Laundry detergent is a cleaning agent which is used for cleaning laundry. Laundry detergent is manufactured in powder, liquid, or tablets form. They are used to remove dust, dirt, or stain from a cloth. They have different unique selling points such as removing stains, making the clothes brighter or whiter, and proving fragrance. Laundry detergents are used in industries such as hotel, textile industry, restaurant, hospital. Many manufacturers are focused on developing green laundry products, which offer biodegradable components such as coconut oil, natural washing soda, mineral based surfactants, and plant-based enzymes.

1. Global Laundry Detergents Market by Product Types,
Applications, Distribution Channels, and Regions — Global
Industry Analysis, Growth, Share, Size, Trends, and
Forecast 2020–2026
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2. The global laundry detergents market is projected to expand at a substantial
CAGR during the forecast period. This growth is attributed to the increasing
awareness about cleanliness, surging disposable income and, and the rising
penetration of washing machines in the developing economies.
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Laundry detergent is a cleaning agent which is used for cleaning laundry. Laundry
detergent is manufactured in powder, liquid, or tablets form. They are used to
remove dust, dirt, or stain from a cloth. They have different unique selling points
such as removing stains, making the clothes brighter or whiter, and proving
fragrance. Laundry detergents are used in industries such as hotel, textile
industry, restaurant, hospital. Many manufacturers are focused on developing
green laundry products, which offer biodegradable components such as coconut
oil, natural washing soda, mineral based surfactants, and plant-based enzymes.

3. Market Trends, Drivers, Restraints, and Opportunities:
● Rapid urbanization, surging disposable income, and changing lifestyle are some of the
key trends fueling the growth market.
● Increasing awareness about cleanliness, hygiene and benefits provided by the product
is boosting the market growth.
● Owing to low energy consumption, minimizing the need of hot water for washes is
increasing the demand of green laundry detergent.
● Increasing availability of counterfeit products sold by established brands with the rising
prices is hampering the growth of the market.
● Issues regarding the safety of children ingesting these products act as a key restraint
to market growth.
● Globally, the retail space is widening, which is one of the positive trends that is going
to foster the growth of the market during the forecast period. The sales of laundry
detergents through supermarket and hypermarket are also surging the growth of the
market.

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Competitive Landscape:
Major companies in the global laundry detergents market include Unilever Plc
(London, U.K.), Church & Dwight Co. Inc. ( New Jersey, U.S)., Carroll Company
(Texas, U.S.), The Colgate-Palmolive Company (New York, U.S.), Henkel AG &
Company KGaA (Düsseldorf, Germany), Johnson & Johnson (New Jersey, U.S.),
Procter & Gamble (Ohio, U.S.), Kao Corporation (Tokyo, Japan) and Reckitt
Benckiser Group plc (Slough, U. K.) among others.
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market.
● Our report helps readers decipher the current and future constraints in the Laundry
Detergents Market, and help them formulate optimum business strategies to maximize
growth in the market.

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