In Q4 Many companies head into planning mode. This is a process known as AOP which in this case means Annual Operating Planning. AOP provides an adjustable roadmap for the upcoming fiscal year. This plan is built by evaluating prior data for all aspects of the business, including revenue, production, capacity and expense. Setting an AOP requires input from numerous members of an organization, including those in sales, production, marketing, and social media marketing teams. The AOP is the social media marketer’s opportunity to submit expected budget and costs for the year ahead to ensure adequate funding throughout the year to help scale and grow internal social efforts. This Slideshare is your guide to align your AOP and your social efforts. The accompanying blog post can be found here: http://bit.ly/10leXkl