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ROI Online Culture Code | Version 1

ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.

ROI Online Culture Code | Version 1

  1. ROI Online is a customer-centric, results-driven, value-based internet marketing agency. Who Is ROI Online?
  2. What Is ROI Online’s Mission? In an industry full of changes, we are here to help businesses evolve and tell their stories.
  3. Our true value to our clients are our knowledge and insights. They value our insights because they trust us. They trust us because we show we care about their success through our actions. That’s the bigger picture.
  4. What Is Company Culture? Culture is what makes a company great. cul·ture ˈkəlCHər/ noun 1. The values and behaviors that contribute to the unique social and psychological environment of an organization. 2. The personality of a company; it defines what a company, from an employee perspective, is like to work for. 3. Describes and governs the ways a company's owners and employees think, feel and act. Source: Businessdictionary.com, About.com, Entrepreneur.com
  5. What Is A Culture Code? A culture code is a concept.
  6. It’s manifesto and a company handbook in one.
  7. It tells employees and customers, as well as potential employees and prospective customers about us, what’s important to us and what we believe in.
  8. In short, it’s a shared set of values, commands, beliefs and practices that binds a company together.
  9. What Is ROI Online’s Culture? As a fairly new company, ROI Online is in the midst of defining its culture.
  10. We are a new-age company that stays up-to-date on tech and marketing trends.
  11. Most importantly, we strive to make our clients happy, as well as educate them.
  12. What Is ROI Online’s Culture? We aren’t just building a business; we are building a brand.
  13. What Makes ROI Online Different? We focus on and reward ability and talent vs. experience. There is no hierarchy.
  14. We nurture a collaborative environment where ideas are discussed freely.
  15. What Is ROI Online’s Purpose? ROI Online is here to make a difference for ourselves and our clients.
  16. We encourage our team members to make informed, responsible decisions themselves instead of asking for permission.
  17. This is not a job; it’s a career.
  18. We’re not just here to make money or move up the ladder.
  19. We are here to deliver insights through strategy, and to educate ourselves and our customers.
  20. Who Are ROI Online’s Customers? ROI Online’s customers are: ● intelligent, ● forward-thinking, ● goal-oriented business professionals who want to be involved in the ROI process and who want to learn.
  21. Who Do We Want Our Customers To Be? We want our customers to see the ‘bigger picture...’
  22. … And let us help them ‘connect the dots.’
  23. What Type Of People Do We Want To Join Our Team? ROI Online is looking for people who have ‘moldable minds.’
  24. What Does That Mean, Exactly? We want individuals who are teachable and anxious to learn. Someone who is:
  25. Analytical
  26. Creative
  27. Motivated & Purpose-Driven
  28. Attentive
  29. Web & Social Media-Savvy
  30. Adventurous & Takes Risks
  31. Strategic
  32. Technologically Inclined
  33. Team Player Yet Can Be Autonomous
  34. Ambitious & Has An Appetite For Learning
  35. Confident Yet Humble
  36. ROI Online’s Core Values ROI Online revolves around eight core values that we apply to the way we treat each other as well as our customers.
  37. 1) Respect: Be respectful and considerate of each other and clients.
  38. 2) Collaboration: Be team players and work together to achieve success.
  39. 3) Evolving: Be willing and eager to adapt and change.
  40. 4) Authenticity: Be yourself and trust in yourself.
  41. 5) Transparency: Be honest and open with each other and clients.
  42. 6) Trust: Be dependable and also willing to rely on others.
  43. 7) Accountability: Be willing to take responsibility for your decisions and actions.
  44. 8) Results-oriented: Be motivated to produce and deliver outstanding results.
  45. You’ve probably heard of a “knowledge worker,” a person whose greatest skill is knowledge. However, knowledge workers are a figment of the past. In this digital age, a new type of employee has emerged: the smart creative. What Is A Smart Creative?
  46. They are an expert in doing. They love to get things done. Who Is This Smart Creative?
  47. They are analytically smart. They love data.
  48. They are business smart. They understand the value of their input.
  49. They are competitive smart. They are driven and don’t care about 9 to 5.
  50. They are user smart. They know their tools inside and out.
  51. They are curious creative. They are always looking for a better solution.
  52. They are risky creative. They are not afraid to fail.
  53. They are self-directed creative. They are the definition of initiative.
  54. They are open creative. They love to collaborate to reach the best solution.
  55. They are thorough creative. They know the details.
  56. They are communicative creative. They have charisma and can be funny.
  57. Not every smart creative is created equal. But in order to be a smart creative, they must possess business savvy, technical knowledge, creative energy, and an hands-on approach to getting things done. They must all work hard, be willing to question the status quo and tackle obstacles in a new way. Source: How Google Works
  58. Quotes That Inspire Us “A culture that doesn’t allow people to fail won’t be successful or innovative or around for too long!” Seth Godin “It's about getting the best people, retaining them, nurturing a creative environment and helping to find a way to innovate.” Marissa Mayer, Yahoo “Customers will never love a company until the employees love it first.” Simon Sinek “The only way to do great work is to love what you do.” Steve Jobs, Apple “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” Richard Branson, Virgin Group
  59. Connect With Us www.GETROIONLINE.com @GetROIOnline facebook.com/GetROIOnline info@getroionline.com

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