The document discusses how marketing automation can help build real connections with customers by allowing businesses to automate communications, engage customers in a relevant way at the right time, and sell more products. It notes that the average attention span is short, unhappy customers will tell many others about negative experiences, and marketing automation addresses this by helping welcome customers, maintain engagement, and boost sales through automated messaging. The key is to start slow, get to know your audience, build and segment your contact lists, test campaigns, and grow more complex workflows over time.

1. You had me at hello
How marketing automation can help you build
real connections
Michal Leszczynski
@mrleszczynski | @GetResponse
Digital Marke,ng Summit Asia 2016

2. Michal Leszczynski
Content Marketing Manager
at GetResponse
@mrleszczynski

4. Where do we stand?

5. Era of the consumer

6. Era of the on-demand

7. They shape the reality around them

8. They want to be heard

9. They want to be seen

10. And they want it quickly…
Source: Econsultancy

11. The Problem?

13. The user average
attention span in 2015
The average attention
span of a gold fish
8.25 sec 9 sec
Source: StatisticBrain

14. Happy customers who get their issue resolved tell about
4-6 people about their experience.
– White House Office of Consumer Affairs

15. A dissatisfied customer will tell between 9-15 people about their experience.
Around 13% of dissatisfied customers tell more than 20 people.
– White House Office of Consumer Affairs

16. Source: Radius

17. The Solution?

18. Marketing Automation

19. Lets you automate
your communication

20. Puts you in control
of how you’re heard

21. Delights your
customers.

22. How?

23. It helps you welcome users
the right way

27. It helps you engage more

35. It helps you sell more

36. Source: Shopify

39. Summing up

40. Marketing Automation lets you
• automate your communication
• communicate in a relevant way
and at the right time
• engage more
• sell more

41. … and form real connections

42. Source: Flickr
And not just any connections…

43. And not just any connections…

44. Source: metro.co.uk
And not just any connections…

45. How to get there?

46. Remember:
• Start slow and get to know your audience
• Build your list and segment it
• Test, test, test
• Run drip campaigns
• Grow your workflows as you grow

47. Visit blog.getresponse.com

48. Thanks!
Michal Leszczynski
Content Marketing Manager
michal.leszczynski@getresponse.com
@mrleszczynski