3. Connecting Devon and Somerset
• A ground breaking partnership encompassing 6 LA areas to
deliver improved and Superfast Broadband to rural areas;
• Improved broadband (>2mbps) to every business and
community across Devon and Somerset by 2016;
• Faster broadband (>24mbps) to at least 90% of the area by
2016.
Without this project 700,000 residents and 26,000 businesses,
with a combined turnover of £9 billion, have no certainty of
receiving improved or superfast broadband from a commercial
rollout
4. Roll out
• Roll out in Devon and
Somerset has reached
110,000 properties and is
rolling out at around 5000
premises per week
• OECD have listed the
South West as having the
best broadband in the UK
currently
5. What is Get up to speed?
• Fully funded business and community support alongside roll-out
of Superfast Broadband;
• Businesses to understand, adopt and exploit the opportunity
Superfast Broadband offers;
• Activity includes boardroom briefings, staff engagement,
business workshops, community awareness events and more.
Delivered by Cosmic Peninsula Consortium
6. What are we doing?
• Free sessions
• Showcase new technologies
• Hands-on Workshops – tablets, smart phones, internet
beginners
• Gadget shows
• Seminars
• Briefings
• Taster sessions
• Signposting to other services
8. What can you do to help?
• Host a session in work, in your community, in your
Association?
• Support the message
– Become a champion
– Distribute leaflets in your area
– Distribute leaflets from work
• Any other ideas?
Nina@cosmic.org.uk
10. What is an email newsletter use for?
A powerful marketing and communication tool that has
various useful functions. It reminds your customers about
you; it informs users about your products; it tells them what
you have been up to; and it helps you build a unique
relationship with them.
12. Biggest Mistakes
• Lack of Vision;
• Saying too much;
• Not speaking to your audiences interests;
• No Passion
13. Newsletters
Advantages
• Helps promote your Business;
• Effective Communication tool
• Credibility & Relationship –
helps your customers know
and understand your
Business;
• Delivery and Sales
• Cost
Disadvantages
• Have to provide an email
address to receive;
• May not receive the e-mail –
can get lost in junk
• May get Junk emails
• Time
18. Pricing and Features for MailChimp
Entrepreneur
fewer than 2,000 subscribers? - send up to 12,000 emails per
month for free.
Design experience not required; pick a pre-designed template or
use the email designer to create beautiful newsletters.
Templates are responsive email - newsletters look great on
mobile devices
19. Pricing and Features for MailChimp
Growing Business: Calculate your monthly costs
Subscribers Costs
0 - 500: unlimited emails per month £6.44 =
£77.28 per year
501 - 1,000: unlimited £9.67 = £116.04 per year
1,001 - 1,500: unlimited £12.89 = £154.68 per year
1,501 - 2,000: unlimited £16.11 = £193.32 per year
Is this right for your business?
20. Features for a Growing Business
• Send targeted messages to subscribers;
• Integrate with services you already use;
• MailChimp Mobile – apps available on IOS and Android
• Get automation, spam filter diagnostics, delivery by time zone, email
and chat support and more.
Need help getting started?
• Expert Discount Program connects you with proven experts – can
custom templates, list migration, email marketing strategy, and more.
23. Subscribe to my Newsletter
Ask further questions using a tick box for example:
Have you been here before?
What type of content are you interested in?
How often would you like to receive emails?
Do you have Children?
25. Key Ingredients
• Keep it snappy;
• Keep it simple 2-3 stories
• Use great photos;
• Experiment with time and techniques
• The subject is key for CTR:
– Relevant to your campaign “30% off all men’s footwear for 24
hours”
27. Optimise your Subject Lines
• 33% of subscribers to your newsletters will decide whether
or not to open your email based on the subject line alone
Are you offering a deal? What kind of deal is it? How long is
it available?
Use Questions
Include your business name;
Try conveying a sense of urgency in your subject lines ("is
coming", "get this now", "you have one day left", etc.).
Using numbers is always a great way to grab attention as
well!
31. Make it Visual
2.4 times more
likely to click on a
post if images
are present
32. Keep the Content Simple and Worth Reading
• Special Offers;
• Helpful tips and advice;
• Industry News
• Personalisation – use first name;
• Cross Selling – use segmentation?
• Upselling – free coffee when you visit the restaurant
• Last minute offers
36. Further Tips
• Send a targeted message, don’t just send something for the
sake of it;
• Ask questions and tell a story;
• Try and create trust with your customers and a loyal following;
• Use images – we are more visual these days;
• Use social media to compliment email campaigns;
• Include an “Unsubscribe link” in your newsletter
38. E-newsletters
• Currently - 50,000 subscribers
• Has taken 5yrs to build
• Segmented
– Equine
– Shooting
– Farming
39. E-news is Measurable
• 168,000 email subscribers
• Biweekly
• Current open rate ± 28%
• ROI on each email activity is ± £10,000 for products in the
email
