My A2 Analysis of my target audience research.

1. Max Boyle

2.  To help determine my target audience, I designed a
survey, which focused on giving me an idea as to the
age and type of person who would watch my music
video.

3. Out of the 17 people asked, 9 were
female, and 8 were male. This is to be
taken into consideration when
looking at my results, as slightly more
women answered then men.
Out of all 17 people asked, 16 were
between 16 – 21 and one person was
aged 41+
This is helpful as my main age group
is aimed towards 16 – 21, with an
anomalous result of 41+

4. Asking this to find out
where my main
audience lies, clearly the
majority of my audience
are students and part
time employed
students.
This means my video
will need to fit to the
majority of this
demographic.

5. Clearly, the most popular genre here
is Rock, with indie just before it.
With my song being a mix between
indie and folk, I know that my video
is aimed at an almost niche audience
in that age group.
This is useful information when for
when I later look at where people
find their music videos, as I know
where my video should be aimed
towards.

6. My target audience clearly goes to
YouTube to find their music videos, and
on the rare occasion they watch
television. This means that my video
should me uploaded to YouTube and
marketed on that website.
Looking at this, my target audience like a
hybrid mix between 2 types of music
video. My idea incorporates a hybrid
between narrative and concept. So this
confirms my idea is going in the right
direction

7. 65% of the people asked have heard
of Newton Faulkner and 18% say he
sounds familiar.
However, 55% of people do not listen to
his music at all, with only 8% listening to
him regularly, if at all.

8. My audience want their age
represented and their current social
issues represented. 35% of my
participants selected other, but did not
specify what they had meant.
Many of the people who would see a
newton faulkner music video would
prefer to see a Narrative Concept, or a
mix of all 3 types. This just shows my idea
is heading in the right direction.

9.  In conclusion to my survey, I know that my video will
be more widely viewed by my audience should it be
uploaded to YouTube, I also know that my video is
within a niche group of people between the ages of 16
– 21 where it is most popular.
 I know my video to appease my audience must be a
narrative/concept hybrid, which follows my original
idea anyway.