This document outlines an agenda for a webinar on 6 automation workflows to jumpstart conversions. The webinar will last around 45 minutes plus Q&A and cover setting up workflows in GetResponse for welcoming new customers, post-purchase follow up, upselling, abandoned cart reminders, win backs, and scoring interactions. Attendees will learn about the benefits of marketing automation and see a demo of setting up a sample workflow in the GetResponse platform.

1. 6 automation
workflows to
jumpstart your
conversions
Abby Hehemann
Michael Leszczynski

2. Plan for today
• Everything’s recorded and you’ll soon receive
the video file via email
• Webinar will take around 45 minutes + Q&A
• We’re available via chat so feel free to ask us
questions :-)

4. 1. 2. 3.
How customers buy
4.

5. 1. 2. 3. 4. 5.
How customers actually buy

6. 1. 2. 3. 4. 5.
How customers actually buy

7. Why focus on
these stages?
Increased customer lifetime value (CLV) through:
•Longer relationships
•More frequent purchases
•Higher average order vaue (AOV)

8. How? with marketing
automation
• Beacause it’s scalable
and quick to implement*

9. Because it’s effective
Source: Email Marketing Benchmarks Report

10. Introducing: templates gallery

11. Before we begin:
glossary check!

12. Block a.k.a.
element

13. Conditions

14. Actions

15. Filters

16. Tag

17. Score

18. Workflow

19. 6 automation
workflows to
jumpstart your
conversions

20. Welcome new
customers

21. Post-purchase
follow-up

22. Upselling

23. Abandoned
cart reminder

24. Win back

25. Scoring
interactions

26. The
Chocolate
Monster

27. Let’s see how
to set it up in
GetResponse.

28. Time for some Q&A…
in the meantime, don’t forget to visit
GetResponse.com/resources

29. Thank you
for listening!
We’ll send you the recording shortly!