A simple presentation outlining some of the social media and mobile marketing tools and tactics I would use to target the 14-21 youth market for Greggs plc.

1. Digital marketing & the youth market By Gavin Llewellyn

4. Gavin Llewellyn Digital Marketing and the Youth Market Facebook addresses – not URLs! Companies are increasingly promoting their Facebook addresses in place of website URLs

5. Gavin Llewellyn Digital Marketing and the Youth Market Improvements What is the Facebook page about? Keep fans in the Facebook ‘ zone’ Be SUPER creative Integrate – and grow

6. Gavin Llewellyn Digital Marketing and the Youth Market The raison d’etre There needs to be a clear reason for why the Facebook page exists. Why should users hit the ‘like’ button?

7. Gavin Llewellyn Digital Marketing and the Youth Market The Facebook ‘zone’ Fans don’t want to be sent away from Facebook to an external site. Keep it all ‘in system’.

8. Gavin Llewellyn Digital Marketing and the Youth Market The Facebook ‘zone’ Some excellent examples – both big brand small companies

9. Gavin Llewellyn Digital Marketing and the Youth Market Be SUPER creative! Dominos has a super creative contest, tied to a charity and encourages fans to share with friends!

12. Gavin Llewellyn Digital Marketing and the Youth Market Key achievements Increase Number of ‘ likes’ Improve interaction Increase Consumer feedback

13. Gavin Llewellyn Digital Marketing and the Youth Market Quality > quantity Only quality posts will lead to an increase in impressions, clicks and ultimately conversions

14. Gavin Llewellyn Digital Marketing and the Youth Market Interaction Use a variety of methods to encourage people to interact on Facebook: Polls Contests Q&A Apps Videos

15. Gavin Llewellyn Digital Marketing and the Youth Market Benefits to Greggs Brand awareness Increased loyalty Referrals Increased Sales

17. Gavin Llewellyn Digital Marketing and the Youth Market Improvements Digital loyalty card QR Codes Smartphone app The future Mobile website

20. Gavin Llewellyn Digital Marketing and the Youth Market Smartphone app Mobile apps such as Bakery Story allow users to play games with friends and share scores, photos and buy online money and tokens

21. Gavin Llewellyn Digital Marketing and the Youth Market Smartphone app An app based around recipe ideas, health tips and multi-media information may appeal to an older demographic

22. Gavin Llewellyn Digital Marketing and the Youth Market Digital loyalty card Create a mobile loyalty programme by integrating with FourSquare

23. Gavin Llewellyn Digital Marketing and the Youth Market QR Codes – offline - online Simple, easy to generate barcodes that take mobile users to a mobile optimised site or app

24. Gavin Llewellyn Digital Marketing and the Youth Market The future - Augmented reality See deals, offers and prices in real-time via your smartphone screen!

25. Gavin Llewellyn Digital Marketing and the Youth Market Key achievements Improved loyalty Increased targeted web traffic Campaign integration

26. Gavin Llewellyn Digital Marketing and the Youth Market Benefits to Greggs Return on investment Word-of mouth Increased sales

27. Gavin Llewellyn Digital Marketing and the Youth Market Summary Facebook & mobile are areas of growth Build on existing Facebook presence Mobile will grow in importance

28. Gavin Llewellyn Digital Marketing and the Youth Market Thank you for viewing! What are your digital thoughts and ideas to target the youth market?