This document provides information on MVP Financial's Multi-Product Customer Acquisition Financial Model service for startups and new businesses. The model identifies key drivers and builds them into a robust financial model that shows the path to profitability, how much cash is needed to get there, and key performance indicators to track progress. It can mean the difference between success and failure for 40% of new businesses that fail due to running out of cash. The document outlines features of MVP's model including customer acquisition forecasting, customer value analysis, cost and breakeven analysis, business valuation, sensitivity analysis, and tracking actual performance against the model.

1. MVP Customer Acquisition Financial Model
Starting a New Business can be an exciting and rewarding time. Unfortunately, 60
percent of small businesses cease operating within the first three years. Of all corporate
insolvencies, 44 percent of suffered poor strategic management, 40 percent had inadequate
cash flow or high cash use, while a third suffered from trading losses.
Prepare your business for success
 Engage a business advisor,
 Understand your cash flow and profitability.
Knowledge is Power: There are three key financial indicators for success.
1. What is a customer worth?
2. How much does a customer cost to acquire?
3. How much cash will I need before the business can fund itself?
At MVP Financial, we developed a Multi-Product Customer Acquisition Financial Model
specifically tailored to Start-up businesses or new business ideas. MVP identify the key
drivers to your business and build this into a robust model you can take to banks or
investors.
 We show you the path to profitability.
 We tell you how much cash you need to get there
 We provide the KPI’s to keep you on track (Gold/Platinum packages)
40% of new businesses fail because they run out of cash. Most business owners attempt to
plan their numbers in a spreadsheet and over the year spend more on a spreadsheet that
doesn’t work than a proper working model. A well-built financial model can mean the
difference between success and failure.
Contact Gavin Shearing, MVP Specialist Financial Analyst and On-Demand CFO
directly on 04 2233 1133 or 08 9467 7999
Package Inclusions Silver Gold Platinum
Fixed Price from *depends on options and business. $3950 $5950 $9950
Project Workshop and basic strategy review   
Customer Acquisition Engine   
Customer Value Analysis   
Cost & Breakeven Analysis   
SMART KPI’s  
Bankable Feasibility  
Business Valuation  
Sensitivity Analysis Output  
3 Dimensional Modelling (think data cubes)  
Half Day Strategy Workshop and Summary Report Extra 
Update with actuals from your Accounting Package Extra 
Robust external validation of key assumptions Extra 
Access to our Business Growth Program  
Quarterly model review $295 $295 

2. MVP Customer Acquisition Financial Model
Detailed features of our Financial Model
Our financial model provides new business with the following features and benefits as listed in the
Package Inclusions
1. Customer Acquisition Engine: Our proprietary customer acquisition engine calculates growth
in your customer base through
a. Marketing, manages multiple marketing channels
b. referrals, new sales from existing customers or customer referrals
c. upgrading, and
d. cancellations.
2. Customer value. Through research and consultation we will identify the revenue and expense
drivers for your business and calculate the value of a customer.
3. Customer acquisition cost: we apply knowledge of various industries, research, and detailed
understanding of your customer acquisition process, together with the calculated customer
value, to determine how much you can spend to acquire a customer. This becomes your KPI,
and allows you instant feedback as you invest in marketing, confirming whether you are on trust
for success.
4. Break even analysis: We examine various sales scenarios to identify the least risk path to
profitability. Importantly, we will provide you with insight into how different growth assumptions
and costs impact your business success.
5. Business valuation: At some point you will want to recover your investment, maybe take in
new investors, or sell out and retire (hopefully in style). the model provides you with detailed
understanding of business through all stages of life. This allows evaluation at various points in
the future including calculating value through discounted cash flows or earnings multiple.
6. Bankable Feasibility: Our model provides exactly what your bank or investor needs. We
provide;
a. Single Page Interactive Investment Summary
b. SMART KPI’s
c. Graph Pack for linking to Business Plan or Investor Plan
d. Profit and Loss.
e. Cash Flow Analysis
f. Capex, Tax and Accounting Depreciation
g. Debt and Equity modules
7. Sensitivity Analysis: Our Propriety Sensitivity analysis tool thousands of possible scenarios
to tell you exactly when your business will succeed or fail. We provide an intuitive spinners so
you see what changes to your key assumptions mean to your business.
8. 3 Dimensional Modelling: Do you need to test Multiple Business Cases? Launch a second
product? Test buy/lease options? Double your Marketing spend? Trade-off price with volume?
You can do all of these by creating a new Business case without creating multiple models. Each
Case locks down specific Sensitives within your model significantly reducing time spent.
9. Budget – Actuals Performance: We map your accounting package data to your financial
model and track your performance. We show you volume and price variance so you know
where to focus your energy. We will track your performance against KPI’s and provide
appropriate advice.
10. Business Growth Program: A unique, online program tailored to your business containing
hundreds of strategies you can use to grow your business. MVP will work with our Platinum
members on their Business Growth Action Plan.
11. Model Review: Each quarter we will meet to assist you achieve your growth goals.