This business plan summarizes Epic Encounter Laser Tag, an LLC owned by Trevor Baker. The plan outlines the company's mission to provide state-of-the-art gaming, including laser tag and arcade games, backed by excellent customer service. It describes the ownership and organizational structure, with Baker as CEO and a 7-member board of directors. The plan also provides a market analysis of the laser tag industry and Epic Encounter's competitors in the area, and presents a marketing strategy targeting youth and families with promotional efforts including a website, school newspapers, radio ads and magazine placements.

1. Business Plan
Epic Encounter Laser Tag

2. Mission Statement
 Epic Encounter is committed to serving
customers interactive gaming needs by
providing a state of the art facility boasting
Delta Strike laser tag equipment along with
modern arcade, video, and PC games, backed
by exceptional customer service.

3. Organizational Plan
Epic Encounter Laser Tag

4. Ownership Structure
 Limited Liability Company (LLC)
 Single Owner
 Private Company
 Board of Directors (7)

5. Ownership Information
 Individual Entrepreneur
 CEO-Trevor Baker, Chairman
 Background, Retail / Gaming / Management
 Executive Decisions
 Complete Company Oversight
 MBA, Degree in Marketing

6. Board of Directors
 Chief Executive Officer
 Chief Operations Officer
 Chief Financial Officer
 Chief Analytics Officer
 Chief Gaming Officer
 Chief Communications Officer
 Councilor, City Council Member

7. Chief Executive Officer
 Chairman of the Board
 Executive Decisions
 Total Management
 Degree in Business-Administration

8. Chief Operations Officer
 Retail Management Experience
 Marketing
 Sales
 Personnel / Human Resources
 Degree in Business

9. Chief Financial Officer
 Certified Public Accountant
 Financial Planner
 Loans & Investing Advisor
 Accounting
 Degree in Business-Finance

10. Chief Analytics Officer
 Data Acquisition / Processing
 Statistical Data Analysis
 Marketing
 Operations
 Degree in Statistics

11. Chief Gaming Officer
 Industry Proverbial
 Oversees Technology
 Research and Development Lead
 Degree in Game Design / IT

12. Chief Communications Officer
 Secretary
 Company Journalist
 Public Relations
 Press Releases
 Customer Feedback
 Degree in Communications

13. Councilor
 Former or Current City Council Member
 Political Experience Application
 Policy Writing / Development
 Legal Issues
 Degree in Social or Political Science

14. Organizational Structure
Executive Management
(CEO)
Retail Store Management
(COO)
Retail Shift Lead
Advising RSR’s,
Overrides, Reports
to COO
Retail Service Representative
Performs Sales, Assists Customers, Store
Maintenance
Game Assistance Specialist
Manages Laser Tag Matches, Technology
Assistance & Repair
Entry Level

15. What about us?
 Full Service Interactive Gaming Arena
 Laser Tag
 Arcade Games
 Air Hockey / Foosball / Pool
 Internet Gaming LAN
 Concessions

16. Why are we here?
 Company Uniqueness Opportunity
 Serving Gaming Desires
 Satisfaction
 Children
 Teens
 Young Adults

17. Market/Industry Analysis
Epic Encounter Laser Tag

18. The Industry
 Inception – 1980’s
 Inventor – Worlds of Wonder
 Laser Tag Variations
 Outdoor
 Military
 Consumer

19. Indoor Systems

20. Trends/Strategic Opportunities
 Industry Shift
 Target Market
 Facility Amenities
 Incentives
 Customer Recursion
 Outreach

21. Competitors
 Direct
 Ultrazone (Milwaukie, OR)
 Bullwinkles (Wilsonville, OR)
 Laser Tag & Fun (Beaverton, OR)
 Indirect
 Wonderland (Portland, OR)
 Tilt (Portland, OR)

22. How To Compete?
 Distance
 Customer Retention
 Competitive Prices
 Product Depth
 Superior Technology

23. Marketing Plan
Epic Encounter Laser Tag

24. Target Market
 Youth / Young Adults (10-30 years)
 Students
 Males
 Race Equality
 Lower Middle Class+

25. Core Markets
 Birthday Parties
 Groups
 Church Groups
 Youth Organizations
 Day Camps
 Corporate Outings
 Walk-in Traffic

26. SWOT Analysis
 Strengths
 Location
 Weaknesses
 Establishment
 Opportunities
 Creative Events
 Expand Services
 Coalitions
 Threats
 New Competition

27. Marketing Mix
 Product
 Laser Tag Service
 Price
 Comprehensive Brochure
 Place
 Gresham, OR
 Promotion
 Mix Campaign

28. Product
 Services
 Laser Tag
 Internet LAN PC Gaming
 Special Events
 Arcade Games
 Recreational Games
 Concessions

29. Price Brochure
Epic Encounter Laser Tag

30. Price
 Laser Tag Gaming
 1 Game - $6
 2 Games - $11
 3 Games - $15
 Internet Gaming
 1 Hour - $4
 2 Hours - $7
 3 Hours - $10
 Birthday Party
 $200 (12 Participants)

31. Place
 Gresham Station (Division / Eastman Pkwy)
 Plentiful Parking
 Foot Traffic
 Nearby Attractions
 Restaurants
 Shopping
 Schools (Gresham, CAL)
 Tri-Met (BLUE LINE MAX, Division [4] Bus Line)

32. Promotional Mix
 Website
 Email List
 Internet
 Banner Ads
 Search Engines (Yellow Pages / Google / MSN)
 School Newspaper
 Gresham / Centennial / Barlow
 Radio
 94.7 / 100.3 / 107.5
 Clipper Magazine

33. Grand Opening Promo Plan
Epic Encounter Laser Tag

34. Preparation (Timeline)
 Sign Lease January 2009
 Website Goes Live January 2009
 Construction Jan-Mar
 Equipment / Supplies Arrive
 Promotional Plan Execution
 Store Opening April 2009
 Grand Opening Week June 22nd
-27th

35. Promotion
 Website (Jan 2009)
 Email List
 School Newspaper (Spring 2009)
 Advertisement
 Clipper Magazine (Spring 2009)
 Gresham Metro Area
 Radio (May-June 2009)
 Audio Advertisement

36. Gresham Outlook
 Interview
 (Spring 2009)
 Newspaper Article
 Promote June Grand Opening

37. Floor Plan
Epic Encounter Laser Tag

39. Thank You
Trevor Baker