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Platform Revolution

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Pathways for platforms to disrupt traditional industries. Lecture slides from MIT Platform Summit, July 26, 2013. Video available at https://www.youtube.com/watch?v=F-EJrG3J4GQ.

Publié dans : Business
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Platform Revolution

  1. 1. Geoff Parker @g2parker Fellow, MIT Center for Digital Business Professor, Tulane University MIT Platform Summit July 26, 2013 Video at https://www.youtube.com/watch?v=F-EJrG3J4GQ
  2. 2. PlatformRevolution.com Geoffrey G. Parker Marshall W. Van Alstyne Sangeet P. Choudary Published by: WW Norton & Co.
  3. 3. Pipes to Platforms TELCOS/HANDSE T MFRSDEVELOPERS CONSUMERS DEVELOPER S USERS
  4. 4. Platforms Platform User Type 1 User Type 2 • Business and technology building blocks. • Resources used in common; network effects. • Match buyers & suppliers; transact and create value using platform resources.
  5. 5. Disruption Past: News Path: Aggregation; Classified Ad Revenue Problem Solved: Social Curation
  6. 6. Disruption Present: Lodging Path: New Supply Problem Solved: Trust/Insurance
  7. 7. Patterns of Disruption
  8. 8. Patterns of Disruption
  9. 9. Patterns of Disruption
  10. 10. Disruption Present: Education Path: New Supply; Break the Bundle Problem To Solve: Certification
  11. 11. Regulation Wars
  12. 12. Why Now? Many new users!
  13. 13. Why Now? New Behavior
  14. 14. Why Now? Falling costs of entry http://www.bothsidesofthetable.com/2012/05/23/its-morning-in-venture-capital/
  15. 15. The Accidental Platforms
  16. 16. Platforms by design
  17. 17. Many Targets Pattern: Gatekeeper, Supply, Co-creation http://marketingyoucanuse.com • Legal • Education • Finance • Energy • Healthcare • Transportation …
  18. 18. Takeaways • Design with intent • Organize internally • Nurture ecosystems • Create flow and data http://fitdeck.com/connect/bid/93264/The-Sunrise-Start
  19. 19. • Welcome to Platform World • Network Effects • Design Principles • How Platforms Transform Traditional Industries • How to Launch a Successful Platform • Platform Monetization • What Can Platform Users and Partners Do • Platform Governance • Platform Metrics • How Platforms Change Competition and Strategy • Platform Regulation • The Future of Platform World Platform Revolution: WW Norton Publishing, NY Platformrevolution.com

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