Recruitment Marketing and Advertising is a great way to gain exposure to your employment opportunities. How do you measure the effectiveness? Is it clicks? Impressions? Our webinar will demonstrate the most important measurements in Recruiting. Check it out and contact me if you have questions!

1. Recruitment Marketing Analytics Webinar

2. Do you have the answers to the following:
• Can I track to hire through multiple recruiting channels?
• What is a Post Impression and why is it significant?
• Why is Conversion Pathing essential to media planning?

3. A
N
A
L
Y
T
I
C
S
C A N D I D AT E E N G A G E M E N T F U N N E L
Distribution
Engagement
Conversion
Remarketing
Retention

4. Post-Click Vs Post-Impression
Post-click activities are those which are the actions taken by
candidates after they clicked on the Ad.
Often times, Candidates just view the ad and do not click on the ad
but later on go to the website and take the action – this has been
termed as Post-Impression activities.
P O S T - C L I C K V S P O S T - I M P R E S S I O N

5. • Talent community demographics:
• Size
• Location
• Skills
• Community growth over time
• Email campaign performance
• Opens
• Clicks
• Applications
• Job matching email volume and
performance
Reporting and Metrics
TA L E N T C O M M U N I T Y D E M O G R A P H I C S A N D M E T R I C S

6. Candidate Destinations / Increasing Candidate Engagement
• Apply
• LinkedIn Apply
• Job Search – Company Jobs
• Talent Community
• Social Share
• Similar Jobs
• Video / Audio
M U LT I P L E E N G A G E M E N T O P P O R T U N I T E S

7. Conversion Pathing - Overview
Conversion
Conversion
One of the unique features in our reporting, called the “Conversion Pathing Report”,
allows us to analyze a user’s path of interactions before they apply. This enables
better understanding of a vendor’s contribution to the campaign, even if does not
immediately result to a conversion.
C O N V E R S I O N PAT H I N G

8. Additional Attribution Reporting Features
• Conversion Overview Report
• Comparing Assisted and Unassisted Conversions
• Conversions by Path Length
• Conversion by Time Lag
• Conversion by First Interaction
A D D I T I O N A L M E T R I C S

9. • Media and Email Conversion
• Clicks (Post-impression journey)
• Completed Application
• Hires
• Email Open and Click rate
• Website and Engagement Metrics
• Traffic Sources
• Engagement
• Time on site
• Click paths
• Abandonment
Analytics and ROI Tracking
T R A C K I N G A N D A N A LY T I C S D A S H B O A R D

10. Mobile Metrics & Recommendations
Reviewing Growth and Engagement
Optimization
M O N T H LY M E T R I C S & R E C O M M E N D AT I O N S

11. Process of a New Campaign
Media Plan Review Build Campaign Ad Tag Creation
Ad Tag SubmissionVendor Confirmation
Confirm Data
Generation
Dashboard
Buildout
Internal
Evaluation
Prepare for New Month
M O N T H LY S T R AT E G Y

12. Experience – Ongoing Recruitment Consultation
Strategy – Improve Candidate Experience & Employment Brand
Technology – Increase Engagements With Passive & Active Candidates
Efficiency - Automate Communications, Job Matching & Referrals
Communication – Client Success Manager / Dedicated Point Of Contact
ROI – Improve Budget, Reduce Media Spend & Maximize Current Investment
Why AppVault?