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Gimme an F  Understanding the Role of the  Human as Shopper.
Gimme an F:  Background ,[object Object]
Gimme an F:  Background Except this guy, he may actually be a robot…
Gimme an F:  Background ,[object Object]
Gimme an F:  Background Millions of years.   And this is where we landed.
Gimme an F:  Background ,[object Object]
Gimme an F:  Background    Flee
Gimme an F:  Background    Flee     Fight
Gimme an F:  Background    Flee     Fight     Feed
Gimme an F:  Background    Flee     Fight     Feed     F**k
POP displays mean nothing if they aren’t  part of a larger strategy.
Let’s take a second to brush up  on evolution.
[object Object],Gimme an F:  Evolution
Sorry.  Had to.  Gimme an F:  Evolution
[object Object],[object Object],Gimme an F:  Evolution
Always good for a response.  Gimme an F:  Evolution
[object Object],[object Object],[object Object],Gimme an F:  Evolution
Wait, how many different pasta combinations are  there at  Olive Garden!?  Gimme an F:  Evolution
[object Object],[object Object],[object Object],[object Object],Gimme an F:  Evolution
He hates being offered additional services at Jiffy Lube, too.  Gimme an F:  Evolution
Why do we crave what’s bad for us?
Exhibit A:
[object Object],[object Object],Gimme an F:  Evolution
Gimme an F: Evolution For instance, this has become a symbol for headache
Gimme an F:  Evolution ,[object Object],[object Object],[object Object]
Gimme an F:  Evolution Even with context…
Gimme an F:  Evolution ,[object Object],[object Object],[object Object],[object Object]
Gimme an F:  Evolution Something is off with this picture…
Gimme an F:  Evolution ,[object Object],[object Object]
Gimme an F:  Evolution Small, nomadic  groups following resources…  and signing bonuses.
Gimme an F:  Evolution ,[object Object],[object Object],[object Object]
Gimme an F:  Evolution Beginning of animal domestication.
Gimme an F:  Evolution ,[object Object],[object Object],[object Object],[object Object]
Gimme an F:  Evolution Beginning of livestock manipulation, among other things.
Gimme an F:  Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gimme an F:  Evolution Characterized by complex social controls...   See, the sarcasm is  bi-partisan.
Gimme an F:  Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Complex economies, governmental systems, arts, industrialization… and this guy. Gimme an F:  Evolution
Gimme an F:  Evolution ,[object Object],[object Object],[object Object]
Gimme an F:  Evolution Like the art scene…
Gimme an F:  Evolution The hipster scene…
Gimme an F:  Evolution The pirate scene…
Gimme an F:  Evolution And the rapidly  growing “Anthro-chic”  scene…
Gimme an F:  Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Now, lets look at some opportunities.
92%  of retailers plan to  increase  store openings.  70%  of all purchase decisions are made  in-store. Touching a product increases likelihood of sale by  50% . 68%  of in-store purchases are  impulse  driven. 28%  of shoppers say  seeing  product in-store had more impact on purchase decision than any other media. 100%  of you would still  not  buy Crystal Pepsi.  Gimme an F:  Opportunities
Gimme an F:  Opportunities What it means for your brand  Brands/Retail experiences need to tap into the visceral/emotional, cultural and rational  In-store experience becomes  THE  differentiator Decorating vs. Storytelling
Flight
Gimme an F:  Flight ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gimme an F:  Flight
[object Object],[object Object],[object Object],Gimme an F:  Flight
Gimme an F:  Flight    Embrace it
Gimme an F:  Flight    Embrace it     Reduce it  and create a comforting safe zone.
[object Object],[object Object],[object Object],Gimme an F:  Flight
Gimme an F:  Flight ,[object Object],[object Object]
Gimme an F:  Flight ,[object Object],[object Object],[object Object]
Gimme an F:  Flight ,[object Object],[object Object],[object Object],[object Object]
Gimme an F:  Flight ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fight
[object Object],[object Object],Gimme an F:  Fight
[object Object],[object Object],[object Object],[object Object],Gimme an F:  Fight
[object Object],[object Object],[object Object],Gimme an F:  Fight
Gimme an F:  Fight ,[object Object],[object Object],[object Object],[object Object]
Gimme an F:  Fight ,[object Object],[object Object]
Gimme an F:  Fight ,[object Object],[object Object],[object Object]
Gimme an F:  Fight ,[object Object],[object Object],[object Object],[object Object]
Gimme an F:  Fight ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feed
[object Object],[object Object],[object Object],[object Object],Gimme an F:  Feed
[object Object],[object Object],[object Object],Gimme an F:  Feed
Gimme an F:  Feed ,[object Object],[object Object]
Gimme an F:  Feed ,[object Object],[object Object],[object Object]
Gimme an F:  Feed ,[object Object],[object Object],[object Object],[object Object]
Gimme an F:  Feed ,[object Object],[object Object],[object Object],[object Object],[object Object]
F**k
[object Object],[object Object],[object Object],Gimme an F:  F**k
[object Object],[object Object],[object Object],[object Object],Gimme an F:  F**k
Gimme an F:  F**k ,[object Object],[object Object]
Gimme an F:  F**k ,[object Object],[object Object],[object Object]
Gimme an F:  F**k ,[object Object],[object Object],[object Object],[object Object]
Gimme an F:  F**k ,[object Object],[object Object],[object Object],[object Object],[object Object]
So. What does it all mean?
[object Object],[object Object],[object Object],[object Object],Gimme an F:  The Meaning
This guy. Gimme an F:  The Meaning

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The 4 Fs of retail

  • 1. Gimme an F Understanding the Role of the Human as Shopper.
  • 2.
  • 3. Gimme an F: Background Except this guy, he may actually be a robot…
  • 4.
  • 5. Gimme an F: Background Millions of years. And this is where we landed.
  • 6.
  • 7. Gimme an F: Background  Flee
  • 8. Gimme an F: Background  Flee  Fight
  • 9. Gimme an F: Background  Flee  Fight  Feed
  • 10. Gimme an F: Background  Flee  Fight  Feed  F**k
  • 11. POP displays mean nothing if they aren’t part of a larger strategy.
  • 12. Let’s take a second to brush up on evolution.
  • 13.
  • 14. Sorry. Had to. Gimme an F: Evolution
  • 15.
  • 16. Always good for a response. Gimme an F: Evolution
  • 17.
  • 18. Wait, how many different pasta combinations are there at Olive Garden!? Gimme an F: Evolution
  • 19.
  • 20. He hates being offered additional services at Jiffy Lube, too. Gimme an F: Evolution
  • 21. Why do we crave what’s bad for us?
  • 23.
  • 24. Gimme an F: Evolution For instance, this has become a symbol for headache
  • 25.
  • 26. Gimme an F: Evolution Even with context…
  • 27.
  • 28. Gimme an F: Evolution Something is off with this picture…
  • 29.
  • 30. Gimme an F: Evolution Small, nomadic groups following resources… and signing bonuses.
  • 31.
  • 32. Gimme an F: Evolution Beginning of animal domestication.
  • 33.
  • 34. Gimme an F: Evolution Beginning of livestock manipulation, among other things.
  • 35.
  • 36. Gimme an F: Evolution Characterized by complex social controls... See, the sarcasm is bi-partisan.
  • 37.
  • 38. Complex economies, governmental systems, arts, industrialization… and this guy. Gimme an F: Evolution
  • 39.
  • 40. Gimme an F: Evolution Like the art scene…
  • 41. Gimme an F: Evolution The hipster scene…
  • 42. Gimme an F: Evolution The pirate scene…
  • 43. Gimme an F: Evolution And the rapidly growing “Anthro-chic” scene…
  • 44.
  • 45. Now, lets look at some opportunities.
  • 46. 92% of retailers plan to increase store openings. 70% of all purchase decisions are made in-store. Touching a product increases likelihood of sale by 50% . 68% of in-store purchases are impulse driven. 28% of shoppers say seeing product in-store had more impact on purchase decision than any other media. 100% of you would still not buy Crystal Pepsi. Gimme an F: Opportunities
  • 47. Gimme an F: Opportunities What it means for your brand Brands/Retail experiences need to tap into the visceral/emotional, cultural and rational In-store experience becomes THE differentiator Decorating vs. Storytelling
  • 49.
  • 50.
  • 51.
  • 52. Gimme an F: Flight  Embrace it
  • 53. Gimme an F: Flight  Embrace it  Reduce it and create a comforting safe zone.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59. Fight
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68. Feed
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75. F**k
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82. So. What does it all mean?
  • 83.
  • 84. This guy. Gimme an F: The Meaning

Notes de l'éditeur

  1. - Make a joke about how its in a different language