY 3 PARKSIDE BRANDS 4 PARKSIDE BUSINESS SERVICES 5 PARKSIDE RESERVATION SYSTEM 6-7 PARKSIDE GLOBAL DISTRIBUTION SYSTEM 8 - 10 PARKSIDE FEES / TERMS 11 QUALITY ASSURANCE 12 SIGNAGE / WEBSITES 13 THE WORLD IS COMING TO PARKSIDE 14 ADVANTAGES OF JOINING PARKSIDE 15 PARKSIDE HOTELS & RESORTS GDS / IDS PROGRAM 16 SUMMARY OF THE LICENCE AGREEMENT 17 COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS A PARKSIDE COMPANY 2
  • 3. YOUR CONSORTIUM FOR THE FUTURE TODAY WHO IS PARKSIDE HOTELS & RESORTS Parkside Hotels & Resorts division of Parkside Hotel Group started back in 1975 in London, England. After many years later and changes, Parkside has evolved into the fastest growing franchise program in the world. Parkside is dedicated to expanding the franchise program worldwide. Parkside Hotels & Resorts short and long-term goal is to expand the franchise and focusing on the business needs of the Parkside members. Parkside is made of four sections: Parkside Inn, Parkside Hotel, Parkside Resort, and Parkside Suites. Parkside committed to: 1. Providing the reservations, marketing, management and member services necessary to make Parkside the best price/value membership in the lodging industry. 2. Expanding the Parkside brand nationally and worldwide OUTSTANDING BENEFITS OF PARKSIDE HOTELS Reservation referral between hotels An efficient toll free numbers service available throughout the United States and Canada A professional sales staff in major markets, calling on travel agents and business sources A professional convention and conference sales department Inclusion in “PARKSIDE FASTLINK” – Parkside’s fully automated reservation system which requires no equipment purchase or lease on the hotel part Use of an industry and consumer trademark recognized for quality In house advertising agency to develop cost effective joint advertising campaigns, package or custom promotions aimed to build occupancy during off season periods Advertising discounts on major travel publications Connected to Parkside Central Reservation service and affiliates worldwide Advisory and consultation services for our hotels Hotel will be listed on the website www.parksidehotels.com for online real-time distribution network WHO OPERATES PARKSIDE HOTELS & RESORTS The Chief Executive, Brad L. Johnson, directs a highly motivated professional team. Mr. Johnson was formerly with Europe Hotels as General Manager/Vice President before joining Parkside Hotels & Resorts. He also has been involved with International sales and marketing activities. The Chief Executive is responsible for all policy with Parkside Hotels & Resorts. 3
  • 4. PARKSIDE BRANDS PARKSIDE INN These establishments appeal to the traveler seeking more than the basic accommodations. There are modest enhancements to the overall physical attributes, design elements, and amenities of the facility typically at a moderate price. These establishments typically appeal to the budget-minded traveler. They provide essential, no-frills accommodations. They meet the basic requirements pertaining to comfort, cleanliness, and hospitality. PARKSIDE HOTEL These establishments appeal to the traveler with comprehensive needs. Properties are multifaceted with a distinguished style, including marked upgrades in the quality of physical attributes, amenities, and level of comfort provided. PARKSIDE SUITES These establishments are upscale in all areas. Accommodations are progressively more refined and stylish. The physical attributes reflect an obvious enhanced level of quality throughout. The fundamental hallmarks at this level include an extensive array of amenities combined with a high degree of hospitality, service, and attention to detail. PARKSIDE RESORT These establishments reflect the characteristics of the ultimate in luxury and sophistication. Accommodations are first class. The physical attributes are extraordinary in every manner. The fundamental hallmarks at this level are to meticulously serve and exceed all guest expectations while maintaining an impeccable standard of excellence. Many personalized services and amenities enhance an unmatched level of comfort. PARKSIDE COLLECTION These luxury properties are members of an elite group of hotels that exhibit an exceptionally high degree of service and hospitality. These properties display an original design, elegant room decor, exceptional dining, and meticulous grounds. The flawless execution of guest services is the staff's prevailing concern. These superior properties distinguish themselves with a high level of service and hospitality, as well as a wide variety of amenities and upscale facilities. A well-integrated design, stylized room décor, excellent restaurant facilities, and landscaped grounds are all present. The comfort and convenience of the guest is the staff's prevailing concern. 4
  • 5. PARKSIDE BUSINESS SERVICES PRESS AND PUBLIC RELATIONS Influential exposure in trade, business and public media. We have a professional marketing department and you will be given opportunities and ideas to gain exposure for your hotel through Parksides Public Relations activities. STAYPASS Staypass is a sales program to individual users of hotel accommodations in large and small businesses and an increasing number of national corporate members companies. Reservations will be made direct or via Parkside Central Reservation System. Individuals will present their card at the hotel upon check-in. All Parkside Hotels offer a minimum10% discount off published rate for holders of the Staypass Card holders. BROCHURE FULFILLMENT SERVICES Parkside maintains a supply of your brochure, and are mailed to travelers requested information through our toll-free reservation center and requesting information from our website at www.parksidehotels.com Tour brochures are also available to our other offices. CONSORTIUM BUYING PROGRAM (CBP) Parkside Consortium Buying Program (CBP) is in constant contact with supplies of goods and services to the hotel industry. Role is to save members time by relieving them of the time consuming hob of negotiation and price and service comparisons, and to use Parkside combined purchasing power to obtain the most favorable terms possible. TRAVEL GUIDE Travel guides are published, featuring descriptions of each Parkside property. Each property will benefit from the display of your property in all Parkside Worldwide. Only Parkside members can be listed in the Travel Guide, and additional advertising space may be available to enhance your extensive listing. CO-OPERATIVE REGIONAL AND NATIONAL ADVERTISING CAMPAIGNS Hotels may, on an elective basis, participate in advertising programs, through the Parkside Advertising Program to increase impact and reduce costs. Parkside Getaway Program which Parkside printed and distributed over 1.8 million flyers to AAA Offices, Travel Agents, Group Tour Operators, Parkside International Sales Offices and major business corporate offices. PARKSIDE TECHNICAL SERVICES Parkside will assist owner and its interior designer in developing a general decorating concept and theme for the Hotel and its guest rooms, meeting, conferencing and banqueting facilities; lobby and other public areas; restaurants and bars and offices. This assistance will include the review of preliminary plans, the development of functional layouts; review and approval of final plans; designs, color and lighting schemes; specification and selection of carpeting, wall and floor coverings; specifications and selection of lighting fixtures, fabrics, drapes and curtains, and specification and selection of paints and other decorating materials, to be reviewed and streamlined in line with owners overall approved on scheme of things. 5
  • 6. PARKSIDE RESERVATION SYSTEM PARKSIDE CENTRAL RESERVATION SYSTEM License is hereby granted the right to participate in the Parkside Central Reservations System (CRS), during the term of this agreement. Parkside Hotels & Resorts also have reservation offices around the world that would have representation for each Parkside property. Each property is not required to purchase any equipment, although a fax machine or a computer for Internet access is highly recommended. You will benefit from the reservations at your property, available through a computerized central reservation office. It enables guests to book their complete itinerary with one phone call. This central toll-free service is a personalized, operator handle calls. WWW.PARKSIDEHOTELS.COM www.parksidehotels.com web site is your access to the world. All Parkside Hotels to receive a FREE web-page with photos for our on-line distribution network, and allow you to update, market and take reservations from customers on Parksidehotels.com partner sites such as Google, Yahoo Travel, AOL Travel, Orbitz.com, Travelocity.com, Gotrooms.com, accommodations search engines and many others. The website gives you complete control over your contents, rates and availability – 24 hours aday. Parksidehotels.com is a powerful marketing opportunities to generate reservations. Parksidehotels.com has partnered with many other front-end destinations, activity and other broad travel related web-sites to distribute your hotel through multiple channels. We also provide real- time reservations for sites like Delta.com, Deltavacations.com and others. These types of partnership are enormous benefits to the hotels on our system. RESERVATION TECHNOLOGY Parkside Hotels & Resorts has developed the next generation of reservation services technology designed to address both the immediate and future needs of the market. The Parkside system is browser-based which allows our hotels to run any of our applications securely by password via the internet from anywhere in the world. Employing a SQL database completely redundant hardware and software, and written in the latest web technology language. Parkside has installed T1 data line as well as ultra-fast DSL capability insuring that the internet connection and information exchange is as fast and reliable as possible. Most important to the hotel is the ability to completely control the information about your hotel in the various distribution systems. The Parkside system allows the Parkside Hotels to enter descriptive information, room type, rates, packages and inventory, which can be freely modified and maintained at any time. Parkside is especially proud of the rate and package to be loaded and maintained. 6
  • 7. Parkside GDS ( Global Distribution System ) program provides hotels with a leading CRS system to connect your hotel to the world’s major GDS. Your property will be connected to over 600,000 travel agents worldwide, using Sabre, Galileo, Worldspan and Amadeus. Travel agents can view your inventory to make real-time bookings in the certain knowledge that your hotel information is accurate and up-to-date. Your hotel will be featured on over 1,700 of the world’s leading hotel-booking internet websites – which means that your hotel will be bookable by millions of consumers worldwide. Your hotel’s website is one of your most important sales tools. It is imperative that the booking engine reflects the high standards of your website and the property itself. G-rez offers a tailormade booking engine called G-wiz that works seamlessly with your hotel’s website and provides transient visitors with the ability to make real-time bookings. This ensures hotels a higher look-to-book ratio to maximise your revenue. Parkside Hotels & Resorts operates call centers in the US and Europe to provide phone reservations to all of our hotels from consumers worldwide. 24 X 7 – Receive bookings from globally situated travel agents 24 x 7. Connectivity – Connect seamlessly to the four global distribution systems - Sabre, Galileo, Amadeus and Worldspan. Market Reach Online - Effective and easy way to market your hotel on the Internet. It is extensively used by travel agents and travel websites. Coverage - Gain more exposure to agents and travelers through proactive marketing to travel agencies, consortia and corporate accounts. Most common booking mechanism for consortia and negotiated corporate rates. Expand Coverage - Expand reach to corporate and leisure travelers with special programs for year-round bookings, and for last-minute reservations. Online Distribution Strategy – Opening out your inventory to new online distribution channels is an effective method to capture new market share. Little maintenance effort required – The information provided to the central reservation system for your hotel chain or the representation company is copied automatically to the GDS. 7
  • 8. PARKSIDE DISTRIBUTION SYSTEM Global Distribution Systems (GDS) Global Distribution Systems (GDS) are the reservation systems used by travel agents to book their air, hotel and car reservations. Parkside makes your hotel bookable in the following GDS Systems: Sabre 50'000 Travel Agency Locations Americas, EMEA, Asia-Pacific Amadeus 67'000 Travel Agency Locations EMEA, Asia-Pacific, Americas Galileo 43'000 Travel Agency Locations EMEA, Americas, Asia-Pacifc Worldspan 16'000 Travel Agency Locations Americas, EMEA, Asia-Pacific Internet Distribution Systems (IDS) Internet Distribution Systems (IDS) are online travel agents, travel portals, travel search engines/directories, online hotel consolidators and airline websites that offer online travel reservation to consumers. Important: Parkside cannot guarantee inclusion of your property with all IDS listed. It is upon the IDS to decide which properties they include in their site. However, most of our hotels are listed in the following IDS: Americas Expedia USA Online Travel Agent http://www.expedia.com Expedia Canada Online Travel Agent http://www.expedia.ca Hotels.com Online Hotel Consolidator http://www.hotels.com TravelNow.com Online Travel Agent http://www.travelnow.com turbotrip.com Online Travel Agent http://www.turbotrip.com tripadvisor.com Online Travel Search Engine/Directory http://www.tripadvisor.com Hotwire Online Travel Agent http://www.hotwire.com Orbitz Online Travel Agent http://www.orbitz.com CheapTickets Travel Online Travel Agent http://www.cheaptickets.com Lodging.com Online Hotel Consolidator http://www.lodging.com priceline.com Online Travel Agent http://www.priceline.com MyTravelGuide Online Travel Search Engine/Directory http://www.mytravelguide.com Travelocity Online Travel Agent http://www.travelocity.com Travelocity Canada Online Travel Agent http://www.travelocity.ca World Choice Travel Online Travel Agent http://www.worldchoicetravel.com American Express Travel Online Travel Agent http://www.americanexpress-travel.com HotelsByCity.com Online Hotel Consolidator http://www.hotelsbycity.com Cheapfares.com Online Travel Agent http://www.cheapfares.com BestHotel.com Online Hotel Consolidator http://www.besthotel.com Yahoo! Travel Online Travel Portal http://www.travel.yahoo.com Yahoo! Travel Canada Online Travel Portal http://ca.travel.yahoo.com Yahoo! Vjajes Argentina Online Travel Portal http://ar.travel.yahoo.com Yahoo! Viagens Brasil Online Travel Portal http://br.travel.yahoo.com Yahoo! Viajes Mexico Online Travel Portal http://mx.travel.yahoo.com AOL travel Online Travel Portal http://travel.channel.aol.com Travel.com Online Travel Agent http://www.travel.com Hotel Hotline Online Hotel Consolidator http://www.hotelhotline.com Travelweb Online Hotel Consolidator http://www.travelweb.com HotelLocators Online Hotel Consolidator http://www.hotellocators.com TravelToday Online Travel Agent http://www.traveltoday.com Mobil Travel Guide Online Travel Agent http://www.mobiltravelguide.com TravelHERO.com Online Travel Agent http://www.travelhero.com reservtravel Online Travel Agent http://www.reservtravel.com 1800USAHotels.com Online Hotel Consolidator http://www.1800usahotels.com lowestfare.com Online Travel Agent http://www.lowestfare.com United Airlines Airline http://www.united.com American Airlines Airline http://www.aa.com Northwest Airlines Airline http://www.nwa.com Air Canada Airline http://www.aircanada.ca OneTravel.com Online Travel Agent http://www.onetravel.com DisocuntHotels.com Online Travel Agent http://www.discounthotels.com CheapSeats.com Online Travel Agent http://www.cheapseats.com GoTrump.com Online Travel Agent http://www.gotrump.com Hotels-World.com Online Travel Agent hotels-world.com BestDay.com Online Travel Agent bestday.com Parkside Hotels & Resorts Parkside Hotels http://www.parksidehotels.com 8
  • 9. Europe Amadeus (Consumer Site) Online Travel Agent http://www.amadeus.net Expedia UK Online Travel Agent http://www.expedia.co.uk Expedia Germany Online Travel Agent http://www.expedia.de Expedia France Online Travel Agent http://www.expedia.fr Expedia Italy Online Travel Agent http://www.expedia.it Expedia Netherlands Online Travel Agent http://www.expedia.nl Hotels.com Spain Online Hotel Consolidator http://espana.hotels.com Hotels.com Italy Online Hotel Consolidator http://italia.hotels.com Hotels.com Norway Online Hotel Consolidator http://norge.hotels.com Hotels.com Sweden Online Hotel Consolidator http://sverige.hotels.com Hotels.com Denmark Online Hotel Consolidator http://danmark.hotels.com Hotels.com Finland Online Hotel Consolidator http://finland.hotels.com Hotels.com Netherlands Online Hotel Consolidator http://nederland.hotels.com Hotels.com UK Online Hotel Consolidator http://uk.hotels.com Hotels.com Germany Online Hotel Consolidator http://deutsch.hotels.com Hotels.com Austria Online Hotel Consolidator http://at.hotels.com Hotels.com Belgium Online Hotel Consolidator http://be.hotels.com Hotels.com France Online Hotel Consolidator http://fr.hotels.com Travelocity UK Online Travel Agent http://www.travelocity.co.uk reisefeber Norway Online Travel Agent http://www.reisefeber.no rejseeber Denmark Online Travel Agent http://www.rejsefeber.dk resfeber Sweden Online Travel Agent http://www.resfeber.se travelchannel.de Online Travel Agent http://www.travelchannel.de all-hotels Online Hotel Consolidator http://www.all-hotels.com Yahoo! Reisen Deutschland Online Travel Portal http://de.travel.yahoo.com Yahoo! Voyages France Online Travel Portal http://fr.travel.yahoo.com Yahoo! Viaggi Italia Online Travel Portal http://it.travel.yahoo.com Yahoo! Viajes Espana Online Travel Portal http://es.travel.yahoo.com priceline UK Online Travel Agent http://www.priceline.co.uk Hotel.de Online Hotel Consolidator http://www.hotel.de Accommodation Search Engine Online Hotel Consolidator http://www.ase.net ehotel.de Online Hotel Consolidator http://www.ehotel.de HotelKey.com Online Hotel Consolidator http://www.hotelkey.com Guide2Hotel.com Online Hotel Consolidator http://www.guide2hotel.com Horse21 Online Hotel Consolidator http://www.horse21.net IAPA Travel Club http://www.iapa.com RoomPlease Online Hotel Consolidator http://www.roomplease.com RoomBooker Online Hotel Consolidator http://www.roombooker.com AllRez.com Online Hotel Consolidator http://www.allrez.com Alitalia Airline alitalia.it Finnair Airline finnair.com Austrian Airlines Airline aua.com TUI Germany Online Travel Agent http://www.tui.de TUI Hotels Online Hotel Consolidator http://www.tui-hotels.de Hapagfly Online Travel Agent http://www.hapagfly.com Opodo UK Online Travel Agent http://www.opodo.co.uk Opodo France Online Travel Agent http://www.opodo.fr Opodo Germany Online Travel Agent http://www.opodo.de Opodo Spain Online Travel Agent http://www.opodo.es Ventura Italy Online Hotel Consolidator http://www.venturatravel.it Plus-Hotel.com Online Travel Agent plus-hotel.com PrimaHotels.com Online Travel Agent primahotels.com Bookit Online Travel Agent bookit.nl Direct-Hotels (Place to Stay) Online Travel Agent direct-hotels.co.uk infotel Online Travel Agent infotel.co.uk HotelinMinute Online Travel Agent hotelinminute.com Parkside Hotels & Resorts Parkside Hotels http://www.parksidehotels.co.uk Parkside Hotels & Resorts Parkside Hotels http://www.parksidehotels.eu 9
  • 10. Asia-Pacific eLong Online Travel Agent http://www.elong.com tabini Japan Online Travel Agent http://www.tabini.com Zuji Australia Online Travel Agent http://www.zuji.com.au Zuji Hong Kong Online Travel Agent http://www.zuji.com.hk/en Zuji Korea Online Travel Agent http://www.nextour.co.kr Zuji Singapore Online Travel Agent http://www.zuji.com.sg Zuji Taiwan Online Travel Agent http://www.zuji.com.tw Parkside Hotels & Resorts Parkside Hotels http://www.parksidehotels.com Parkside Distribution Partners Yahoo! Travel Australia & NZ Online Travel Portal http://au.travel.yahoo.com Yahoo! Travel Hong Kong Online Travel Portal http://hk.travel.yahoo.com Yahoo! Travel Japan Online Travel Portal http://travel.yahoo.co.jp Yahoo! Travel Korea Online Travel Portal http://kr.travel.yahoo.com Yahoo! Travel Singapore Online Travel Portal http://sg.travel.yahoo.com priceline Hong Kong Online Travel Agent http://www.priceline.com.hk priceline Taiwan Online Travel Agent http://www.priceline.com.tw priceline Singapore Online Travel Agent http://www.priceline.com.sg HotelSpeedy.com Online Hotel Consolidator http://www.hotelspeedy.com Travelmall.com Online Travel Agent http://www.travelmall.com AsiaTravelMart.com Online Travel Agent http://www.asiatravelmart.com AsiaTravel Online Travel Agent asiatravel.com Global Res Network Online Travel Agent globalresnetwork.com Bezurk Online Travel Agent bezurk.com/hotels Parkside Hotels & Resorts Parkside Hotels http://www.parksidehotels.com Please note: Please allow for up to three month for inclusion in some of above listed IDS Systems. While we carefully monitor your hotel listing, please do contact us should you find your hotel not listed in one of the above IDS systems. All major Online Travel Agents and Online Hotel Consolidators offer net-rate programs for hotels to participate. Please contact us for more information if you would like to participate in one of these net-rate programs (require a guaranteed room allotement and rates to be 30% and more below published rates). Your Hotel Reservation Yield Franchised hotel locations have access to all major GDS and ADS channels to increase visibility to potential guests worldwide. Choose electronic marketing tools and sources that are best suited to your property location. A variety of Retail and Merchant Model systems are available through Parkside Hotels & Resorts 10
  • 11. MEMBERSHIP FEES & TERMS FEES Parkside fees are surprisingly low, during the term of the agreement any extension thereof commencing with the first month of effective date. Initial license fee that is payable upon executive of the license agreement is U.S Dollars, if the property is not accepted as Parkside, the total deposit will be refunded back to the property. Parkside Hotels & Resorts will charge a continuing royalty. Charge will be imposed with respect to gross room revenue, hotel restaurant, meeting rooms, functions rooms, gift shop, retail space rental and other receipts on the Parkside Franchise Program. All terms and conditions are outlined in the Franchise Agreement. Said fees shall not be subject to refund, prorating or adjustment in the event of early termination of this license agreement, whether by election of license, unless otherwise provided hereafter. Property owner agrees that this is a continuing agreement until terminated as provided for herein above, and that the owner shall be legally responsible for payment of fees as outlined herein. This agreement shall be constructed and enforced according to the laws of State of California. FRANCHISE TERMS Applicants understand and agree that approval of this application entitles applicant to Franchise of Parkside Hotels & Resorts. This agreement shall be in effect form the effective date until terminated by either party as outlined in the franchise agreement. Applicant agrees to continue to be bound by the terms of this application and agreement for so long as applicant continues to us either Parkside name or logo, or continues to receive goods or services from Parkside Hotels & Resorts. TERMINATION Parkside may terminate the agreement whenever member fails to meet the standards of operations and fails to fully cooperate in all facts of the Parkside program, or whenever member breaches any other clause or condition of this agreement. NOT TRANSFERABLE It is understood that this agreement is based solely to the person or firm designated as owner of the property and that the agreement is personal to the owner. The rights hereunder are not transferable, and automatically terminate in the event of a sale or transfer of ownership of the property. At the option of Parkside and upon payment to Parkside of a transfer fee by property, and/or purchaser, prior to the close of a sale of the property, the agreement will then terminate as to any liability on the part of the seller of the property and a new agreement will be entered into with the purchaser to continue the terms of the agreement. Property owner agree to immediately notify Parkside of any pending changes of ownership. 11
  • 12. NOTICES All notices given by Parkside Hotels & Resorts, under this agreement or otherwise, shall be given to the owner. Notices to the owner shall constitute notices to each person or entity signing the application, Any notice given to Parkside under the agreement shall be given in writing to: Parkside Hotels & Resorts LLC, Attn: Franchise Department, P.O Box 10028, Anaheim, California 92812 USA or otherwise specified by Parkside Hotels & Resorts LLC. QUALITY ASSURANCE QUALITY CONTROL Parkside means quality and value. Owner understands and agrees that certain standards must be maintained for the mutual benefits of all membership holders. Each Parkside to furnish and decorate and facilities in a comfortable and pleasant manner, and to maintain them at all times, in a clean, orderly and sanitary condition. In order to insure the maintenance or proper standards of operations, member agrees to submit to once a year inspection, at option of Parkside. It is agreed that the continuance of this membership shall depend upon passing such inspection. In the event of an adverse inspection report, the member shall receive a copy of such report, and shall have 90 days from receipt of such copy to correct the report deficiencies and request a re-inspection. If such deficiencies are not corrected within the 90 days, the member will be subject to immediate termination by Parkside at its sole discretion. QUALIFICATIONS Properties outside/within the United States should be equivalent to AAA, Mobil, AA, RAC rated standards. If the property is listed in AAA, Mobil, AA, RAC or equivalent then the inspection may be waived at the option of Parkside. If the property is not listed then an inspection from Parkside may be scheduled. No minimum rooms are required to be a member of Parkside. Member understands and agrees that certain standards and qualifications must be maintained for the mutual benefit of all membership holders. 1. To solicit, cater to and satisfactorily serve all aspects of the traveling public. 2. To fully cooperate with all other members by making reservations at, directing guests to, accepting advance reservations form, and generally promoting all other PARKSIDE INNS, HOTELS, RESORTS & SUITES in every possible way. 3. In the event of the member participating in any promotion being operated by Parkside, the member hereby agrees to abide by the terms and conditions applicable to such promotions. 4. To prominently display in each guest room, and front hall/lobby or near the reception area, in the members hotel, and current edition of special events brochures, and current applications of Parkside club cards. GUEST ROOMS Parkside will not require properties to maintain any inventories that are not standard in the industry. Parkside will also not require items in the guest rooms to bear the Parkside logo. However, properties may purchase at their discretion, logo items for use through they local vendor. 12
  • 13. CONSTRUCTION AND UPGRADING Prior to execution of the Parkside franchise agreement, the applicant shall submit one set of professionally prepared drawings and outline specifications to Parkside Hotel & Resorts. INSURANCE A copy of members property liability insurance shall be furnished immediately upon acceptance as a franchise hotel. SIGNAGE SIGN Parkside will list the property in the directory, website and any promotional material the name “Parkside” will follow by the name of the property. Eg.. “Safari Inn” will be listed as “Parkside Safari Inn”. The Parkside sign is warm and welcome sign to an extensive market of domestic and international travelers. Our logo is a primary selling tool for our members and careful attention is given to the signage for each new members. Members may obtain signs locally and all signs must meet Parkside Hotels & Resorts approved specifications and it is recommended that only durable, high quality, energy-efficient products be used. Since architectural diversity is a trademark of the Parkside chain, the size placement of your sign must be carefully considered so that your property is easily identified as a Parkside property. Our professional will assist members to place new signs, fit existing support structure and when necessary, design modified signage to comply with local ordinances or zoning restrictions. A Parkside representative can provide an experienced hand to an independent owner. WEBSITES SLOGANS www.parksidehotels.com Parkside www.parksidehotelgroup.com Parkside Hotels & Resorts www.parksidehotels.eu Parkside International www.parksidehotel.co.uk Come stay with us www.parksidehotels.in Come stay at Parkside www.parksideinns.com Where comfort meets Parkside www.4parkside.com The world is coming to Parkside www.parkside.ws Come stay at Parkside www.staypass.com Parkside Getaway Special www.stayteam.com Think of a hotel, think Parkside 13
  • 14. SERVICE OFFICES: UNITED STATES – UNITED KINGDOM – PHILLIPINES – U.A.E ( UNITED ARAB EMIRATES ) THE WORLD IS COMING TO PARKSIDETM Parkside Hotels & Resorts will be placed with as many as 5000 internet travel websites AND the 4 major airline Global Travel Agency System, your reservation flow will increase substantially, allowing the hotels to select the clients that best suit your hotel, thus have a steady flow of reservations year round. And your hotel will also be listed with the Parkside Hotels & Resorts real-time reservations at www.Parksidehotels.com In the past it was nearly impossible to accomplish the task of listing your hotel on the major travel agency GDS System, as well prohibitively expensive. Now it’s easy and affordable through the Parkside Hotels & Resorts. Here’s what Parkside Hotels & Resorts does for you: 1. List your hotel in the Airlines Global Distribution System ( GDS – Apollo / Galileo, Amadeus, Sabre and Worldspan ), which will place your hotel on the computer screens of more then 600,000 travel agents and travel planners in travel agencies all around the world. 2. You’ll also get your hotel listed on as many as 5000 interactive Internet travel reservations website, enabling more than 100 million individual Internet users to find your hotel on sites like: Expedia, Travelocity, Lodging.com, Hotwire and Leisure Planet. 3. You also get Live Reservation Capability, Parkside have created a great website describing every aspect of your offerings to the traveling public, but to stay competitive, you need to offer live, real-time reservations and availability. 4. GDS System and out of the main stream advertising markets. But, Parkside created the solution, through the GDS System a single entry availability update calendar, with automated allocation, that you, the hotel owner or manager, can access on a daily basis to maintain your availability on a sold out / available basis. This GDS System updates all the calendar that feed the GDS System, Travel Agents and Travel Sites throughout the world simultaneously. 5. Each Parkside Hotel will receive it’s own individual GDS code to be used in the worldwide distribution. 6. The fees for this kind of global visibility are only small fraction of what it would normally cost to connect your property to these 4 airline system and thousands of internet based sites. The reservation fees on the GDS System are based on performance based. Parkside places you in as many as 5000 of these sites AND into the worldwide travel agency computer system. 7. Your hotel will also be included in the Parkside website for real-time reservation at www.Parksidehotels.com to give you additional exposure. GDS and third party booking fees, as applicable, will be billed on a monthly basis and are due and payable upon receipt subject to timely corrections made to the billing based upon no-show, cancellations with the property or early check-outs. Travel Agents Fees may be billed directly to the property by the travel agencies/internet booking sites via the reservation confirmation ( refer to IATA number and travel agent name and address thereon) and member shall timely pay said fees directly to the travel agent/booking site according to the then applicable industry standard. COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS A PARKSIDE COMPANY 14
  • 15. ADVANTAGES OF JOINING PARKSIDE HOTELS & RESORTS MORE BUSINESS: The great majority of our converted / new hotels are doing better as Parkside property. PARKSIDE CENTRAL RESERVATION SYSTEM (CRS): The Parkside CRS System network with virtually every travel agency and airline reservation system. LOW MEMBERSHIP FEES: The initial membership fee’s is the lowest in the industry. Based on number of rooms at your property. PARKSIDE WEB-SITE: Your hotel will be listed in the Parkside Web-Site www.Parksidehotels.com A FREE web page for your property with photo for our on-line real time distribution network. PARKSIDE GDS / IDS PROGRAM ( GLOBAL DISTRIBUTION SYSTEM ): List your hotel in the GDS Program for worldwide exposure. MINIMUM ROOMS: No minimum rooms are required to be a member of Parkside Hotels & Resorts. MEMBERSHIP TERMS: The terms outlined in the franchise agreement FOOD & BEVERAGE: Support in the food and beverage areas is given to all Parkside members who want it. BEST GRAPHICS & SIGNS: Parkside Hotels & Resorts graphics are bright, fresh and very versatile. A Parkside Hotels & Resorts sign available for your hotel entrance or for your reception or front office desk. NO STRUCTURAL CHANGES: Architectural, mechanical and structural changes are never required to become a member of Parkside Hotels & Resorts. ADVERTISING SUPPORT: Customized local, National and International advertising for use by members, at member’s discretion. PARKSIDE INSPECTIONS: In order to insure the maintenance of proper standard of operations, members agree to submit to once a year inspection at the option of Parkside Hotels & Resorts. PARKSIDE HOTELS & RESORTS TRAVEL GUIDE: Parkside Hotels & Resorts Travel Guide featuring description of each Parkside property worldwide. COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS A PARKSIDE COMPANY 15
  • 16. PARKSIDE HOTELS & RESORTS PARKSIDE GDS PROGRAM ( GLOBAL DISTRIBUTION SYSTEM ) WELCOME TO THE FUTURE OF RESERVATION TECHNOLOGY We Provide Full Service Global Distribution Representation Bookings Are Available for YOUR Property NOW Get your full share of the Reservations All Major GDS Systems and Internet Travel Sites Represented GDS Travel Agent Systems Internet Travel System Sabre ( US, CA, EU ) Parkside Hotels ( 4Parkside.com ) Amadeus ( AU, EU, SA, US ) Travelocity ( Sabre ) Apollo ( US, CA ) Expedia ( WorldSpan ) Galileo ( AU, EU, NZ ) TravelNow ( Sabre ) Abacus ( South East Asia ) Orbitz ( Pegasus ) WorldSpan ( EU, US, Middle East ) AOL Travel ( Sabre ) System One ( US, Canada ) Yahoo Travel ( Sabre ) Pegasus (Online Direct Distribution - ODD) Lodging.com ( Galileo ) Travel.com ( Travelnow ) Travelweb ( Pegasus ) Cheap Tickets ( Pegasus ) Hotels.com ( Sabre ) 1,000’s More ( Pegasus ) 12 Languages 600,000 + Travel Agents 120 Major Travel Web Sites 1,000’s of smaller Travel Sites NEW STRATEGIC ALLIANCE Parkside Hotels & Resorts signs agreement with GDS Representation. The combination of the resources of the 2 companies brings the highest levels of technology, booking resources and customer service to levels not experienced before in the leisure hospitality market. THINK OF A HOTEL, THINK PARKSIDETM COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS A PARKSIDE COMPANY 16
  • 17. A SUMMARY OF THE LICENSE AGREEMENT This is a summary of Parkside Hotels & Resorts License Agreement, not a legal document, prior to submitting your application and signing the actual agreement, read and understand that entire document. It presents in detail the specific performance standards and obligations to which both Parkside Hotels & Resorts and you are agreeing. Parkside Hotels & Resorts are not to be considered as joint ventures, partners, agents or fiduciaries. The license agreement grants you the right to a non-exclusive license to use the system in the operations of one hotel at a specified location. The following summarizes certain costs, benefits and obligations with participating in the Parkside Hotels & Resorts system. TERMS: The term of the agreement is outlined in the franchise agreement. Mutual rights to terminate is outlined in the franchise agreement YOUR OBLIGATION TO THE SYSTEM: Maintain and operate your property as a first class facility at all times Comply with the rules and regulations of the system, as well as all local, state and federal laws, rules and regulations applicable to the licensed property. Operate the licensed property exclusively under the name agreed to with all required signs and other proprietary marks meeting specifications prescribed by Parkside Hotels & Resorts. Participate in the system and make and accept reservations in accordance with the rules and regulations, and all other procedures promulgated or published by Parkside Hotels & Resorts. Maintain specified level of liability insurance. Adequate protection makes good business sense. PARKSIDE HOTELS & RESORTS OBLIGATION TO YOU: Provide detailed manuals dealing with property operations, marketing, reservations and administration. Licensee is hereby granted the right to participate in the Parkside Central Reservations System (CRS) Provide lowest fees of any full-service chain. Provide regular mailings to the Travel Trade, Institute of Travel Managers and Guild of Business Travel Agents. List the licensed property in a travel directory published by Parkside Hotels & Resorts. Provide consultation, at reasonable times with Parkside Hotels & Resorts personnel in hotel development, design, purchasing, operations, training, administration, sales, advertising, marketing and reservations. Parkside Central Reservations System – a central toll-free service Your hotel will be listed in the Parkside Hotels & Resorts web-site www.parksidehotels.com a web page for your property with photos for online real-time distribution network. Copyright © 2011 Parkside Hotels & Resorts LLC. All Rights Reserved. Parkside, Our Experience Your Success, Parkside Hotels & Resorts and Come Stay With Us are registered trademarks of Parkside Hotels & Resorts LLC. Usage of any content of this Web site, including text, logos and trademarks, is prohibited without prior written permission from Parkside Hotels & Resorts LLC. PO Box 10028, Anaheim, California USA Phone: 714.442.9620 Fax: 714.276.1386 www.parksidehotels.com * info@parksidehotels.com COMFORT * VALUE * CONVENIENCE * HOSPITALITY * SERVICE PARKSIDE IS A REGISTERED TRADEMARK OF PARKSIDE HOTELS & RESORTS A PARKSIDE COMPANY Updated May 1, 2011 17