2. Project Plan Outline
• Overview
• Market Sizing and Feasibility Analysis
• Products and Services
• Staff and Bios of Principals
• Technology and Infrastructure
• Marketing and Distribution
• Financial Projection
3. Overview
• For the vast majority of the city’s 7.8 million population, Cantonese and
English are their first languages.
• Chinese Mandarin is a “learned” language.
• This poses:
• Challenges: learning Mandarin without a native environment
• Opportunities: creates a sizeable language education demands needs to be
addressed.
4. Overview
• Hong Kong is blessed with a world-class education environment and has a
vibrant expatriate communities of significant size.
• Project Feihong has been running a Chinese Mandarin Tutoring Service
since 2008 using internet telephone and online video chat platform.
• There are currently 40 full-time instructors located in one call center in Yanji,
China. Most of the instructors are college educated.
6. Primary International Schools in HK
• The Bureau of Education of the Hong Kong Government conducted a survey
among primary international schools and published a report in 2012. The
market sizing estimate is based on this report.
• There are currently 41 primary international schools, composed of 9 ESF
schools and 32 private schools.
• Including the pre-school programs, these 41 schools provides 20,579 pupils
space and charges tuition at HK$1.8 billion p.a.
• The average tuition is at HK$87,590 p.a. Converting into hourly rate, this is
equivalent to an hourly tuition rate at $70/School hour.
7. Chinese Mandarin Tutoring Market Size Estimate
• Market Size = Total Primary Tuition X % of Tutoring Service Usage X % of
Chinese Tutoring Usage
HK$1,800 million X 15% X 20% = 54 million p.a.
• Target market share for Project Feihong
• 5% 54 *5%= 2.7 million
• 10% 54*10% = 5.4 million
• 20% 54 *20% = 10.8 million
9. Primary International Schools Rank by Tuition Paid
No. Nationality # of Pupils Tuition Paid in 2012 Avg Tuition Rate Tuition %
1 British 3,319 288,413,846 86,896 20%
2 HK Local 2,769 261,869,002 94,561 18%
3 American 2,118 250,122,450 118,113 17%
4 Canadian 1,407 140,858,172 100,133 10%
5 Australian 1,420 123,822,588 87,169 9%
6 Chinese 709 67,568,346 95,361 5%
7 French 870 65,881,083 75,743 5%
8 Japanese 1,596 64,145,901 40,182 4%
9 Korean 623 51,323,721 82,433 4%
10 Indian 688 50,254,384 73,053 3%
11 German 286 31,806,578 111,119 2%
12 Other 462 29,199,003 63,170 2%
13 Singaporian 258 24,548,000 95,000 2%
Total 16,525 1,449,813,074 87,732 100%
10. Primary International Schools Rank by Average
Tuition Rate
No. Nationality # of Pupils Tuition Paid in 2012 Avg Tuition Rate
1 American 2,118 250,122,450 118,113
2 German 286 31,806,578 111,119
3 Canadian 1,407 140,858,172 100,133
4 Chinese 709 67,568,346 95,361
5 Singaporian 258 24,548,000 95,000
6 HK Local 2,769 261,869,002 94,561
7 Australian 1,420 123,822,588 87,169
8 British 3,319 288,413,846 86,896
9 Korean 623 51,323,721 82,433
10 French 870 65,881,083 75,743
11 Indian 688 50,254,384 73,053
12 Other 462 29,199,003 63,170
13 Japanese 1,596 64,145,901 40,182
Total 16,525 1,449,813,074 87,732
