This document summarizes a mini project report by Geethu Varghese. It discusses 5 tasks related to business including having your own business, dream entrepreneur, being a CEO, brand marketing, and a turning point. It then provides details about the Hershey Company, founded in 1894, which is now a global leader in chocolate. It discusses Milton Hershey's vision and how the company has grown. Dr. Dre is identified as the dream entrepreneur due to his success in the music industry and founding Aftermath Entertainment and Beats Electronics. Details are provided about what changes would be made as CEO of THQ, a former video game company. Ideas are outlined for print, television and dream product advertisements. The

1. Mini Project
Report
By:
Geethu Varghese
MBA ‘A’
13MG2110
MASTERS IN BUSINESS ADMINISTRATION

2. TASK
NUMBER
TOPIC
1. IF I HAD A BUSINESS
2. MY DREAM ENTREPRENEUR
3. IF WERE A CEO
4. BRAND SAVY
5. TURNING POINT

6. ABOUT THE HERSHEY COMPANY
 The captivating story of Hershey's spans
nearly a century and a half of industrial
and social change.
 It was in the year 1894 that candy
manufacturer Milton Hershey made the
decision to try adding chocolate coating
to his caramels.
 Calling this new enterprise the Hershey
Chocolate Company, he located it near the
area he had been born, amid the rolling
farmland of Derry Township, PA.
 By the summer of 1905, with the milk
from nearby dairy farms and the spirit of
hard-working local people, his new
factory started turning out delicious milk
chocolate.

7. • The Hershey Company is the largest producer of quality chocolate in
North America and a global leader in chocolate and sugar confectionery.
• Headquartered in Hershey, Pa.
• The Hershey Company has operations throughout the world and
approximately 14,000 employees. With revenues of more than $6 billion.
• Hershey offers confectionery products under more than 80 brand names,
including such iconic brands as HERSHEY'S, REESE'S, HERSHEY'S
KISSES, HERSHEY'S BLISS, HERSHEY'S SPECIAL DARK, KIT
KAT, TWIZZLERS, JOLLY RANCHER and ICE BREAKERS.
• The company is focused on growing its presence in key international
markets such as China and Mexico while continuing to build its
competitive advantage in the United States and Canada.
THE HERSHEY COMPANY

8. TIME LINE OF
The Hershey Company

9. 1876 Milton
starts his
first
chocolate
CRYSTAL A
CARAMELS
HERSHEY’S 1ST CHOCOLATE

11. Milton once said, "If I ever become rich, I
am going to use my money to build schools
to give every boy and girl an opportunity to
get an education." He not only stayed true to
his words, he built a whole infrastructure –
lots of schools, churches, parks and even a
trolley system. Today the city is popularly
called "The Chocolatetown, USA."

12. • Up, Up and Away
• Advertising to the Nation
• E.T. Makes a Good Choice
• Hershey Goes International
• Top of the Charts
THE HERSHEY COMPANY
ENTERS A NEW CENTURY

13. Task – 2
MY DREAM
ENTREPRENEUR

14. DR. DRE

15. ABOUT DR. DRE
• Andre Romelle Young (born February 18, 1965), known by his stage name Dr. Dre, is an
American record producer, rapper and entrepreneur.
• He is the founder and current CEO of Aftermath Entertainment and Beats Electronics.
• In 2011, Dr. Dre was ranked as the third richest figure in the American hip hop scene by
Forbes with a net worth of $250 million.

16. • As a future entrepreneur in the music/entertainment industry and
also a big fan of hip hop music, I thought this was the perfect
opportunity to research about hip hop entrepreneurs and their
different entrepreneurial business ventures.
• The most successful hip hop entrepreneur of 2012 is Dr. Dre!
• He is a perfectionist and is known to train the artists with whom he
records to give flawless performances.
WHY IS DR. DRE MY DREAM
ENTREPRENEUR

18. TASK – 3
If I were a C.E.O

21. • Its name derives from "Toy Head-Quarters" during the time when the
company was a toy manufacturer in the early 1980s.THQ had offices in
North America, Europe and Asia Pacific.
• Founded in 1989 in the United States, the company developed products for
video game consoles, handheld game consoles, as well as for personal
computers and wireless devices.
• The company also held exclusive, long-term licensing agreements with
leading sports and entertainment content creators such as WWE,
Nickelodeon, Disney and Pixar.
• THQ Inc. was a North American developer and publisher of video games
and has been in bankruptcy since December 2012.
• The company began liquidating its assets in January 2013.
ABOUT THQ

22. IF I WAS THE C.E.O OF THQ

23. TASK – 4
Brand Savy

24. 4 A. Print Advertisements:
ADVERTISEMENTS

30. TELEVISION ADVERTISEMENTS
ADVERTISEMENTS

36. Advertisement
4.B DREAM PRODUCT

44. Task-5
Turning Point

45. 1.Global Wealth Grew 7.8% In 2012, Driven By Developing Economies
2.MWCN Announces Over $11B In Transactions In Utah For 2012
3.Russian Life Expectancy Fell In 2012
4.Despite Mobile And Console Competition, PC Gaming Industry Rakes In $20 Billion
During 2012
5.2012: The Year of eSports
6.Foreign Firms Hesitant On China