Elevator pitch

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Pranav Bhatnagar

Business

Making an Elevator Pitch The Golden Rules

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Great startups don’t fund themselves. Raising money from investors requires a great pitch, even for experienced founders with significant traction in their startup. There’s a formula for pitching your startup that has helped startup founders raise millions. In short, this formula involves crafting a larger story / narrative, while speaking directly to what investors are looking for and need to know about you, your company, your market, and your plan.

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By giving VCs small bits of info in a specific order (or close to it), they are able to start mentally checking things off of their list. Assuming the idea is sound, they need to see you have done your homework, and that you have a firm understanding of the market, the problem you are solving for that market, the competition in your way and the team who you're proposing can pull it off. Do these things, and you will have made it through the first step of the gauntlet.

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The "elevator" pitch has become cliché and ineffective for many small business owners. It oftens expresses what they do instead of the potential value to the listener, and unfortunately wastes a great selling opportunity. By matching the message to the audience, students will learn to create an effective way to communicate their value in any networking setting. The result will be a focused statement that presents your value to that audience.

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Unless you can communicate your value quickly and in a compelling way, you are letting opportunities pass you by. Would you knowingly give up an opportunity for the perfect job or fantastic assignment? That is what you are doing if you do not have at your fingertips a well-practiced, very brief statement of who you are, what you are up to and what a UNIQUE contribution you make. No matter how experienced and polished we are, most of us from time to time pass up opportunities to let others know who we are and what a unique contribution we make. We fail to get the conversation started which can lead to new positions and assignments. In this webinar, you will actively participate and "log out" with a new statement of who you are and your value. In this session, you will learn: - How to communicate your value in a compelling way in 20 seconds. - Four key questions to answer, to engage anyone anywhere, anytime – in YOU! - To craft, practice and perfect your own Elevator Pitch. - How do to make yourself interesting, memorable and start the conversation, which will open doors for you. Pat Drew’s areas of expertise include top-level coaching, senior team alignment and preparing executives and organizations for transitions. For over twenty years, she has coached executives in the media, pharmaceutical companies, consumer product companies, financial and professional services, real estate, communications, not-for-profit organizations and academia. Pat’s experience in helping executives achieve strong business results was acquired as Director in Human Resources at The New York Times for 20 years, as Manager of Training at the New York Psychiatric Institute of Columbia University and, most recently, with Guttman Development Strategies, a leadership-development firm.

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This is a tutorial for startup live participants and elevator pitch beginners. This guide is designed to convey the essentials of what you need to know, quickly, simply, and in a visual format. Further information about startup live and other events could be found at http://www.starteurope.at For the Russian Version follow this link: http://www.slideshare.net/vitakimov/elevator-pitch-2476053 This slides are available under Creative Commons Attribution 3.0: cc, by

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Elevator pitch

1. Making an Elevator Pitch The Golden Rules

4. Describe Your Target Market

5. How Much Do You Wanna Raise?

Elevator pitch

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