Gateway to Agile community session on 5/24/2017

1. GATEWAY TO AGILE
Product Discovery

2. THANK YOU

3. GERVAIS, NATE, MOOGSOFT, PANEL
 Gervais Johnson, MATRIX, Director or National Agile
Practice, Empower Agile Adoptions, Transitions and
Transformations, 16 Years IBM tenure / Agile Founding
Member
 Nate Van Dusen, is the Staff Technical Program
manager/Coach at Twitter with18 years of experience
developing processes and ideologies for optimizing
organizations to build great products, achieve business
goals and create happy customers. Thought leader in
Agile software development practices, featured in an
Atlassian customer success story and a range of
publications including the Harvard Business Review.
PANEL: Rob Trivetti, Larry Apke, Ron Lichty, Arun Ramanna, Andrew Grutza

4. • 33 YearsIT Solutions
Experience
• Privately-held, $240M
• Top25 in the U.S
• National Firm with 12 officesacross
the U.S.
• OffshoreServicesin Indiavia Joint
Venture
• Nearshore Services in Monterey
Mexico via Joint Venture
MATRIX
Nearshore Delivery
Center: Monterey Mexico
• ProvideITSolutionsto U.S.companiesandassistIT Professionalswith their careers.
• SolutionsPracticesuccessfullydelivered900+ projectsfor over230 differentclients.
• FlexibleSolutionsDeliveryModels–Onsite,Offshore, Nearshore,Hybrid
• 75+ Recruiterscompany-wide,plus30 OffshoreRecruiters
• 1500+ MATRIXConsultantsonstaff.

5. TWITTER

6. MOOGSOFT DEMO
Steve Burton – VP of Product Marketing

7. GATEWAY TO AGILE ROADMAP

8. PRODUCT DISCOVERY
Agile Ecosystem Thread #3

9. Innovation /
Product Discovery
Design Thinking
Lean UX Canvas
Design Sprints
Workshop/Debrief
Next Event
OUR
AGENDA

10. AGILE ECOSYSTEM
Product
Discovery:
Design Thinking
and Lean UX
Thread

11. COMPLEXITY AND PRODUCT DISCOVERY
 Cynefin is a way to look at organizations and customers in
sense and respond measure
 Cynefin provides a mental understanding of our complex
world and dealing with VUCA
 Developed by Dave Snowden, exIBMer, now Cogntive Edge
founder and part of the SenseMaking solution
 Cyenfin means:
“Habitat” in Welsh, Conveys a sense we all have multiple pasts
of belongings of which we are only partly aware like cultural,
religious, geography, etc…
 Based on Social, Cognitive, and Cultural Science,
emphasizing cultural anthropological thinking an
practices……..Ethnography

12. SENSE MAKING AND SENSE AND RESPOND
 Rejecting idealism and the
myth of the right answer.
 Evidence based strategy
using natural sciences and
humanities
 Complex adaptive
systems theory
 Using cognitive sciences

13. FILTERING NOISE AND INCREASING FOCUS

14. INNOVATION AND IDEAS
Inertia is the residue of past
innovation efforts. Left
unmanaged it consumes the
resources required to fund next
generation innovation.
—Geoffrey Moore

15. TECHNICAL INNOVATION
Architects can drive innovation, mostly
within an Agile team-centric model:
• Teams are in the context of
current implementation
• Teams drive faster innovation
and a broader range of ideas
• IP sprints provide cadence-
based opportunity for innovation
• Hackathon: work on anything
you want so long as it reflects
the business mission

16. CUSTOMER AND PRODUCT INNOVATION
Customer Development is a four-‐step framework developed by Steve
Blank to discover and validate that you have identified the market for
your product, built the right product with features that solve
customers’ needs, tested the correct methods for acquiring and
converting customers with the deployed right resources to scale the
business.

17. PRODUCT DISCOVERY AND LEAN STARTUP

18. PRODUCT DISCOVERY AND LEAN UX
LEAN UX IS PRODUCT DISCOVERY
• Inspired by Lean Startup and Agile
development, it’s the practice of bringing
the true nature of a product to light
faster, in a collaborative, cross-
functional way.
• We work to build a shared
understanding of the customer, their
needs, our proposed solutions and
definition of success.
• We prioritize learning over delivery to
build evidence for our decisions.
A MODERN, BALANCED
TEAM
• Small 3 - 10
• Dedicated
• Self-sufficient
• Autonomous
• Empowered
Strategy
Design

19. PRODUCT DISCOVERY AND CANVAS HELP

20. PRODUCT DISCOVERY AND LEAN UX CANVAS

21. DESIGN THINKING HISTORY
Herbert A. Simon's 1969 book “The
Sciences of the Artificial”, and in design
engineering to Robert McKim's 1973 book
“Experiences in Visual Thinking”, Bryan
Lawson's 1980 book “How Designers
Think”
Peter Rowe's 1987 book Design
Thinking, Rolf Faste expanded on
McKim's work at Stanford University
in the 1980s and 1990s,
teaching "design thinking as a
method of creative action.” Design
thinking was adapted for business
purposes by
Faste's Stanford colleague David M.
Kelley, who founded the design
consultancy IDEO in 1991

22. DESIGN THINKING IN 6 MINUTES

23. INNOVATION IS NOT LIMITED TO DESIGN THINKING
Problems that ar e ill-defined:
both problem a n d solution a r e
unknown a t the beginning. A
large par t of the problem
solving is actually defining the
problem.
And/or tricky: it involves
quite a bit of risk, a s you
a r e leaving the comfort
zone of the organization.
Design thinking (creative,
intuitive, emotional) is not
the ans wer to every single
problem.

24. DECISION CYCLES BASED ON SENSE AND RESPONSE
Renewed popularity with OODA
Loop
Problem Resolution and
Decision Models are based on
the OODA Loop, Steve Blank
expanded

25. PRODUCT DISCOVERY AND DESIGN THINKING

26. PRODUCT DISCOVERY AND PRODUCT DELIVERY

27. GOOGLE VENTURES AND DESIGN THINKING = DESIGN
SPRINTS
Design Sprints are 2 – 5 Days used to
determine the product feasibility or
product requirements.
The goal is to answer critical business
questions using design, prototyping,
and testing ideas with customers.
Uses a mix of Agile and Design
Thinking

28. DESIGN SPRINTS CREATED FOR PRODUCT DISCOVERY

29. DESIGN SPRINTS SIMPLE AND 5 DAYS

30. WORKSHOP
TEAMS

31. DESIGN SPRINTS WORKSHOP – UNDERSTAND STEP
Using the Scenario
Case Study:
1. Define some ideas

32. DESIGN SPRINTS DECIDE STEP

33. DESIGN SPRINTS PROTOTYPE STEP

34. POWER START
• P = Purpose
• O = Outcome
• W = WIIFM
• E = Energize and Engage
• R = Roles/Responsibilities

35. WORKSHOP DEBRIEF
Experiences
Wow Moments
Feelings
Follow-up

36. PANEL
Ask me About Product Discovery

37. GATEWAY TO AGILE
Deconstructing Requirements Next

38. AGILE ECOSYSTEM
Product Discovery and Product
Delivery Success Depends on
Harmonious Alignment of the
Agile EcoSystem

39. DARK AGILE
PATTERNS
Technocentrics
Self-Absorbed
Augmented Reality
Laissez-Faire Grand Unified Theory

40. TECHNOCENTRICS
Too much Focus on Agile
Practices and Tools
Individual Collective
(Limited) Interior

41. SELF-ABSORBED
Too much Focus on Agile
Practices and Tools +
Agile Humanity
All Individual Interior

42. AUGMENTED REALITY
Little or No Focus on
Organization and Culture
& Environment
Individual Collective
(Selective) Interior

43. LAISSEZ-FAIRE
Insufficient Focus or
Alignment Across
Quadrants
Individual + Collective
Interior + Exterior
Minimalist

44. GRAND UNIFIED THEORY
Too Much Focus on Each
Quadrants, No
Synchronicity
Individual + Collective
Interior + Exterior
Extermist

45. GATEWAY TO AGILE
Roadmap and Interests Groups

46. ROADMAP

47. GRAND CHALLENGE
2018 Team to organize and operate
grand challenge
Prize $TBD

48. EVENT COORDINATION
Team to help with
Meetup and Events

49. SPONSOR MANAGEMENT
Team to help with
Sponsors

50. THANK YOU
NEXT: Deconstructing Requirements