This infographic locates some of the most important solutions in CRM and Social CRM on a map and uses publicly available information to explain how they vary in terms of company size, popularity, social media presence, ease of integration, trust factors and mobile applications availability.

1. The Most Important Online CRM
and Social CRM Apps What is CRM and Social CRM Software?
CRM solutions help a business to manage
Web-based CRM and Social CRM apps are key for a good customer customer relationships - the application will
relationship and are popular Software as a Service solutions. automate the CRM process and help you
organize your customer information leaving you
This infographic puts the most important online CRM and SCRM more time to concentrate on strategy.
solutions on a landscape and guides you through your buying
decision making process. CRM tracks all customer information in a
database and allows you to input all interactions
See what are the most important apps and compare how they to better understand your customer needs.
perform in terms of size, popularity, social media presence, mobility,
ease of integration and trust factors. Social CRM solutions provide, apart from
customer management, the ability of interaction
among all users and integrate customer-driven
dynamic channels such as social networks.

2. Contenders
by Aplicor by Desk.com by Autotask Corporation by Brightpearl
by Zestia Ltd by Commence Corporation by Get Satisfaction by 37Signals
by Infusionsoft, Inc. by InsideSales.com by Less Annoying Software by Maximizer Software
by Microsoft Corporation by NetSuite by Nimble by Oracle
by PipelineDeals by Sage Technologies Limited by Salesforce.com by SalesNexus
by SAP by Shoutlet, Inc. by SproutSocial by SugarCRM
by Workbooks by WORKetc by Zendesk by Zoho

3. Kingdom of Customer Relation SproutSocial
Aplicor Online CRM Nimble
Ocean of Customer Relation
Microsoft Dynamics CRM Online Desk.com
SalesNexus Online CRM and Email Marketing
Zoho CRM Get Satisfaction
Capsule
Less Annoying CRM
CRM
WORKetc Shoutlet
Autotask
Commence
Highrise CRM
SAP CRM On demand Workbooks Zendesk
SugarCRM
Hosted CRM Salesforce Infusionsoft
Netsuite CRM+ Maximizer CRM
Sage CRM SOCIAL CRM
Brightpearl PipelineDeals
Oracle CRM OnDemand
CRM / SCRM MIX
Archipelago of the CRM and SCRM Encounter
CRM Mixture SCRM
Traditional CRMs are based on historical data, a Traditional CRM apps that incorporate social Apps that incorporate real-time data which is
one-way engagement model and company elements generated directly from the customer and which
defined processes are based on a two-way engagement model

4. Age and Size of Software Companies This timeline gives you a broad overview
of the age of the software company and
their number of employees.
Small Medium Large Salesforce.com Zendesk
Number of employees
Sprout
37signals Workbooks Social
1999 Get
Oracle NetSuite SugarCRM Satisfaction Nimble
Microsoft 1977 Commence 1998 Less Annoying
Corporation Corporation Zoho Infusionsoft Shoutlet WORKetc Zestia Ltd Software
1975 1988 Maximizer 1996 Autotask Pipeline
SAP Sage Software Corporation SalesNexus Aplicor InsideSales Deals Brightpearl Desk.com
1972 1981 1995
70’s 80’s 90’s 2001 2002 2003 2004 2006 2007 2009
1986 2003
First Contact Management Software was introduced The Web becomes social with MySpace, Delicious, SecondLife and Facebook
1998 1999
First "Multi-Tenant" SaaS Application Founders launch Salesforce.com and “The End of Software” revolution begins

5. Popularity and
Popularity
High Medium Low
Social Media Presence
Social Media
Less
Highrise Aplicor Get Annoying
CRM Online CRM Autotask Brightpearl Commence Desk.com Satisfaction Infusionsoft Hosted CRM CRM
Marketing
Maximizer Dynamics Netsuite Oracle CRM Pipeline SalesNexus SAP CRM On
CRM CRM Online CRM+ Nimble OnDemand Deals Sage CRM Saleforce Online CRM demand
Shoutlet SproutSocial SugarCRM Workbooks WORKetc Zendesk Capsule Zoho CRM
This is an indication of the popularity for each application. We also take into account their social media presence. In addition, we measure
popularity by the following indicators: Alexa rank, Compete rank and number of queries per month in Google. The social media presence
indicators are the number of followers in Twitter, Facebook and LinkedIn.

6. cy
als
ren
Se
spa
s
pp
rty
ce
Other Important Decision Factors:
n
le A
Tra
Pa
for
uit
og
les
ird
ce
Int
Go
Pri
Th
Sa
Integration API Trust
Highrise CRM
Aplicor Online CRM
Autotask
Does the solution meet your needs
Brightpearl with the following
Commence
Desk.com Integration and API Flexibility
Get Satisfaction
Infusionsoft
Price Transparency
Hosted CRM
Less Annoying CRM
Trust Guarantees
Maximizer CRM
Ms Dynamics CRM
Netsuite CRM+
Nimble
Oracle CRM
PipelineDeals
Sage CRM
Saleforce
SalesNexus
SAP CRM On demand
Shoutlet
SproutSocial For each solution, this table lists information about
SugarCRM integration with major online applications, availability of
Workbooks an open API, price transparency on the website, and
WORKetc third party seals for security and transparency.
Zendesk
Capsule
Zoho CRM

7. Can you Access this Application with your Favorite Mobile Device?
iOS Android
37Signals This diagram informs you about the
Autotask availability of a dedicated app for iOS,
NetSuite Android or both.
Oracle
Some vendors not shown might offer a
Salesforce
mobile accessible version of their software.
Shoutlet
SproutSocial
SugarCRM
WORKetc
Zendesk
Zoho

8. Still undecided?
Need more information to make a shortlist?
Go to
http://www.getapp.com/crm-software
to read reviews and discover
CRM Apps or to
http://www.getapp.com/social-crm-software
for Social CRM Apps
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