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Holiday E-commerce Sales Data From 2015 That Will Impact 2016

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Holiday 2015 was a proving ground for a few important e-commerce trends—namely, the rise of mobile commerce and the growth of Google Shopping. But just how much of an impact did these trends have on consumer shopping behavior during the season? See the full research and analysis at go.getsidecar.com/holiday-2015-report.

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Holiday E-commerce Sales Data From 2015 That Will Impact 2016

  1. 1. 66% 3.75% 2014 4.44% 1.66% 1.92% 2.95% 3.04% REVENUE GROWTH 65% CLICK GROWTH 6% SITEWIDE Holiday 2015 conversion rates in Google Shopping exceeded that of sitewide. Sitewide Retailers saw significant YoY growth in other Google Shopping metrics, too. Mobile growth was way up in the Google Shopping channel. Google Shopping budget invested in mobile increased by 43% YoY. 64% ORDER GROWTH COST/SALE DECREASE9% Google Shopping -25% COST/SALE 57% CONVERSION 119% CLICKS 188% REVENUE 45% SITEWIDE REVENUE 245% ORDERS During Thanksgiving Weekend YoY 23% 2015 33% 31% SITEWIDE CONVERSION Holiday 2015’s best week in the Google Shopping channel was the week of 11/29. WEEK OF 11/1 WEEK OF 11/8 WEEK OF 11/15 WEEK OF 11/22 CONVERSIONRATE WEEK OF 12/6 WEEK OF 12/13 2.7% WEEK OF 12/20 WEEK OF 12/27 3.3% 2.8% 2.8% 3.4% 3.6% 3.6% 3.2% 2.2% 2.3% WEEK OF 11/29 Highest revenue and number of orders. THANKSGIVING CONVERSIONRATE 3.73% BLACK FRIDAY 2.99% SATURDAY 3.86% SUNDAY 4.87% CYBER MONDAY 11/3011/26 11/28 11/2911/27 All results are published in the SIDECAR SEASONAL E-COMMERCE REPORT: HOLIDAY 2015. go.getsidecar.com/holiday-2015-report 357% ORDERS 131% CONVERSION 356% REVENUE Holiday 2015 was a proving ground for a few important e-commerce trends— namely, the rise of mobile commerce and the growth of Google Shopping. But just how much of an impact did these trends have on consumer shopping behavior during the season? From Holiday 2014–Holiday 2015 THE MOBILE COMMERCE - GOOGLE SHOPPING ONE-TWO PUNCH WEEK OF 11/29 ALL DEVICES MOBILE DESKTOP/TABLET This infographic is licensed under CC By-NC-ND 4.0 by Sidecar. Source: Sidecar compiled these findings from an analysis of 91.6 million user sessions on retailers’ e-commerce sites.

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