Road Traffic Injuries in Georgia

2. Why do we need friendly roads?
 More than 1 million road traffic casualties
each year
 Eighth leading cause of death globally
 Leading cause of death for people
between 15 and 29 years of age
 Causes a loss of up to 3% of GDP

3. Key causes
 Hazardous road infrastructure (“black spots”)
 Lack of education on safe driving behaviour
 Lack of structured data collection on:
  Local traffic hazards (black spots)
 Seasonal effects
  Causes:
 Speeding
 Alcohol consumption
 Insufficient street lighting
 Etc.
  Seasonal effects
 Accidents
 Causes:
 Speeding
 Alcohol consumption
 Insufficient street lighting
 Etc.
 Best practices

4. Friendly Roads
 A mobile phone and web platform
 Engaging citizens to:
 Report hazardous traffic infrastructure
and accidents in their area (e.g. potholes,
insufficient street lighting, a lack of speed
bumps close to a school etc.), using SMS,
web input, the SafeDrive smartphone
app, email, Twitter and Facebook
 Sign up for SMS and email alerts
notifying them about hazardous traffic

5. How does it work?
 Citizens report using SMS, web
form, SafeDrive smartphone app,
email, Twitter or Facebook
 All reports are automatically
analysed and aggregated
 All reports are displayed on the
SafeDrive web platform:
 Interactive map
 Intuitive data visualizations

6. Friendly Roads web & mobile phone tool

7. How is the data being used?
 Resolution of local hazards –
involving decision makers and
participating citizens
 Analytical reports and solution
of black spots
 Advocating safer roads with
donors, local authorities and citizens

8. Get involved!
 Friendly Roads is being piloted in
Georgia
 Friendly Roads is free and open
source, available to road safety
organizations around the world
 Partnership for Road Safety and
Elva will provide support where
needed